News

Icebreaker wraps man in plastic for first OOH campaign Anna Macdonald

New Zealand-based sustainable apparel brand, Icebreaker has launched a new brand platform ‘Plastic Man’ that it says is designed to address the “uncomfortable truth about wearing plastic”. The out-of-home (OOH) campaign depicts someone wrapped in plastic, with the line "Still we...

Icebreaker wraps man in plastic for first OOH campaign

4 years ago

The Monkeys awarded $1.65m contract for national recycling campaign

4 years ago

CUB’s Woody & Cola parodies Escape – The Piña Colada Song – in latest ad

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Yahoo! Hits A Purple Patch With Its Newfront 2022 Plans

Yahoo hits a ‘purple patch’ with its Newfront 2022 plans

4 years ago

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Accor partners with Year13 for hospitality employment promotion

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Report asks agencies to drop fossil fuel clients to keep staff

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MFA delivers second annual Diversity, Equity and Inclusion report

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Seven West Media invests $10m in fintech Raiz

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2

Cummins & Partners’ Paul Murphy appointed iProspect Melbourne MD

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Nine’s Snackmasters debuts with 603k metro viewers

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Brighte puts a spin on Fat Boy Slim in first consumer campaign

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Employsure

ACCC appeals $1m penalty in Employsure Google ads case

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Menulog rebrands annual restaurant awards to Menulogies

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Jellysmack makes new hires as Aus & NZ growth continues

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Twitter CEO Jack Dorsey

Jack Dorsey resigns as Twitter’s CEO

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Mumbrella CommsCon and Awards 2022 confirmed with industry leaders from Sling & Stone, Edelman and Sefiani

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Lendlease releases campaign as love letter to Barangaroo

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Australian Men’s Cricket Team features in latest Alinta Energy ad

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MFA votes PHD’s Mark Jarrett to the board and reappoints 5 directors

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TV Wrap: Lego Masters wins entertainment as Nine takes final ratings week

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Indie agency Sparro acquires creative agency Jack Nimble

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ViacomCBS invests $3.9m on digital ads for Paramount+ in 3 months

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Aussie expat Nicole Taylor to become SVP & head of Lego Agency

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7

Yahoo appoints new NSW sales lead from within

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Exceptional Alien launches New Zealand travel special

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Awaken, Man of Many & AdUnion among AFR’s Fast 100 list

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Aus Gov to introduce new bill making social media platforms liable for defamation by ‘online trolls’

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Thinkerbell makes 5 appointments and 1 promotion

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Pat Baron departs Hero after 10 years at McCann

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Visit Victoria and OMD bring Ten’s The Project to the streets of Melbourne

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Media bosses among top 50 highest paid CEOs, with Seven James Warburton leading the way

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2

The Bachelorette finale brings in smallest audience since Aus launch

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The Block grand finale tops Week 46 VOZ report

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Lifting of import ban triggers Australia’s first marketing campaign for Kava

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m360 chris stephenson

PHD regional strategy head Chris Stephenson takes global CMO role

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QLD Gov launches ‘No Jabs? No Pubs’ vax campaign via Publicis

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Neuro study underlines the benefits of priming in radio advertising

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In-house council adds new members and furthers market activities

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Home and Away wins entertainment as Seven takes Wednesday

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Google’s Pixel 6 calls itself the most inclusive camera in latest ad

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3

Updated: Guests test positive for COVID following UnLtd’s Big Dream charity event

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1

IMAA partners with ThinkTV, CRA, OMA and Boomtown for industry initiatives

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CommBank turns focus on ‘game changing’ women in campaign from M&C Saatchi

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Tinder and QPS team-up for online dating safety campaign

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Dentsu Media launches early careers program: Basecamp

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Alternative Dairy Company is ‘Today’s milk’ via Milk + Honey United

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News Corp strikes deal with Vudoo to offer marketers new video advertising options

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The Hallway’s Simon Lee: ‘Nobody has an issue calling their manager to say they have the flu’

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Campaign Review: Christmas campaigns from Aldi, Coles & Woolies

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QPS launches first recruitment campaign in 5 years via Hero Brisbane

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1

ANZ marketing training program endorsed by AMI

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Big floating bubbles highlight Daikin’s ‘pockets of air’ via BWM Isobar

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Suzuki’s latest campaign from Deloitte Digital designed for ‘Australia’s most successful’

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Big Brother VIP finale draws in 311K metro viewers as Nine wins Tuesday

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1

Finder head of PR Adam Freedman exits after just 5 months

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The Royals unveil marketing campaign for News Corp sports platform, Code

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Football Australia reports drop in broadcast & sponsor revenue in FY2021

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73% of Aussies now likely to buy new cars entirely online, says Carsales

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Lush to stop posting on select social media accounts

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Mitsubishi launches TikTok competition to star in a TV show

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In-store purchases still preferred to digital shopping despite online boom, finds Nielsen

4 years ago

Jo Bladen appointed as director brand & content marketing at Foxtel

4 years ago

Aurora Expeditions promotes within to appoint first chief marketing officer

4 years ago

MEAA’s president Marcus Strom stands down after 5 years in post

4 years ago

Magazine print readership climbs but cross-platform numbers decline, new data shows

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Hero launches first work for V2Food, ‘Taste-a-tarian’

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Celebrity MasterChef finale draws in 700K metro viewers

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Ryvalmedia wins new clients in Brisbane, prompting hire of local digital talent

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PHD continues leadership drive with appointment of new group business director

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David Jones celebrates a golden Christmas via The Monkeys

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Former Droga5 New York creative joins Host/Havas in group role

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Minderoo Foundation assists publishers to collectively bargain with Facebook and Google

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Officeworks goes animated for 2021 Christmas campaign

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Mumbrella Sports and Entertainment Marketing Summit launches with DDB, OMD and The Brand Builders to speak

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Sling & Stone introduces new parental leave and pregnancy loss policies

4 years ago

1

BMF awarded $1.5m contract for Phase 4 of ‘Stop It At The Start’

4 years ago

Dymocks launches first TVC in 8 years for Christmas

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Acast expands into Melbourne with Bryce Crosswell hired as group sales lead

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Yahoo talent joins TikTok to spearhead business marketing

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SMH maintains top spot as most read news brand

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2

Lego Masters Brickmas Special wins entertainment as Nine wins the week

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Uber Eats adds new brand platform in latest campaign from Special

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iProspect handed global media duties for Gucci owner Kering

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Travel advertising set to rebound but Australia still lags behind

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News Corp takes iSentia to court over Sky News copyright

4 years ago

Urban List reveals new brand strategy to celebrate 10th anniversary

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ARN partners with UK company for in-game audio ads

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‘Boys Do Cry’ in new mental health campaign via The Hallway

4 years ago

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