Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Toyota has unveiled  a new campaign promoting its family land-cruiser, the Prado.

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Screen Australia invests $11m in new feature films and TV dramas

Shane Jacobson as Kenny

Shane Jacobson as Kenny

‘Oddball’, a comedy from the makers of 2006 Aussie film ‘Kenny’, and the a two-part television biopic about Gina Rhinehart are among four feature films and four TV dramas receiving $11m in funding from Screen Australia.

Award winning children’s animation series The New Adventures of Figaro Pho has also been commissioned for a second series on ABC3.

The $11m is set to trigger $70m in production spend, according to the announcement from Screen Australia. Read more »

Matua relaunches with new positioning ‘Made With Real New Zealand’

Matua Wine brand Matua has relaunched its brand with the new positioning ‘Made With Real New Zealand’.

The brand relaunch, developed by Moon Communications Group, comprised the new positioning, a new look and a range of campaign executions. Moon also developed a new typeface for Matua.

Moon engaged three NZ artists – Flox, Greg Straight and Annie Smits Sandano – to bring the brand to life. Each artist created a piece of work which expresses what NZ means to them and each of these have been used as a backdrop to the campaign.

Moon’s creative director Linda Jukic said in a statement: “With Matua’s strong connection to NZ, and its innovative role in the wine industry, it was important to create a brand that would stand out, and truly reflect the wine’s unique personality. The result is a strong, appealing brand position that tells of the brand’s history and future, and provides a platform for the global market.”

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Big W ditches ‘kaching’ tagline to promote its summer fashion

Big W has launched a new ad promoting its fashion options for women, mimicking commercials of more expensive brands.

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Latest Take 5 claims murdered girl’s British mother is from Brisbane and Auckland

Take 5

Take 5

Weekly women’s magazine Take 5 has published more foreign articles altered to appear Australian in the latest edition of the magazine on newstands today.

The publishing of a story about a mother whose daughter was murdered at a Christmas party comes almost a week after the Bauer Media Group said measures had been put in place to stop the practice. Bauer says it has invested in two more staff to combat the problem.

In the latest article grieving mother Mary Storrie of Leicester, whose daughter Rosie May was murdered in 2003, is said to be from Brisbane in Queensland, while Bauer’s New Zealand title Lucky Break says she is from Auckland.

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UM win William Hill $40m media account, Clems Sydney takes creative

William HillUM has has won a face-off with Mediacom for the lucrative media account for bookmaker William Hill, estimated to be worth close to $40m.

In the wake of the recent purchase of online betting agency Tom Waterhouse the UK company is consolidating its media and creative across its Sportingbet, Centrebet and Tom Waterhouse brands.

Going forward it is understood UM will handle media for the company, while creative will be handled by Clemenger BBDO Sydney.  Read more »

Intel and The Monkeys chase power in hidden camera stunt

Intel has enlisted creative agency The Monkeys to conduct a hidden camera experiment which sees people chasing around remote controlled power outlets as they try to charge their devices.

The video ‘Chasing Charge’ to promote the new Core Processors has people chasing the power outlet at a cafe until it hides in a box which reveals the message “power keep running out on you?”

Intel’s Asia Pacific director brand strategy and integrated marketing Jayant Murty said in a statement: “In a world where people want to stay connected to the things they love without breaks or interruptions, they are increasingly seeking devices that have great performance and amazing battery life.

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David Ormston leaves KWP for CumminsRoss SA creative director role

David OrmstonDavid Ormston has left KWP after 12 years to take the role of  creative director of CumminsRoss South Australia.

His work for KWP included accounts such as RAA, Ultratune, SATC and Coopers.

CumminsRoss CEO Sean Cummins said in a statement: “Talented writers are rare in Australia, let alone the smaller market of South Australia, so to have David join us is fantastic.

“He has been the “voice” of Coopers for many years and his work is intelligent, textured and witty. He is a great addition to our team.”

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Qantas cuts could impact marketing

QantasQantas’s announcement today that it will cut 1,000 jobs over the next 12 months could impact the size of its marketing department, the airline has confirmed.

This morning, CEO Alan Joyce released a group market update that included a reduction in Qantas’s head count by 1,000 employees and a review of its spending with its top 100 suppliers.

The changes come as the airline warned it would face a loss of up to $300 million in the first half of 2014.

When asked how the changes would impact Qantas’s recently restructured marketing team the company declined to detail specifics but confirmed marketing would be impacted.

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Jayne Andrews appointed marketing director of Carnival Cruise Lines

Screen Shot 2013-12-05 at 10.52.47 AMCruise line company Carnival Australia has confirmed the appointment of former Fairfax marketer Jayne Andrews as marketing director for one of its main brands, Carnival Cruise Lines.

Andrews was previously the marketing director of Fairfax’s dating website RSVP and prior to that worked with Telstra helping establish the telco’s loyalty program.

“It’s great to join Carnival and the cruise industry at such an exciting time,” Andrews told Mumbrella. Read more »

Facebook launches new site for businesses and Australian user data

Helen Crossley

Helen Crossley

Facebook has launched a specific website aimed at businesses and revealed its first detailed local research claiming the social media platform accounts for 12 per cent of users’ digital media consumption and 63 per cent of people engage with brands there.

The global launch of Facebook for Business, aimed at giving businesses clear guidelines, statistics and case studies of best practice, follows the release of data on how its 12 million monthly active users in Australia engage with the platform.

