In this episode of The Mumbo Report, Noise International’s Creative Director, Bruce Heald, talks about:
- The importance of sound in advertising;
- How music and sound design can dramatically change a piece of vision;
- Noise International’s challenge to agencies
Telstra’s Mark Buckman, Harold Mitchell, Nine MSN’s Joe Pollard and Comms Council chairman Anthony Freedman join Mumbrella360 lineup
Four of the most influential people in Australia’s media and marketing industry are to take to the stage for the final session of next month’s Mumbrella360 conference.
The two day event will culminate with a keynote Mumbrella Question Time in which the panel of four takes questions from the audience.
Buckman is arguably best known for championing the importance of marketers being brave in their advertising strategies.
Freedman is also CEO and founder of independent ad agency Host, which has just celebrated its tenth anniversary, and PR agency One Green Bean.
Another member of the panel is Harold Mitchell, executive chairman of Aegis Media Group Australia and New Zealand and founder of Mitchell & Partners, which is the only Australian media agency with billings of more than $1bn.
Mitchell was one of the pioneeers of standalone media agencies in Australia.
And the panel is completed by Joe Pollard, CEO of NineMSN. Nine MSN, a joint venture with Microsoft, is the digital voice of the Nine Entertainment Co which includes the Nine network and ACP Magazines. Pollard’s career has included JWT and Mindshare and global director of media at Nike.
Chris Lilley’s Angry Boys made a strong debut on ABC1 with an average audience of 1.369m viewers on Wednesday night.
But the biggest show was Seven’s Australia’s Got Talent which rated 1.514m, just ahead of Ten’s Masterchef which rated 1.442m.
It was another bad night for Nine in what was one of the most competitive nights of the ratings year to date. Nine News (1.155m) was the network’s only show to bring in an audience of more than 900,000, according to preliminary overnight metro ratings from OzTam. Read more »
The final hearing of a parliamentary inquiry into outdoor media takes place tomorrow. The government will square up to the alcohol and foods industries to gauge whether the self-regulation of outdoor advertising is keeping up with community standards.
Pacific Beverages has commissioned local street artists to graffiti a Melbourne tram and a Sydney bus as part of a campaign by Pacific Beverages to push the ‘creative, characterful’ credentials of its Dutch beer brand Grolsch.
The artists were given complete creative freedom – as long as the piece was Grolsch-inspired – with only the silouette of beer’s trademark swing-top bottle standing out.
Pacific Beverages worked with Melbourne agency Hunter on the campaign.
Sam Thompson, general manger of DMG Radio Australia, has resigned as the Melbourne general manager for Nova 100 and Classic Rock 91.5FM.
Thompson said: “Six years is a long time in the one role. It’s now time to explore fresh challenges and for new opportunities.”
She will be replaced by Helen Davies, who is currently director of entertainment content solutions at Austereo.
The White Agency and Webling Interactive have created an iPhone application for client Lexus, which gives players the chance to win a new Lexus CT 200h hybrid hatch-back.
Australia’s Got Talent on Seven raced past Masterchef last night although Ten was not helped by transmission problems that also hit sister digital channel Eleven. Read more »
The first printed edition of beauty and fashion title Just Be goes on sale today, published by scented advertising company Reed Pacific Media.
The first edition of the quarterly contains 85 pages, with 115 pages planned for the next issue. On the outside back cover is an ad for online fragrance retailer Bonza Spice, which smells of roses.
There will be a maximum of three scented ads per issue. “Any more would confuse the nose,” said Doug McNamee, Reed Pacific Media’s retail manager.
Mumbo Report: Hayley Lewis’ headache cure; cocky Kenwood; KFC goes fancy; Sam Kekovich Jnr; another Target ad
In this episode of The Mumbo Report:
- Hayley Lewis helps you cure your headache; Kenwood gets cocky over a hand mixer; KFC pretends to be gourmet; Sam Kekovich goes back to school and the Red Circle Boutique’s $99 leather jackets in the top five countdown of last week’s most played prime time ads. Read more »
At the 90th annual Art Directors Club, Australia winners were few and far between at a ceremony dominated by American agencies.
Publicis Mojo picked up a silver in the broadcast craft category for ‘Ride’ for Coca-Cola’s energy drink Burn.
And Adelaide brand design agency Parallax Design also won a silver for Antipodean Vintners in the package design category.
As Russell Tate called time on his stint on the board of STW Group at an annual general meeting yesterday, the marketing communications group signaled its intention to keep profits high, grow digital revenue and expand by acquisition.
STW’s chief executive Mike Connaghan (pictured) told Mumbrella that the company’s predictions made in February that net profit margins for 2011 would be 5-10% higher than in 2010 were on track, but admitted that this would be “challenging” to sustain.
In the AGM report, the Queensland floods, the earthquake in Christchurch, events in Japan and subdued consumer sentiment in Australia and New Zealand were identified as obstacles to STW hitting its targets.
Mumbrella reported Pollard’s departure from McCann in March but at that stage he was unable to say where he was headed.
But he has revealed on his blog: “I’ll be joining Saatchi & Saatchi NY in 2 weeks as SVP, Global Planning Director on Lenovo and also applying digital thinking across the agency’s clients.” Read more »
He replaces Jeremy Nicholas, chief executive of BMF, who has stepped down after a three-year stint.
After a fortnight of ructions over the soon-to-launch merged television supplement of the Sydney Morning Herald and Sun-Herald, Fairfax and the Newsagents Association of NSW and ACT have reached an agreement over its distribution.
The Guide will be inserted into the Sun-Herald, and will be optional for Sydney Morning Herald customers on Monday.
Fairfax Media’s director of marketing and newspaper sales, Robert Whitehead, told Mumbrella: “We have decided to launch with the optional section being available on Mondays only. It’s a logical step and we were pleased with the feedback we have received. It will be Australia’s first large-scale opt-in section which builds on our experience with The Form racing liftout.”
Sudeep Gohil, executive planning director/partner at Droga5, told Mumbrella: “Brett’s departure has given us the opportunity to look at how we actually staff for digital solutions, so rather than simply replace him we have sought to reinvent our digital department.”
Recent digital hires at Droga5 include Andrew Knott from Holler – as a creative technologist – and integrated producer Ryan Chong, who joined from W+K London this week.
The restructure, which is still being worked on internally, will see digital placed “at the heart of the agency”, and the notion of a digital department removed, Gohil explained.
An image-free ad made entirely from client testimonials is the creative idea behind the latest campaign for Bell Direct, the online stockbroking firm. Created by BMA with media by MPG and Media Contacts, the ad targets frequent traders and active investors.
Media group buying site Lil Birdie has today launched its first offer – a deal for brands to sponsor hot air balloons.
The deal is with Picture This Ballooning which runs trips in Victoria, including over Melbourne.
The deal is priced at $9,950, which is a 50% discount on ratecard.
As Mumbrella reported in February, the founders of Lil Birdie say that their model is not based on offering distress media inventory.
The next offer – to launch later this week – will be for what Lil Birdie describes “a media option that’s available in shopping centres in key metro locations”.
Lil Birdie has been co-founded by former AdNews editor Samantha Tannous and Jonathan Levy, boss of brand experience monitoring agency Bravo. Read more »