Cock Up Confessionals: marketers on learning from their mistakes

Jon Bradshaw, Anthony Gregorio, Ray Noble

In the next of our video series from the Mumbrella360 conference, we speak with a panel of marketers about their biggest stuff ups in our Cock Up Confessional.

The panel included Ray Noble, brand director of Beam, Nick Stace CEO of Choice, Anthony Gregorio, group CEO of Euro RSCG Australia and Jon Bradshaw, brands director for Lion. The session was moderated by Damian Pincus, founder of The Works. Read more »

Sorrell: Most of WPP’s Australian growth will be organic, not via acquisition

Martin_Sorrell

WPP’s growth in Australia is likely to come from within its existing businesses rather than buying new ones, Sir Martin Sorrell said today.

The CEO of the global marketing giant was on a brief visit to Sydney, his first in two years.

His comments will lower expectations that WPP might look to bolster its creative performance locally through picking up independent agencies or companies within the Enero portfolio.

He said: “I’d argue in Australia, for example, the key opportunities are organic opportunities. If I look at the Australian market, as you know well at Mumbrella, there are significant pitches, opportunities, changes in accounts of significant size, that are probably bigger than most acquisitions you could do in Australia in any segment.

Read more »

Headspace searches for Melbourne agency after DraftFCB closure

Youth depression charity Headspace is hunting for a new ad agency following the closure of DraftFCB Melbourne.

In a statement, the charity said it was “disappointed” by the closure of its agency, which it credited with having done some “brilliant” work on the brand.

DraftFCB closed following the loss of key client Honda earlier this week.

Headspace media advisor Carly Wright said: Read more »

Wolf Creek 2 back on track

The sequel to a successful Australian horror film looks to be back on track after it was postponed due to investor issues.

Wolf Creek 2 written, directed and produced by Greg McLean, has received production funding from Screen Australia. Read more »

ACCI hunts to ‘creative, visionary’ agency to run federal election campaign

The Australian Chamber of Commerce & Industry is inviting agencies to pitch to work on its federal election campaign.

The ACCI tender, which is being managed by Chamber of Commerce & Industry Queensland CEO Stephen Tait, calls on agencies to create a campaign to represent small businesses ahead of the next federal election campaign.

“The next federal election will be a critical time for Australia’s small and medium businesses and it is essential that we help tell their story,” said Tait. “We are looking for an agency that is creative, visionary and understands small and medium business.” Read more »

Today moves Mamamia show up against Mix’s 3PM Pick Up

Em Rusciano, Dave Thornton Mia Freedman

The Today Network has shifted time slots for its month-old radio show Mamamia Today, a spin-off of women’s website Mamamia.

The show will now air from 3-4pm Monday to Thursday as a lead-in to The Fifi and Jules Show, however it will remain on 6-7pm Friday nights to follow Hamish & Andy. Read more »

Mango MD Simone Drewry shifts to London and is replaced by Claire Salvetti

salvetti drewry

Salvetti, left, takes the helm from Drewry

Simone Drewry, one of Australia’s most high profile PR executives, is to leave Mango Sydney for a job in the UK.

Drewry was one of those leading the push for consumer PR agencies to have their own industry voice after dissatisfaction with the Public Relations Institute of Australia.

The PR Council, an offshoot of The Communications Council, launched a week ago with Drewy as deputy chair. Mumbrella understands that the MD role in the UK, with an unnamed PR agency, only emerged recently. Similarly to her role at Mango, part of her brief will be to work with a sister creative agency.

Replacing Drewry in the Mango MD role is Clair Salvetti who returned to the agency from Zing as managing partner late last year. Read more »

Monty Noble launches new agency with Australian Pork as founding client

Pork back on their fork: Chris Pinnegar and Monty Noble

Highly regarded creative Monty Noble has marked an impressive return to adland by winning Australian Pork as the founding client of his new agency, Noble Brands Worldwide.

Noble, a stalwart of STW Group agency The Brand Shop for ten years, takes on the business from his former employer – now known as Shift – after a three-way pitch.

Noble, who left Shift in September last year, has teamed up with former colleague Chris Pinnegar, with whom he has produced some of Australian Pork’s most popular campaigns in recent years, coining the slogan ‘Get some pork on your fork’.

Pinnegar, formerly a group account director at JWT, takes on the role of managing director of the new agency. Noble is creative director.

Australian Pork Limited’s GM of marketing, Peter Haydon said of the appointment: Read more »

Big Brother dominates Thursday TV viewing

Proving popular: Big Brother's Michael Beveridge

Nine’s popular reality show Big Brother dominated Thursday television viewing last night.

Running from 7pm to 8pm, 976,000 people tuned in to watch housemates that include Frost Design account manager Stacey Wren and The Hoopla Family copywriter Michael Beveridge, according to OzTam preliminary ratings.

