Journos create data journalism experiment Detention Logs

Three young freelance journalists, who invested hundreds of hours in decoding and reformatting thousands of Department of Immigration records, are behind one of the largest data journalism projects in Australian history.


On Monday the trio, consisting of Luke Bacon, Lawrence Bull and Paul Farrell, launched a new data resource consisting of more 7000 incident logs from detention centres around Australia. Read more »

John Barron appointed as ABC Fact Check presenter

John Barron, ABC Fact Check presenter

Barron, ABC Fact Check presenter

Journalist and author John Barron will be the presenter for ABC Fact Check when it launches later this year.

An email to staff was sent out by ABC head of current affairs Bruce Belsham yesterday evening saying Barron had got the job due to his “fine credentials in fact-based research”and his regular TV and radio appearances.

The public broadcaster moved to set up the fact checking unit after it received an extra $10 million in funding from the Government.

Read more »

Fairfax’s junior journalist program

A program run by Fairfax and Express Media is looking for high-school aged journalist wannabes to contribute to the website The Under Age.

The Under Age is looking for up to six writers to write for the website for up to one year while being mentored by experienced journalists. Read more »

Rachael Taylor films love story for Bonds

Aussie actress Rachael Taylor has created a series of branded short films for Bonds in the form of a three-part love story set in New York.

Taylor wrote, directed and starred in the series of two-minute clips, the first of which was launched earlier this week.

The love story follows the relationship of Taylor and “Jack,” the first detailing their first conversation, which quickly gets bogged down with the pair trying to explain Australian and American vernacular.

Read more »

NSW road safety song says ‘get your hands off it’

NSW Government Get Your Hands Off ItThe New South Wales Government has used a humorous three-minute song as part of its new road safety campaign.

Titled “Get Your Hands Off It,’ the song was created by the New South Wales Government, Ogilvy, MediaCom and Infinity, and sung by self-described “bearded manchild” Derek Anderson.

Anderson sings as a person who texts constantly, saying “Maybe you can’t text and drive, but I sure as hell can and I’m still alive. I’m on a 12-hour shift, I’ve got to stay alert, A cheeky little text, well it never hurt. A brother gotta get from A to B, and I keep it out of sight so the cops can’t see.”

Anderson – who appears to be the same Derek Anderson who formerly worked as an art director at Blue Marlin,Leo Burnett and Whybin\TBWA and is now based at Taxi in Canada – performs the song on a pantomime-like set, complete with crew in morph suits moving set pieces around.

Read more »

Today Tonight EP John ‘Choof’ Choueifate resigns from Seven Network

John Choueifate


Today Tonight executive producer John “Choof” Choueifate has resigned from the Seven Network weeks after he denied reports that he had left.

Choueifate’s departure follows “months of tensions” with Seven’s head of public affairs Neil Mooney, The Australian reported. And he had been absent from work on sick leave for several weeks before tendering his resignation.

Last month he told Mumbrella that reports he had left the show were “bullshit”. Read more »

Streaming service Crackle picks up Days Of Our Lives for Australia

Online TV and film streaming site Crackle has acquired the rights to make the iconic soap opera Days of our Lives available in Australia.

Crackle launched in 2009 and streams TV and films from Sony Pictures’ library for free on a number of platforms, including connected TV, gaming consoles, mobiles, tablets and PCs. Read more »

Vodafone and KFC distance themselves from Joel Madden over drug find

KFC Madden BrosBoth Vodafone and KFC have moved to put distance between themselves and The Voice judge Joel Madden after he was allegedly found with 5g of cannabis in his hotel room.

While Madden has not faced any charges, he was asked to leave The Star casino on Sunday night, where he has been staying for the last two months while filming The Voice for Nine.

Recent months have seen both KFC and Vodafone seek to capitalise on the Good Charlotte singer’s high profile with promotional campaigns centring around him. today they both emphasised that they had no plans to work with Madden in the future.

“There was no commercial agreement with Joel Madden. It was a one-off campaign that ran during the cricket. It’s long done now,” said KFC.

Read more »

Fagan and Crutcher out as News Limited changes editorial leadership in Queensland

David Fagan

Out: David Fagan

News Limited has announced that Queensland editorial director David Fagan and Courier Mail editor Michael Crutcher are to leave the company as part of a series of major changes to the company’s Queensland editorial leadership.

The company has not announced a replacement for Fagan, however, Chris Dore, currently editor of The Sunday Times in Perth will take up the editorship of The Courier Mail.

Gold Coast Bulletin editor Peter Gleeson will take over The Sunday Mail  from Scott Thompson, who according to the News Limited statement has been offered “a newly created editorial role in Queensland which he is currently considering”.

The associate editor of The Daily Telegraph Catherine Webber will take up the editor’s role of The Gold Coast Bulletin, while Rod Savage who has been leading News’s development of news+ digital subscriptions will move to Perth to take the editorship of The Sunday Times.

