Bookings open for final Mumbrella Digital School of the year

DigitalSchool-LogoThe final Mumbrella Digital School of 2013 begins next Monday.

The six week course – run by Mumbrella’s training partner Digital Chameleon – is designed as a catch up on the basics of digital marketing. It takes place on Monday evenings at Mumbrella House in Chippendale.

The six week course covers:

2.2m tune in for Roosters victory in NRL grand final

roosters logoSunday’s NRL Grand Final featuring Sydney teams Manly Sea Eagles and Sydney Roosters rated a metro audience 2.179m last night – down on last year, but up on last time there was an all-Sydney final, according to preliminary overnight metro ratings from OzTAM.

Last year’s Grand Final – between Melbourne Storm and Canterbury Bulldogs – rated 2.401m.

The ratings are the biggest all-Sydney clash since 2003’s Sydney Roosters vs Penrith Panthers match, Nine said. The network said that with regional figures, the audience for yesterday’s game rose to an average of 3.315m.

The audience included 1.049m watching in Sydney. The OzTAM ratings do not take in account out of home viewing such as those watching in pubs.

Last weekend, the AFL grand final rated 2.717m for Seven. Read more »

Sydney and Melbourne markets neck-and-neck as radio revenues continue to recover

Just $400,000 separates the Sydney and Melbourne radio markets after the first three quarters of the financial year.

According to figures released by Commercial Radio Australia this afternoon, Sydney’s radio revenues until the end of September stood at $54.841m while Melbourne is on $54.438m.

Thanks in part to big government spending, then big election spending, Sydney has seen growth for the year to date of 3.8 per cent while Melbourne has grown by 8.9 per cent. Read more »

‘Investment is key to good branded content’ argues Mescall

John MescallPutting the ‘bullshit filter’ on is key to making good branded content, McCann Australia’s ECD John Mescall told yesterday’s Festival of Branded Entertainment.

Speaking at a session on viral video, Mescall said: “The difference between advertising and entertainment is ‘would I pay money to actually watch this, would I pay money to own it?’

“Just put the bullshit filter on, like seriously ‘would I pay for this?’, and work to that.”

Read more »

ABC boss Mark Scott: Chris Kenny image was tasteless but justified by him being a public figure

mark scottABC managing director Mark Scott has labelled The Chaser’s depiction of The Australian’s Chris Kenny as tasteless and undergraduate, but said that under editorial guidelines its broadcast was justified as public figures such as Kenny faced different standards.

During an episode of The Chaser’s The Hamster Decides the show broadcast an obviously manipulated image of Kenny and a dog.

In his first interview since the Federal election, Scott told listeners to Melbourne’s ABC 774: “I thought it was pretty full on and tasteless and undergraduate. Personally I didn’t like it much.”

However, he defended the skit saying it was an “attempt at satire and people will draw their own conclusions as to whether it was funny and as to whether it was appropriate.” Read more »

Duncan Arthur named as Guardian Australia’s sales chief

Duncan Arthur

New Guardian sales chief Arthur

The Guardian has beefed up its Australian commercial team with a series of big hires.

The appointments include Duncan Arthur as commercial director after three years at the helm of online publisher Say Media’s Australian operation.

Arthur will oversee all commercial revenue activity in Australia, including brand partnerships. He will work alongside the Guardian’s local external sales house Inception Digital. Read more »

AAMI’s new online video offers viewers the Rhonda back story

Who's right for RhondaAAMI has rolled out the next phase of its “Who’s right for Rhonda?” campaign with the brand’s first piece of long form content around the story.

The branded entertainment piece is a two-and-a-half minute piece of film showing the backstory to the latest ad. It fleshes out details of the romance between safe driver Rhonda and her Balinese boyfriend Ketut, along with the mean girl characters at the school reunion and Rhonda’s predatory new beau Trent Toogood.

Read more »

Jamie Oliver new face of Woolworths

JamieOliverWoolworths has signed up Jamie Oliver, the celebrity chef credited with turning around the fortunes of British supermarket chain Sainsbury’s.

According to today’s announcement, Oliver will be used to promote fresh food messages by the brand. Rival supermarket Coles has a similar strategy using Curtis Stone.

In a video message to launch his involvement, Oliver said: “I’m going to be working across the whole the business, front and back end… whether it’s on magazines, on websites, on receipte cards, on adverts.”

Read more »

Big Brother and How I Met Your Mother win over 25-54s

News programs on Seven, Nine and ABC 1 topped the ratings last night, followed by A Current Affair, Today Tonight and Home and Away, preliminary overnight metro ratings from OzTam show.

However in people 25-54, Big Brother was the top program, and with 732,000 viewers it was seventh for the night overall.

Seven’s new episode of US sitcom How I Met Your Mother was second in the same demographic and had 636,000 total viewers, ranking it eighth for the night in all people. Read more »

Mumbrella360 shortlisted as best conference

Mumbrella360  battle of the mediaMumbella360 has been shortlisted for the third time running as conference of the year in the Australian Event Awards. Mumbrella360 also won the category last year.

Meanwhile Denise Jinks, event manager at Mumbrella’s parent company Focal Attractions, has been shortlisted for the title of event manager of the year.

