Aussie producer streams premiere of Occupy Wall Street doco

A film about the media coverage of the Occupy Wall Street movement by an Australian producer has had its world premiere online this morning.

The film #whilewewatch by Australian producer Mike Vanderfield was broadcast on SnagFilms from the Paley Center for Media in New York City this morning Australian time, last night New York time.

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Gold Coast radio ratings: Gold FM is number one

Southern Cross Austereo placed first and second in the Gold Coast radio market in the region’s first ratings survey of 2012.

SCA led the market overall with Gold FM as the number one station on the coast, according to Nielsen data.

Gold jumped to a 16.6% share in the Monday to Sunday split, up from 14.8% share on the last survey.

It was followed by fellow SCA station and Today Network affiliate Sea FM on 15% share, which saw a drop from 16% in the last survey.

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Rozz Switzer backs Aussie launch of non-dairy milk drink Almond Breeze

A new campaign launched for dairy-substitute Almond Breeze features Nine presenter Rozz Switzer.

Created by Now Screen, the ad marks the launch of the brand in Australia.

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Bonds rolls out phase 2 of Birthday Project

In the latest phase of the Bonds Birthday Project, which launched with great fanfare in February despite some technical hitches, a new TV ad features the faces of consumers who’ve taken part in the campaign.

The first phase of the campaign, by Clemenger BBDO Melbourne, invited the public to claim their date of birth and get a personalised T-shirt through the We Are Bonds website.

This phase is about celebrating the people who have made Bonds what it is, from 1915 when the brand was founded, until now.

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Google Australia joins movie on-demand market

The online movie rental sector just got more competitive with YouTube Australia launching a streaming film service.

The Google-owned platform has joined the video on demand market where companies such as Mubi, BigPond, Mubi, Fetch TV and Quickflix, which recently saw a $10m investment from HBO, have been trying to make their mark.

YouTube Movies will go out to both YouTube and the Google Play app store.

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Study: Victorians value Herald Sun, New South Welshman like Nine, South Australians prefer Adelaide Advertiser

Research has revealed which media brands in Australia most closely match the personal values of Aussies.

A cultural and lifestyle change monitor called the 2012 AustraliaSCAN study found that while newspaper Herald Sun is favoured by Victorians, TV station Nine is preferred by people in New South Wales.

South Australians prefer the Adelaide Advertiser, while Western Australians go for the ABC.

The research, by Quantum Market Research, quizzed 2000 Aussies through a mix of face to face and self-completion questionnaires. They were asked: How well do these brands match your own, personal values in life?”

The media brands broken down by region, compared to results from 2007:

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Adshel brews a beer in a billboard

In what is probably an industry first, Adshel in New Zealand has brewed a beer inside a billboard.

The execution is part of the Wellington in a pint initiative, which asks the public to describe what they thought Wellington would be like if it was a beer.

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International and local experts to share insights on how to create entertaining branded content

Brian terleksen

Liquid Thread's Terkelsen

One of the world’s leading experts in delivering branded entertainment is to speak at Mumbrella360 in a session curated by media agency Starcom.

Brian Terkelsen, the New York based global president of content agency Liquid Thread, will join a panel featuring Nine’s head of development Adrian Swift and Nelson Woss, producer of Red Dog, which was Australia’s biggest box office hit in several years.

The session – Finding the Branded Entertainment Holy Grail – is being curated and moderated by John Sintras, CEO of Starcom. it will also feature Julie Duff, Liquid Thread’s creative director in Australia. Liquid Thread is a sister agency to Starcom.

The panel will discuss how to produce brand funded content that is actually entertaining.

According to the session description:  Read more »

Telstra removes porn from BigPond

'Glamour content'

Telstra has removed porn from its BigPond website after a personal directive from CEO David Thodey.

In an internal email obtained by Mumbrella, Thodey told staff that pornography would no longer run on BigPond to “respect gender equality”, even though its ‘glamour content’ was relatively mild.

Thodey said that the move was a response to pressure from customers, who thought that Telstra “shouldn’t promote adult-orientated movies or videos that objectify women”.

Telstra has also been under pressure from activists including Collective Shout and Ruth Limkin of the blog Bread and Justice.

The company would not say how much revenue removing porn would cost the company, and said that money had not been a factor in the decision.

