WTFN launches Fred Media in time for MIPCOM

A new Australian distribution company will launch at the international TV market MIPCOM in Cannes this year with a range of content from Australian production companies.

Fred Media, a distribution arm to WTFN will also be representing WTFN’s factual show Bondi Vet as well as shows from Gibson Group, Hark Attack, Big Dog, Lachdown, The Media Mix and Media Farm. Read more »

Underbelly: Badness ends on a low

Nine’s finale of Underbelly: Badness was the show’s lowest rating normal episode of the season.

The final episode rated 861,000 across the five metro markets according to preliminary ratings from OzTam.

The show was 12th for the night in total viewers but 9th in Sydney and Melbourne, 14th in Brisbane and Perth and 15th in Adelaide. Read more »

Call for entries: September’s TV ad of the month

Entries are now open for the next round of Mumbrella’s TV Ad of the Month competition.

Agencies and brands involved in creating TVCs that first ran in Australia during September on TV, cinema or online are invited to put them forward. Read more »

Australia’s ad market is ‘uncertain and volatile, return to ‘slight growth’ expected in 2013

Australia’s advertising market is “uncertain and volatile” with print and television under continued pressure and only 0.7% growth expected for next year, according to ZenithOptimedia’s global adspend forecasts.

This compares to 4.6% growth expected for the global ad market next year, led by emerging markets and digital media.

Key advertising categories in decline in Australia currently are finance, toiletries/cosmetics and food. Automotive, pharmaceutical and alcoholic beverages are helping to uphold a “flattish” result overall now, the media agency said. Read more »

Cricket Australia appoints Pulse to build Big Bash League brand

Cricket Australia has appointed PR agency Pulse Communications ahead of the new season of the Big Bash League, an intercity 20Twenty competition that was revamped as an entertainment brand last year.

Pulse, which is part of Ogilvy PR, won the brief to build the image of the sport after a pitch involving four agencies in Melbourne and Sydney.

Cricket Australia’s senior manager of marketing Julian Dunne said:  Read more »

Brands pull ads from 2GB show following Alan Jones ‘died of shame’ comments about PM’s father

A number of advertisers have moved to distance themselves from comments made by 2GB’s Alan Jones about the reason for the death of Prime Minister Julia Gillard’s father.

The inflammatory comments – that Mr Gillard had “died of shame” were made by Jones at a political gathering and taped by a journalist from the Sunday Telegraph.

Opponents of Jones used social media including Twitter, Facebook and to target advertisers on 2GB. Read more »

Redundancies at News Limited as consolidated Victorian sales team launches

News Limited has announced the launch of its Victorian sales team.

The move sees the publisher’s community, regional and metropolitan sales operations pooled into one team – called News Australia Victoria. A number of redundancies will result. Read more »

NRL grand final helps Nine dominate Sunday viewing – but ratings no match for AFL

Melbourne Storm celebrate

The NRL grand final that saw Melbourne Storm beat Canterbury Bulldogs helped Nine to ratings domination yesterday.

The network’s coverage of the grand final drew 2.401m, although the post-match presentation pulled in more – 2.424m – and won the night.

With 60 Minutes rating with 1.444m, the NRL pre-match entertainment rating 1.297m and Nine News attracting 1.212m, the network boasted Sunday’s top five most-watched shows.

However, Nine’s NRL ratings – which were the biggest five-city metro NRL ratings since 2006 – were no match for the AFL grand final on Saturday. The match between Hawthorn and Sydney Swans rated 3.196m, with 1.406m Melburnians tuning in to watch on Seven.

Read more »

Click Energy: bills you don’t have to be afraid of

Online energy retailer Click Energy has launched a campaign to promote its low tariffs.

The campaign sees a post man deliver a bill to a house only for it to be shredded and spat out by the letter box. It introduces the slogan ‘Energy bills you don’t have to be afraid of’.

Read more »

ABC begins production on Sam Simmons sketch show Problems

Production has begun today on a new ABC sketch comedy series from comedian Sam Simmons, a former Triple J presenter and finalist of Edinburgh Comedy Festival’s top award in 2011.