The next Mumbrella360 takes place in June 2014. This year’s saw total attendance rise be nine per cent to 1,108.

The winners will be announced at a ceremony in Sydney in November. Read more »

Ten rolls out the stars for new tenplay ad

tenplayTen’s on air stars have come together for an ad to promote the network’s catchup tenplay service in which an ordinary viewer is put in charge.

The ad – made by BMF – sees the viewer walk through Ten’s Pyrmont headquarters, ordering The Bachelor host Osher Gunsberg to work late, stealing food from Matt Preston and Gary Mehigan’s plate and encountering Bondi vet Chris Brown in the lift.

Read more »

Fox FM’s Matt & Jo show to end as Sandilands Nova rumours circulate

Matt & Jo promo posterThe Melbourne and Sydney commercial radio markets appear set for a radical shakeup, with major breakfast slots set to shift.

This morning, Southern Cross Austereo announced that its Fox FM Melbourne breakfast duo of Matt Tilley and Jo Stanley would be stepping down “to embrace new opportunities”.

The duo were the number one FM commercial show for much of their time on air before being overtaken by Nova’s Dave Hughes and Kate Langbroek and by Triple M’s Hot Breakfast with Eddie McGuire. It has already been announced that the Hughesy & Kate Show is also coming to an end.

Meanwhile, in Sydney, The Daily Telegraph is reporting rumours that Kyle Sandilands could shift from his number one FM show on SCA’s 2Day FM to Nova. Nova categorically denies the rumour. According to The Tele, the move could push Nova’s current morning hosts Fitzy & Wippa – Ryan Fitzgerald and Michael Wipfli – back to the national drivetime slot.

Current Nova drive presenters Meshel Laurie, Tim Blackwell and Marty Sheargold would then move to fill the Nova Melbourne slot left by Hughesy & Kate, suggested The Tele. Read more »

Boost Mobile’s zombie wars takes branded entertainment grand prix

BE AwardsA campaign for telco Boost Mobile by The Monkeys took top prize at last night’s Branded Content & Entertainment Awards.

The story of a group of young people in a zombie apocalypse using their mobiles to stay alive was launched in June this year with the first episode clocking up more than 400,000 views.

The Monkeys also won the grand prix at last year’s inaugural Branded Entertainment Awards.

The other big winner of the night was the Dumb Ways to Die campaign for Metro Trains by McCann Melbourne.

The awards were organised as part of the Festival of Branded Content & Entertainment.

The winners: Read more »

Morning Update: Oct 4 – How to do a tourism ad; Macca’s first digital officer; Twitter growing but unprofitable; Newspapers & audiences

This is Morning Update, our overnight wrap up of the international media and marketing news.

Buzzfeed: This is, honestly, the best state tourism ad ever created – Illinois shows how to do an original state tourism ad.

“When you work on ads for State Tourism, you are dealing with State Government. And, getting anything approved that is even remotely interesting is a battle.” Read more »

Coffee Break Project collaborates with made4media in new ad

The Coffee Break Project, an initiative to raise money for not-for-profit organisation Group 61, has collaborated with made4media to produce a new promotional campaign.

The campaign aims to raise further awareness of Brisbane-based charity Group 61, which provides support to those living with mental illness through matching volunteers with people who have become isolated due to their illness.

Made4media communications consultant Molly Nicholas said: “Our vision for the ad was to show people who are directly involved in Group 61 and to wrap the ad around the charity and to show where the money is going. ”


Read more »

Fox Sports launches new A League campaign

Fox Sports has launched a new marketing campaign to promote the upcoming Hyundai A League season.

Shot at various locations across Australia, the campaign ‘A Time to Shine’, created by Disciple, showcases some of A League’s biggest stars.

Fox Sports CEO Patrick Delany said the campaign, which in the last few days has amassed more than 50,000 views on Youtube, was about showcasing the A League’s skilfulness and showmanship while also having some fun.

“We just really wanted to shake it up, and say these guys are really very skilful and when you go to the game they are showmen. But more than anything else you go to the game to have fun, we play sport to have fun, when we watch sport we have fun and at Fox Sports we’re representing the fans, let’s have fun,” Delany told Mumbrella. 

Read more »

Leo Burnett Melbourne collect ‘fun facts’ to promote Seek Learning

Leo Burnett Melbourne’s new campaign for Seek Learning uses trivia and a variety of ‘fun-facts’ to promote the company’s self-educational courses.

‘The Learnings from Seek Learning’ campaign brings together a collection of ‘bite-sized’ facts to help promote the courses offered by Seek Learning.

Leo Burnett executive creative director Jason Williams said: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights Seek Learning consultants as the go-to experts for people interesting in learning more.”

Read more »

Seven West Media unveils restructure with promotions for Burnette and Chan

SWMSeven West Media has today unveiled its long mooted management restructure.

The announcement sees Kurt Burnette promoted to chief revenue officer while Pacific Magazines boss Nick Chan mores to the role of chief operating officer, replacing Rohan Lund who announced he was departing last month.

Seven CEO Tim Worner said: “Kurt has been enormously successful in creating a culture of innovation within our television sales teams and will now do this across our businesses, leading group sales, data and analytics, Yahoo!7 and our push into Hbb TV and video on demand.” Read more »

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