Thodey’s email to staff in full: Read more »

The Block wins in key advertising demos

Nine’s stripped format of The Block at 7pm is proving a winning formula for the network, the show rating with 1.109m across the five-city metro markets last night, according to preliminary reports from OzTam.

Its ratings win was the second day in a row that the show won across key advertising demographics 16-39, 18-49 and 25-54 demographics, following the network’s early week wins courtesy of The Voice.

The Block claimed third spot overall. Seven won the night in total viewers with Seven News taking 1.207m, The Block was backed in the demos by strong results from Nine’s other shows.

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Mumbrellacast: A conversation about The Conversation | Cash for tweets | How will Masterchef series four fare?

Andrew Jaspan The Conversation

Andrew Jaspan in The Conversation's newsroom


Featuring The Conversation team; Editor Andrew Jaspan; commercial director Lisa Watts; managing editor Misha Ketchell, plus Mumbrella’s Tim Burrowes, Robin Hicks, and Colin Delaney (44mins, 51secs).

MP accuses Fairfax and News Limited over NBN advertorials

nbn supplement

The SMH NBN wraparound

A Liberal MP has complained to the Australian Press Council, claiming that the Sydney Morning Herald and The Age indulged in distorted coverage of the National Broadband Network in what appears to have been a commercially led wraparound supplement.

The four page “Update on the NBN” wraparound, which was labelled as a “special report” rather than “advertising supplement” featured ads for Optus and a carried a number of reports bylined to Fairfax journalists.

Paul Fletcher, the Liberal MP for Bradfield, claimed that the NBN was indulging “in a blitz of misleading print media marketing which blurs the boundaries between news content and advertising.”

He also pointed to a supplement in News Limited’s North Shore Times. Read more »

Metricon uses Facebook and inflatables to woo footy fans

Home building brand Metricon has placed inflatable footy players in Metricon Stadium on the Gold Coast as part of an experiential campaign devised by Ooh! Media.

The Metricon Marks campaign encourages footy fans to have their photos taken while catching a footy ball next to the inflatable figures.

Footy fans who can enter two competitions using the photo of them taking a mark. The best photo each week wins the ‘Mark of the Week’ prize, with the overall winner at the end of the AFL season judged by the photo that has the most unique ‘shares’ on Facebook. Read more »

Lachlan Brahe moves from Carat to MCM Media

Media production company MCM Media has appointed a new commercial director – digital.

Lachlan Brahe will be responsible for MCM Media’s sites,, and new music video platform Vevo, which launched earlier this month.

Brahe has 14 years’ experience in the digital marketing industry, coming to MCM Media from Carat where he was head of digital strategy. Prior to Carat, Brahe was MD of emitch Sydney.

Matt Tindale, national sales director at MCM Media said: Read more »

Kellogg’s Crunchy Nut discards TV for path-to-purchase

Cereal brand Crunchy Nut has opted out of a TVC approach for its new campaign.

The Kellogg’s brand has instead opted for a “Path-to-purchase” concept that will begin with a 30-second national radio spot, followed by outdoor, ‘shop-a-lite’ installations as well as trolley and floor media within the shopping centre.

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Michael Hill reviews $7m Aussie media business

Jeweller Michael Hill is reviewing its estimated $7m media account, with incumbent UM invited to contest the pitch.

Sue Szylvester, group marketing executive of Michael Hill, has called a global review of media, with Australia the first market to be contested.

Michael Hill’s Australian creative business, which was formerly handled by UM’s sister agency McCann until it was taken inhouse at the end of last year, is not involved in the review.

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The Avengers takes second biggest opening day in Australian box office history

Comic book blockbuster film The Avengers has taken a heroic $6m at the box office overnight across 621 screens.

The result makes The Avengers the highest grossing film on an opening day for 2012 and second in Australian box office history behind Harry Potter and the Deathly Hallows Part 2.

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Victoria Treole and Matthew Dabner leave Screen Australia as Tristram Miall returns as assessor

Tristram Miall

Seven screen veterans have been added to the roster of Screen Australia’s project assessors, as two depart, and a revised set of Feature Film Production Guidelines is announced.

The change sees the departure of assessors Victoria Treole and Matthew Dabner after serving out their contracts as Tristram Miall producer of Strictly Ballroom, Children of the Revolution and The Black Balloon returns.

Treole came under fire last month in the Encore comment thread when a film that she was executive producing, Galore, received funding while she contributed on the assessment board.

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