It easily won its time slot, beating Seven stalwart Home & Away, which pulled in 888,000, and smashed Ten’s most popular non-news show of the night, a repeat of Modern Family, which rated with just 538,000. Read more »

The Australian named newspaper of the year

the australian logoThe Australian won the top prize at the PANPA Newspaper of The Year Awards.

The News Limited title was named newspaper of the year in the 90,000+ circulation category.

Fairfax Media’s The Sunday Age won Sunday newspaper of the year while the company’s Australian Financial Review’s new app won it mobile app or destination of the year. Read more »

303Lowe enjoys the ride at Effies with grand prize

Perth based agency 303Lowe has been awarded the top prize at the 4th Effie Awards for its ‘Enjoy the Ride’ campaign. The Grand Effie winning campaign created effective behavioural change in drivers, resulting in Western Australia’s lowest road toll attributable to speeding in a decade. The campaign, for The Office of Road Safety of Western Australia, also picked up to

George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget. Read more »

Lindsey Evans to leave Australia to become TBWA\UK president

lindsey_evansOne of the Australian marketing industry’s most respected executives is to move overseas to take the helm of a British creative agency.

Lindsey Evans will be leaving her role as GM of marketing at Pacific Brands to become president of TBWA\UK Group.

Evans is British, but has been in Australia for more than a decade during which time she had a winning run as MD of the Sydney office of The Campaign Palace and won a string of awards with the agency she co-founded Happy Soldiers. She was also a board member of The Communications Council.

Her 18 months or so at Pacific Brands was marked by the much talked about The Birthday Project for Bonds. Read more »

Tassie cheese-maker to release doco on the people behind the brand

Tassie cheese and dessert maker King Island Dairy is set to release a documentary to reveal the people “behind the label”.

Dig Marketing Group, King Island Dairy’s agency, has released a preview of the short film, called The King Island Dairy Story – the island, the people, the dairy.

Read more »

Charlie Pickering to host Mumbrella Awards, just six tables left

charlie pickeringThe host of Ten’s The Project, Charlie Pickering is to present next week’s Mumbrella Awards.

The event takes place at Doltone House in Sydney next Thursday September 13.

A total of 10 media agencies,  12 media companies, four digital agencies, 16 creative agencies, four agencies, four production houses, five marketing teams and four PR agencies are in the running for the Mumbrella Awards. (View the shortlist via this link).

Pickering’s stand-up comedy talents saw him nominated for a Perrier comedy award at the Edinburgh Festival. His TV work has included Talkin Bout Your Generation for Ten while he has also co-hosted Triple M’s national weekend breakfast show.

Because the venue is close to full capacity, almost all tables at the event have been sold to shortlisted teams and sponsors.

mumbrella awards logoJust six tables are now available for general sale. Read more »

Coles and Woolies hit out at ‘shonky’ consumer watchdog report on Australia-made claims of home-label products

Woolies own label brands: Aussie made?

Woolworths and Coles have responded angrily to a report from consumer watchdog Choice that claims that the supermarket giants have been making overblown claims about the Australianness of their home-label products in their advertising.

In research covering 360 products across 90 grocery categories, Choice claims that 55% of Coles’ home-label products and 38% of Woolies’ own-label products were locally made or grown, compared with 92% per cent for grocery items from branded goods.

This does not fairly reflect what the retailers have been saying in their advertising, the watchdog claims.

Choice spokesperson Ingrid Just said: Read more »

The Glue Society’s horror series launches as app

An Australian sketch horror series from an advertising collective has today launched in the Google Play store as an app.

Watch With Mother, created by The Glue Society with production company Revolver, previously released episodes on iTunes but Peter Baker, a creative at The Glue Society, and one of the writers and directors, said the project was first intended to be viewed on a tablet.

Baker told Encore: Read more »

Ex-Telstra marketer Mark Collis moves to IAG

Mark Collis

Mark Collis, Telstra’s former director of creativity and brand content, has re-emerged as the head of brands at Insurance Australia Group’s NRMA Insurance, SGIC and SGIO.

Collis, who was one of brains behind Telstra’s new brand positioning, left the telco giant in November last year. He departed soon after the first phase of the rebrand was completed.

Collis takes on a role to define and implement the brand vision for NRMA Insurance, SGIC and SGIO across all channels both internal and external, the company has confirmed.

Read more »

Paul Fishlock set for February court battle over Campaign Palace exit

Paul Fishlock

Paul Fishlock is set to face marketing communications goliath WPP in the Supreme Court of NSW early next year.

The case relates to the nature of Fishlock’s departure from now-defunct The Campaign Palace, which was folded into WPP network JWT in June.

Fishlock allegedly learned about his exit from The Palace via a story in the trade press. He left the agency after the arrival of chief creative officer Reed Collins.

Read more »

 
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