BCM uses Twitter’s Vine in Sunny The Egg campaign

Brisbane creative agency BCM appears to have been the first Australian agency to use Twitter’s new six second video app Vine in a marketing campaign.

The Vine video is for Sunny Queen Farms features their brand mascot ‘Sunny The Egg’ and has been used on the brand’s Facebook page, which has 133,000 followers. Read more »

Elementary for Ten as Sherlock Holmes delivers

elementary tenSherlock Holmes and his side-kick Watson – now played by Lucy Liu – attracted an impressive 1.230 million viewers last night, making it the number two program across the five capital cities according to preliminary overnight OzTAM TV ratings.

The US-created rebooted detective team story Elementary, starring Jonny Lee Miller, beat all comers in the 8.30pm timeslot.

Read more »

Redundancies at News Limited as publisher moves away from ‘sub hubs’

News Limited has announced more than 60 redundancies as the company moves away from so-called ‘sub hubs’ in favour of a combined platform for print and web publishing.

While staff were informed of the broad changes before Christmas, managers will today confirm to individual sub editors, employed at the company’s ‘sub hub’ NewsCentral, whether they themselves will be made redundant or redeployed.

The company says the changes are the result of its long planned shift to its new publishing system Edios Methode. Read more »

Luxury fashion mags 10 and 10 Men launches in Australia

New luxury fashion magazines 10 and 10 Men have launched in Australian newsstands.

10 magazine and sister title 10 Men were published on Friday, with the next edition due in August.

The publications are produced by editor by Alison Veness-McGourty formerly of Harpers Bazaar and Grazia, with associate editor Rebecca Khoury. It isa franchise based on the UK title of the same name.

Veness-McGourty told Mumbrella: Read more »

Daily Telegraph raises cover price to $1.20

Sydney’s major metropolitan tabloid The Daily Telegraph has today increased its weekday cover price 20 per cent to $1.20.

The price rise, announced on Saturday, is the first increase in the newspaper’s increase in cover price in more than a decade.

The increased price  will only affect the weekday edition.

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Fairfax launches campaign for newly-acquired AFL fantasy website Ultimate Footy

Fairfax sports journalist Michael Gleeson explains the rules

Fairfax has launched a campaign to promote Ultimate Footy, an AFL fantasy football website that it quietly acquired in September last year.

Victoria’s Transport Accident Commission is sponsoring the site, which goes head-to-head with the Herald Sun’s Supercoach and AFL Media’s Dream Team.

Details of the deal to acquire the popular site remain unclear as Mumbrella went to press.

A push to promote Ultimate Footy comes just under a year after News Limited expanded the reach of Supercoach from online into TV, and put some of its Supercoach content behind a paywall. Read more »

Michelle Grattan resigns from The Age

Michelle Grattan at her press conference earlier today.

One of Australia’s leading political reporters Michelle Grattan has resigned from The Age to a position of professorial fellow with the University of Canberra.

In her new role she will continue to operate as a journalist, writing for The Conversation as the website’s associate editor (politics) and chief political correspondent and commenting in radio and television.

A spokesman from the University of Canberra, this morning, confirmed to Mumbrella that Grattan will resign from her role as political editor of The Age to take up the role.

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VFX artist’s message to adland: You treat us like scum, you rob clients and you’re obsolete

roger boltonA visual effects artist has posted a hard-hitting message to the advertising industry, accusing agencies of treating suppliers like “scum” and ripping off clients.

In the post from Roger Bolton, who created key special effects in Lord Of The Rings, he explains why he is quitting the ad industry. He also predicts that agencies will lose much of their work as clients go directly to people like him.

Bolton wrote: Read more »

Banjo hires Kevin Mackay from McCann’s Olympics pitch-winning team as first digital director

Banjo Advertising has hired its first digital director as the four-year independent agency looks to boost its digital credentials.

McCann UK’s head of digital Kevin Mackay, who led the team that won the 2012 London Olympic Games pitch as a digital, CRM, search and media planning partner, has taken on the role, and will work on a client list that includes Bonds and Nando’s. Read more »

Dan Ilic: We pretended to be outraged over Dick Smith ad ban

ilic ninestream liveThe man behind Dick Smith’s “censored” Australia Day ad has admitted that its so-called ban was a stunt designed to generate media coverage.

The ad for Dick Smiths Foods was created by producer and comedian Dan Ilic. It generated extensive media coverage after Smith complained that the innuendo-laden ad had been denied a early evening time slot.