Helen Crossley, who leads measurement and insights for Facebook in Australia and New Zealand, presented the data in Sydney yesterday, highlighting trends in research of over 1,000 Australian users conducted with TNS, Roy Morgan and Nielsen in August. Read more »

Nicole Turley set for Havas role after just nine months at Starcom

Nicole Turley

Nicole Turley

Outgoing Starcom MediaVest national investment director Nicole Turley looks likely to land at new agency Havas Media, Mumbrella understands.

Last night Starcom released a statement saying it had “amicably” parted company with Turley, who joined the Publicis media agency in March after nine years at Ikon Communications.

Multiple industry sources have suggested to Mumbrella the experienced and respected Turley is set to be announced as the first major hire for Mike Wilson, who last week announced the long-awaited launch of Havas Media in Australia.

It is believed several other high-profile industry professionals are also on the agency’s hit list, as it looks to build new business.

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NSW promote the importance of creative industries with series of interactive videos

The NSW government has partnered with creative youth charity I-Manifest, Flume’s side project What So Not and NSW creatives to create career videos promoting the creative industries.

The lead video,’Choose your Own Creative Career’ is centred around a music video production for What So Not’s new single Jaguar. Viewers take their part in the making of the film clip by changing the clips’ direction by choosing from different options such as what to dress the characters in and what other characters should appear in the clip.

Acting Premier Andrew Stoner, the Minister for Trade and Investment, said in a statement: “In NSW, the creative industries directly employ more people than mining and agriculture combined, and generate around $1.4 billion each year in exports. We need to promote to young people the importance of creative industries to their future and to the growth and competitiveness of the State’s wider economy, in addition to their positive social and cultural impact.”

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Choice runs ad aimed at informing public about the Trans-Pacific Partnership trade agreement

P0067 TPP ad Mumbrella RGB 800pxChoice has ran an advertisement aimed at informing the Australian public about the Trans-Pacific Partnership (TPP) trade agreement being negotiated in Singapore this weekend.

The ad, which ran in The Australian today, was paid for by more than 11,000 Australians who signed a petition calling on the government to release the draft text of the trade agreement.

Choice CEO Alan Kirkland said in a statement: “Given the government’s reluctance to reveal whether consumers’ interests are on the table, Choice is stepping in to inform Australians about the talks that are dominated by US commercial interests.

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Isobar partner with Save the Children to promote Do Nothing campaign

Save the Children is urging Australians to give up something small for Syrian children as part of the ‘Do Nothing’ campaign.

The campaign, designed by Isobar Melbourne, challenges Australians to make a small sacrifice such as giving up takeaway coffee for a week, and donating the savings to Save the Children to protect and save the lives of Syrian children impacted by the civil war.

The TV commercial pans across an empty schoolroom, with narration explaining Syrian children are afraid to go to school because over 2,000 Syrian schools have been bombed. It then shows the same school room which has been destroyed and vandalised.

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Drug and alcohol testing on roads beats Donald Trump’s mighty planes

RBTFollowing police Random Breath Test Units on the Australian roads proved more popular than a mission by Donald Trump’s flight crew to cross the Atlantic, preliminary overnight ratings from OzTam show.

While Mighty Planes drew 689,000 metro viewers to Channel Seven, RBT averaged 782,000 on Channel Nine in the 7.30pm timeslot.

However Seven News was stronger than Nine News as the half hour bulletin on Seven drew 1.044m metro viewers across the five cities. Read more »

Southern Cross Austereo denies Hamish & Andy’s ‘psychic dream’ Wet ‘n’ Wild broadcast breached broadcast code

Hamish and Andy Southern Cross Austereo (SCA) has denied last week’s “Dream Week” broadcast from Sydney waterpark Wet ‘n’ Wild breached the Commercial Radio Australia (CRA) advertising code because it was not a “sponsored segment”, despite admitting the station has a broader “commercial arrangement” with the theme park company.

For the past few weeks SCA’s nationally syndicated radio duo Hamish Blake and Andy Lee have been talking about a “psychic dream” Hamish claimed to have had about the duo hosting their last show of the year from an “under construction waterpark in Sydney’s west”. After more than a week of build-up, where the still under construction Wet ‘n’ Wild was a central focus of their show, Hamish and Andy broadcast an outside broadcast from the Park on Friday.

The CRA advertising code requires: “Advertisements broadcast by the licensee must be presented in such a manner that the reasonable listener is able to distinguish them, at the time of the broadcast, from other program material.”

But a spokeswoman for the broadcaster said the station had generated the idea entirely itself and that it was not part of any commercial arrangement and therefore not subject to the rules.  Read more »

Nigel Marsh’s Sydney Skinny returns, aim to make it next City to Surf

sydney-skinny-event-logoNigel Marsh’s nude ocean swim ‘Sydney Skinny’ will be back in February, with the adman turned author hoping to build on this year’s success and make it the next City to Surf. 

This year’s inaugural event in February saw a turnout of around 1,000 people swimming in the nude, and raised over $15,000 for the Foundation of NSW National Parks and Wildlife.

Marsh, who took over as head of The Leading Edge last month, told Mumbrella: “It’s not actually about nudity or swimming. It’s a safe, loving, fun, fundraising, community way of safely stepping outside your comfort zone and having a blast in one of the most beautiful places in the world and raising money to keep the harbour beautiful.

“There’s a place on the calendar for one of these. It’s a very, very safe way of being adventurous.”

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