The departures of Fagan and Crutcher were first tipped in the Australian Financial Review yesterday. News Limited would not comment on when a replacement for Fagan would be named.  Read more »

Unhappy brands told to pull ads ‘to alter behaviour’ of journalists, as Fairfax removes claim that VW withdrew advertising

Brands who believe they have suffered unfair press coverage should consider withdrawing advertising to “alter behaviour”, a leading PR practitioner has urged.

Gabriel McDowell, managing director of PR agency Res Publica and a committee member of industry body The PR Council, made the comment at last week’s Mumbrella360 conference.

His call came in response to a question from the audience about Fairfax’s campaigning reporting of Volkswagen’s alleged power-loss problems, which today finally led to a recall of some of its cars. The publisher had claimed – but has since quietly removed from the online version – that VW had pulled its advertising over its reporting. Read more »

Ogilvy launches data@Ogilvy

Leon BombotasOgilvy Australia has announced the launch of a new data and analytics practice, data@Ogilvy to be headed by Leon Bombotas, who came over from CBS interactive in April.

Data@Ogilvy launched this week with more than 20 staff redeployed from a variety of areas across the business, including direct, digital, performance media and social team.

Andrew Baxter, CEO of Ogilvy Australia, said data@Ogilvy would build on the its existing background in analytics. Read more »

Exponential Interactive hire Alice Donaldson as insights manager

Alice Donaldson


Exponential Interactive has hired former Fairfax Media and APN marketing researcher Alice Donaldson as Insights Manager Asia Pacific to develop understanding of consumers in the region. Read more »

Seven retains golf rights and appears set to keep tennis too

The Seven Network has announced it has retained the broadcast rights for golf contests the Australian Masters and Perth International,and appears poised to hang on to the tennis rights too.

The Australian Financial Review reports, the TV network is likely to pay $30m a year to secure a further five year deal for the tennis rights, about 50 per cent up on the $105m over five years it currently pays.

Speculation about a deal comes as Seven confirmed it had extended its existing contract for the sports rights to golf for a further three years. Read more »

Fairfax senior sales line up unveiled

Ed Harrison fairfax

Ed Harrison

Fairfax Media has confirm its senior sales team following the recent restructure of  the company, which saw Fairfax’s commercial director Ed Harrison promoted to group sales director for new division Australian Publishing Media.

APM combines the sales team from Metro Media, Financial Review Group, Fairfax Regional Media and Agricultural Media.

Under the new structure Paul Sigaloff, currently national sales director at Metro Media will become agency sales director while Simon Smith, currently commercial director for the Financial Review Group, moves to the newly-created position of media solutions director. Trade marketing director Chelsea Wymer and Jon Moffat, ad operations and systems director, will also expand their current portfolios under the new APM structure. Read more »

Socceroos defeat Masterchef (and Jordan)

Ten’s Masterchef dropped to fourth in its timeslot last night with SBS1’s coverage of the vital Socceroos World Cup qualifier against Jordan pulling in one of the public service broadcaster’s biggest audiences of the year.

Top in the battle of 7.30pm was The Block, which rated 1.242m across its 7-8pm timeslot, according to overnight metro ratings from OzTAM.

House Rules, on Seven, which ran from 7.30pm to 8.45pm rated 1.093m.

The Socceroos game on SBS1 averaged 761,000 from 7.30pm to 10.30pm. Read more »

West Australian to make ‘one-in-six’ journalists redundant

Journalists union The Media Alliance has claimed that The West Australian is set to make about one in six of its journalists redudant as part of a restructuring announced by the Seven West Media newspaper today.

The Perth-based daily will lose more than 30 of its 200 or so journalists, the union said. Read more »

Fast and Furious 6 races to top spot in weekend box office

Fast and Furious 6The sixth addition to the Fast and The Furious franchise has taken more than $11 million at the box office on its debut weekend, according to the Motion Picture Distributors Association of Australia.

Fast and Furious 6 was shown on 513 screens across Australia, bringing in an average of $21,614 per screen. The only film to top Fast and Furious 6’s opening weekend has been Disney’s Iron Man 3, which made more than $14 million on its debut weekend back in April. Read more »

Manchester United marketer to reveal secrets of the world’s most valuable sporting brand

jonathan rigbymanchester united crestThe man in charge of marketing the most valuable sporting brand in the world is to speak at an exclusive lunch event organised by Mumbrella and the Association of Data-driven Marketing and Advertising.

Jonathan Rigby, head of marketing at Manchester United, will be interviewed on stage by Mumbrella’s Tim Burrowes, about managing the brand of the club whose players have included the likes of David Beckham, Cristiano Ronaldo and Wayne Rooney.

Just 300 places are available at the event, which takes place on Thursday July 18. Rigby’s visit coincides with the clash between the Premier League champions and the A-League All Stars. Tickets for the game sold out within minutes of going on sale.

Rigby has been in the Manchester United role for three years. Prior to that he worked at several of the UK’s best known advertising agencies including AMV BBDO, WCRS, Lowe and Draft FCB. Read more »

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