Interviewed on Nine News’ new 9StreamLive online news show, Ilic – who also appears on Ten’s Can Of Worms – revealed that a G-rated version of the ad was approved for the timeslot, but the racier version was not.

Ilic said: “We kind of pretended that it wasn’t a laughing matter for a couple of days to spark media interest. Luckily the media bought it. Read more »

Rudd and Gillard’s leadership battle set to be turned into TV drama by Beyond

Production company Beyond has commissioned a script from writer Bob Ellis featuring the leadership battle between Julia Gillard and Kevin Rudd, reports The Daily Telegraph.

Tony Tilse, who directed several of the Underbelly telemovies is reported to be attached to the project as director with Stuart Quinn as producer, although there is not yet a commission from one of the TV networks. Read more »

Mitsubishi Motors calls advertising review

Mitsubishi Motors Australia has kicked off an advertising review.

The review, which began earlier this week, is only open to a “select” group of agencies, the Adelaide-based carmaker told Mumbrella.

Read more »

Call for entries for 2013 CommsCon Awards now open

PR and Comms conference The call for entries for the inaugural CommsCon awards is now open. The awards will be announced on March 14 following a day long conference.

The awards are intended to recognise excellence in the fields of PR and communications.

This year’s awards have been developed in consultation with the CommsCon advisory panel, with Andy Lark, CMO of Commonwealth Bank Australia, as chairman of juries.

The awards have been designed to offer a level playing field for entrants, with only two weeks to compile and submit entries. Submissions are to be 500 words in total. Awards curator Cathie McGinn said: “The criteria are deliberately straightforward, with entries limited to just 500 words. The juries will be primarily looking for the clarity of thinking behind the strategy.”

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Mediabrands buys mobile marketing firm Mnet

Interpublic’s media agency group Mediabrands Australia has today announced the acquisition of mobile marketing firm Mnet Group Limited.

Mnet is a specialist mobile marketing business which has developed mobile and tablet apps for companies like Fox Sports, Virgin Australia and the Australian Open.

Henry Tajer, executive chairman of Mediabrands, said the acquisition would help the group better integrate mobile solutions into its offerings across the company’s various media agencies. Read more »

Encore launches on Android

Mumbrella’s sister title Encore today launched a weekly Android edition.

Encore weekly first edition

The app can be downloaded from Google Play via this link.

The launch on Google’s Android platform follows yesterday’s launch of Encore weekly for Apple’s iPad.

Encore is now available in tablet only. The final monthly print edition of Encore was published in December.

The new version of Encore covers the entire media, marketing and entertainment industry. It offers long form analysis and video content.

The app is powered by Reddo and Adobe.




Fairfax implements new style writing courses and looks at hot-desking

Fairfax editorial editor Garry Linnell.

Staff at Fairfax Media’s broadsheet newspapers are to be given “refresher” writing courses ahead of a transition to a new newspaper format.

Mumbrella has learned that as part of the transition all reporters are being giving training in how to write with a “shorter, even more energetic style of writing”.

While some staff have expressed concern about the classes, which are being conducted by respected senior sub-editor at The Age Bruce Johnson, Fairfax editorial director Garry Linnell has defended the move.

“It’s not a training course in writing for a down-market tablet, as your informant suggests,” Linnell told Mumbrella.

According to emails sent to staff by both The SMH and The Age’s editors, Sean Aylmer and Andrew Holden: “The goal is a shorter, even more energetic style of writing, and cleaner copy. The session covers lively intros and getting the best out of direct quotes.” Read more »

Compare The Market introduces the meerkat

meerkatCompare The Market is to introduce its brand spokesman Aleksandr Orlov to the Australian market this weekend.

The creative from VCCP is a reworking of a successful campaign created by the agency in the UK featuring a Russian meerkat called Aleksandr Orlov who owns a “compare the meerkat” website .

The campaign has been running in the UK for four years where the comparison website took a sizeable share of the market. Recent weeks have seen reports that the campaign is to be dropped to avoid the public becoming bored of the meerkat. Read more »

iSelect enters new advertising territory to reveal the ‘iSelectron’

Mr iSelect played by Jason Geary

Acclaimed director Paul Middleditch is behind the camera for AJF Partnership’s latest ad for price comparison site iSelect.

The ad, which breaks on Sunday, is something of a departure from the slapstick fare of iSelect ads in recent times, and sees Mr iSelect – played by Jason Geary – reveal how iSelect’s search engine works.

Read more »

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