Called Problems, there will be four initial episodes with the series slated for late 2012. Read more »

ACP unveils new-look Grazia

ACP fashion magazine Grazia hits the shelves with a new look today. The revamp comes three months after the appointment Amy Molloy as editor.

The cover, which features Jennifer Hawkins, was styled by David Bonney, who recently joined the magazine as fashion director. This edition saw the title team up with Victoria Racing Club for a racewear fashion issue. Read more »

Melbourne Heart FC: you can have all the tricks in the book – but here, all that means nothing if you don’t have heart

The Sphere Agency has launched a new campaign for Melbourne Heart that focuses on the passion and ‘heart’ the players and fans have for the Melbourne soccer team.

The narrator in the ad says: “You can have the most powerful leg in the land from outside the box, possess incredible pace, be deadly from the spot, and have all the tricks in the book. You might have played at the highest level in Europe, had thousands chant you name. But here, all that means nothing if you don’t have heart.”

The campaign will run across TV, outdoor, press and radio. Read more »

Brands get tactical around AFL grand final, 39% of Herald Sun editorial pages devoted to AFL

Advertisers got tactical around the Herald Sun’s coverage of the AFL grand final today, with brands including Kellogg’s making references to the sport in the Melbourne newspaper.

The cereal maker ran an ad for its Just Right brand that drew attention to the large crowds at an AFL match.

The ad featured a picture of a bowl of Just Right and an AFL crowd. The copy read “This is Just Right. And this is just a few fans. Another great Aussie understatement.” Read more »

Rhonda and Katut K.I.S.S.I.N.G.

AAMI’s Rhonda has returned to Australia from her holiday in Bali with daydreams of romance with her waiter Katut on her mind.

rhonda katut

The latest episode of Rhonda’s adventure, created by Ogilvy Melbourne, was broadcast during the AFL grand final. It features Rhonda – played by Mandy McElhinney – telling her friend about her holiday adventures before they have a prang with a truck carrying melons. Read more »

Daily Tele launches next ‘We’re For Sydney’ campaign

The Daily Telegraph has used the AFL and NRL grand finals to launch the next phase of its “We’re for Sydney” campaign.

daily telegraph we're for sydney

The TV spot, created by AJF Partnership Sydney, is intended to preview a wider campaign featuring real Sydneysiders telling their stories. Read more »

Appsnack appoints Venessa Hunt as first ANZ sales director

venessa huntAdvertising data analyst Exponential Interactive has appointed its first sales director for Australia and New Zealand for its mobile development business AppSnack. Former NineMSN mobile business development manager Venessa Hunt will be responsible for AppSnack’s mobile advertising and content division.

Hunt was formerly mobile business development manager at ninemsn, and before that at mobile specialists Mobile Embrace. Read more »

Kiwi skateboarding brand Eshe declares ‘Religion is garbage’

A New Zealand skateboarding brand has declared ‘Religion is garbage’ with a series of deliberately controversial posters hitting the streets of central Auckland.

The posters for Eshe Skateboarding, created in the style of the famous cartoon series Garbage Pail kids, subvert religious figures from Christianity, Hinduism and Scientology.

One image shows Hollywood actor and Scientologist Tom Cruise dressed as Ali G, with the slogan ‘Scientolo G’.

They are the second in the series of the brand’s anti-religion campaign that launched in 2010. The first featured an image of the Islamic prophet Muhammad with a bomb strapped to his body and the slogan ‘Tick-tock Muhammad’.

A spokesman for Eshe told Mumbrella: Read more »

Dust and Glory producer looks to automotive brands for funding; confirms Gosling rumours

An Australian-based producer is in talks with automotive brands to invest in a big budget road film, which may see Ryan Gosling to star.

Robert Galinsky’s film Dust and Glory is about a famous Outback car race in the 1950s. Peugeot, which won the race in 1953, has already come on board as a principal development sponsor. Read more »

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