News Limited’s Herald Sun will tomorrow become the company’s first Australian tabloid to turn on a pay wall.
After a two month free trial, readers will be asked to pay $2.95 per week to access premium digital content.
Herald & Weekly Times MD Peter Blunden said: “The expansion of our business across multiple platforms will enable us to remain competitive for the long term.” Read more »
Daylesford’s answer to Sydney’s Mardis Gras, the gay and lesbian-friendly Chill Out Festival, has for the first time been sponsored by an ad agency.
Over 50s advertising specialist Evergreen has signed up to sponsor a run for older folk on Chill Out Race Day. The race is now known as the Evergreen Advertising Handicap.
The agency has also placed ads in the race program.
Gill Walker, Evergreen’s MD, said: Read more »
An ad by the South Australian Tourism Commission to promote Kangaroo Island has resulted in an increase in searches for the destination on South Australia’s tourism website.
Two weeks after ‘Let yourself go’ launched on 22 February, searches for Kangaroo Island on southaustralia.com had increased by 208 per cent, the SATC told Mumbrella. However, it did not disclose what the actual number of searches was.
John Baker, managing partner of KWP! Advertising, the Adelaide agency that made the ad, has called it “probably the most beautiful thing we’ve ever created.”
Rhonda, the heroine in the AAMI ads, enjoys the privileges of AAMI’s safe driver rewards with some special attention from a Balinese masseuse in the latest commercial for the brand.
Warp Films Australia has announced a new film project following the success of the production company’s first outing, Snowtown.
Teaming up with New Zealand first-time feature filmmakers Mark Albiston and Louis Sutherland, the film Shopping is about a 16 year-old boy Willie who must choose between a gang of shoplifters and his own family.
Madman Entertainment will distribute the film in Australia and New Zealand while NZ Film, the sales arm of New Zealand Film Commission, will handle world sales.
Amanda Blair of Adelaide’s FIVEaa announced yesterday she will leave the network to spend more time with her family.
Blair has hosted the afternoon shift from 1-4pm on the station for the past five years.
A sci-fi film about Nazis from the darkside of the moon has been bought by distribution company and sales agent Entertainment One for North American rights.
The film, an Australian/Finnish/German co-production, directed by Timo Vuorensolam for Blind Spot Pictures, was partially shot in Queensland at Village Roadshow Studios.
It was picked up by the Canadian distribution company from Stealth Media Group at South By Southwest.
According to Variety, Dylan Wiley of eOne Films has called the production “the Citizen Kane of Nazis-in-space movies”.
The programme – known as Integrate With Influence – saw newspaper bosses wining and dining agency CEOs in Sydney and Melbourne and presenting them with personalised iPads loaded with information.
These events will be followed by offering to facilitate workshops for agencies working on client briefs.
The strategy has been developed by Naked Communications who will also oversee the rollout of the workshops. Integrate With Influence is also backed by a blog-style website offering think pieces around publishing and training videos. Read more »
Only five of Australia’s top 20 media agencies grew their billings in 2011, a report from Nielsen suggests.
GroupM’s MediaCom and MindShare, Omnicom’s PHD and independent players Pearman Media and Paykel stood out in a market that shrunk overall.
The market receded by 2% in a year – although Nielsen’s data does not cover online, the fastest growing medium.
Starcom MediaVest, UM, Initiative and Carat and indies Adcorp and Russell Curtis & Janes saw their billings fall over the year.
For nine of the top 20, billings remained unchanged.
Mitchells remains Australia’s only billion-dollar media buyer, unbudged at the top to the rankings with billings of $1050m-$1070m.
Mumbrellacast: Sam Mac | immaturity in social media | Swerve | Creative ransoms | Community TV vs YouTube | Tabloid paywalls
Featuring former Austereo presenter and The Project field reporter Sam Mac, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and podcast producer Colin Delaney (56:25)
- Sam Mac on the unsung panel operator, waking up at 3.47am, poking fun at Dools and why he doesn’t hate Perth (3:56)
- The genius of Conan O’Brien (16:32)
- Tim’s hypocrisy on social media fails (21:22)
- When Red Dog meets Snowtown (29:29)
- This week’s cinema box office (33:15)
- When ECDs’ have their URL’s taken hostage (36:13)
- How to create big radio ideas (37:58)
- Prisoner: how all convicts speak (42: 31)
- Why YouTube hasn’t killed Community TV (46:54)
- As the Herald Sun gets ready, will a paywall work on a tabloid? (51:57) Read more »
The personnel overhaul at new-look McCann has continued with the drafting of a new strategy chief from an agency in Germany.
McCann’s strategic offering will be headed up by Karl Bates from Saatchi & Saatchi Germany, who takes over from Ashley Farr.
Farr has been running the agency’s planning department during the search for a strategy head, and will now focus on his role as MD of McCann Sydney.
Bates is the latest in a string of signings at McCann, which merged with Smart in a reverse take-over last year, and is now led by former Smart boss Ben Lilley.
Reddo Media Services will offer print publishers the ability to effectively outsource production of tablet editions.
The company is the brainchild of former CBS Interactive commercial director Troy Martin and Shane Mitchell, who has stepped aside as MD of content company HS3 to focus on Reddo. Read more »
Presenter, producer, sports commentator and the face of Nine and Foxtel’s 2012 Olympic coverage, Eddie McGuire, plans to produce drama for Australian television with his production company McGuire Media.
McGuire told Encore: “We want to move into drama for television. We’ve been involved a bit over the years but want to move more into it now.” Read more »
At its Sydney offices last night, the new boss of Zenith Optimedia Ian Perrin announced that the Publicis Groupe media agency was to be “more open” in its approach to other agencies, media owners, trading, innovation and sourcing talent.
Zenith has been virtually anonymous since former CEO Belinda Rowe left in 2009, with regional boss Phil Talbot preferring for the agency to operate under the radar.
Ten’s unprecedented decision to drop its normal schedule and replace it with a full playout of the viral Kony 2012 documentary paid off last night, with The Project Special: The Kony Phenomenon fifth for the night among 16-39 year olds.
The show, which saw Leo Burnett CEO Todd Sampson drafted in to offer analysis on the marketing and social media implications around the half hour doco, replaced a planned episode of Modern Family and Law and Order SVU.
Ten’s decision to air Kony 2012 in a primetime slot also made headlines around the world.
The video – focused on African warlord Joseph Kony – has become the most viral video of all time. At the time of writing it was approaching 50m views across YouTube and Vimeo. The story behind the Kony 2012 campaign has also triggered heavy debate and scepticism.
The national screen agency Screen Australia has defended its role in administering an Australian film tax rebate, following accusations it was not fit to do so by the Screen Producers Association of Australia.
The response comes after Wednesday’s Federal Court decision which found that production Lush House, a ten-part series by Essential Media and Entertainment was a documentary and available to access tax rebate, the producer offset.
The film agency argued the case, initially at the Administrative Appeals Tribunal and to the Federal Court, that the series was infotainment and therefore not eligible for the lucrative offset.
In a statement, Screen Australia said, since 2008 the agency “has decided 252 applications for final Producer Offset certificates in respect of programs which sought certification as documentaries (and which would not be eligible for the Producer Offset on any other basis). Of these 252 applications, Screen Australia has approved the issue of 248 final certificates, representing a total Offset amount of $44,266,140.
An online streaming service may pick up Terra Nova following the announcement of US network Fox canning the series.
Netflix has voiced an interest in broadcasting the Steven Spielberg sci-fi series, the Hollywood Reporter claims.
After the axe fell on the show on Monday, studio 20th Television said it would shop the series around.
Today’s topic features a session curated by Commercial Radio Australia which debated procedures that go on behind the scenes behind the scenes on edgy radio shows.