Seven confirms Celebrity Splash for 2013 program line up

An Australian version of the Dutch format Celebrity Splash was among the highlights of Seven West Media’s upfront presentations in Sydney last night.

The reality show, which features celebrities competing in diving competitions to be judged by a panel of professional divers, was at the centre of an international bidding war at the TV sales market MIPCOM recently. Read more »

Deborah Hutton portal aims at 45+ female market

TV personality Deborah Hutton has launched a wellness platform pitched at the 45+ women’s market.

Called Balance by Deborah Hutton, it uses websites, mobile and tablet apps, YouTube and social media to provide women with information on health, relationships, work, home life and money.

Read more »

Consumer confidence highest since February

Consumer confidence in Australia has reached its highest point since February, according to research from Roy Morgan.

Source: Roy Morgan

Australians are now more confident about the economy over the next twelve months, the study found, with 33% of Australians expecting ‘good times’ economically compared to 29% who expect ‘bad times’. The proportion of optimists is up 4%, while the level of pessimism has fallen by 1%. Read more »

MCN boosts digital team after Telstra sales deal

Multi Channel Network digital is to more than double its staff in the next month as it moves to control sales for Telstra Advertising Network’s digital assets, following a decision by the network to outsource digital to MCN earlier this year. Read more »

BNZ launches next phase of ‘Money is good, money is bad’ campaign

Colenso BBDO Auckland has launched the next phase of its ‘Money is good, money is bad’ campaign for BNZ, with a plea to New Zealanders to be innovative with their money.

TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign. Read more »

Alan Jones sponsor boycott ends as advertisers return to 2GB

alan jones

Several advertisers that pulled sponsorship from the Alan Jones 2GB breakfast show have returned to the program this morning, the station has confirmed.

MRN executive chairman Russell Tate said: “This morning we resumed advertising in the Breakfast Show. We will continue to keep all lines of communication open.”

The return comes after the radio personality made inflammatory comments at a Sydney University political gathering, prompting a mass advertiser walkout and causing the station to make the unprecedented move of suspending all advertising on the show. Read more »

Photo competition launches to encourage mobile phone recycling

Image: Memory Muster ambassador Laura Enever

The Australian mobile phone industry is using a photo competition to encourage the recycling of the 22m devices and accessories no longer used by Australians.

MobileMuster, the official recycling program of the mobile industry, is encouraging users to upload their top six photo memories to to have those images turned into postcards as well as the chance to have their work displayed publicly. Read more »

Granada Media Australia appoints David Galloway as head of factual entertainment

Production company Granada Media Australia has appointed a head of factual entertainment in David Galloway.

Galloway comes from Cornerbox Productions as a creator and executive producer with Random Acts of Kindness and Ten Years Younger in Ten Days on his resume. Read more »

Media buyers unmoved by Nine receivership speculation

Steady: “We’d prefer that the parties came to agreement for stability’s sake.”

Speculation that Nine Entertainment could be heading into receivership has left the country’s most influential media buyers unruffled.

Nine boss David Gyngell was reported to have said today that conflict between the hedge funds that control the network could send Nine into receivership, unless lenders find a way to shrink Nine’s debt mountain.

A story in the Herald Sun suggested that the networks major talent, such as Today presenter Karl Stefanovic and Big Brother host Sonia Kruger, would face pay cuts as a result.

But media buyers were unmoved by the news.

John Steedman, chairman of GroupM, Australia’s largest media buying group, said: Read more »

MercerBell launches data agency Ngage

Carl Oldham, Louis Keating and Nick Mercer

Direct marketing agency MercerBell has launched a standalone brand that specialises in data.

The data planning and analytics firm – called Ngage – will be run by Carl Oldham as strategy director, who moves across from MercerBell.

The agency starts life with five staff, including senior analyst Louis Keating, and clients including BT Financial.

MercerBell CEO Nick Mercer said that for all the hype about data, there were few in the Australian market who were excelling in the area.

“Australia has been too focused on data acquisition,” he told Mumbrella. “Most marketers have enough data to work with already – but they need to start using it better.” Read more »

Seven’s Scandal debuts with 743,000

Scandal: followed The X Factor

Seven’s new US series Scandal premiered with 743,000 last night.

Heavily promoted in ad breaks during the show that ran before it – Monday night’s most-watched program The X Factor – the political thriller series ranked 16th for the night for total viewers, across the five-city metro market according to preliminary ratings from OzTam.

Read more »

Trading places at STW creative shops sees Nathan Quailey replace Richard Carr as Ogilvy GM

Ogilvy’s Baxter, Bignell and Quailey

A change of guard at STW Group creative agencies Ogilvy and JWT has led to the appointment of Nathan Quailey as general manager of Ogilvy’s Sydney office.

Quailey replaces Richard Carr, who has moved to JWT to take on the same role there after more than a decade with Ogilvy.

Andrew Baxter, CEO of Ogilvy Australia, said: Read more »

Rebekah Horne emerges as founding CEO of social e-commerce platform TopFloor

Rebekah Horne MySpace

Rebekah Horne

Rebekah Horne, the chief digital officer of dmg Radio Australia, has emerged as the founding CEO at Google-backed venture TopFloor, a social e-commerce platform that enables commerce across social networks for people with a large following.

Mumbrella reported in August that Horne had moved to the US to work on a start-up, but will continue to act as a strategic adviser to dmg Radio – and may return to Australia to continue in the role early next year.

A memo from TopFloor’s co-founders Mike Jones – with whom Horne worked when she was running MySpace’s international arm – and Brian Lee, reads: Read more »

Lawless and Killing Them Softly open modestly at box office

Two US films by Australian directors have opened at the local box office this weekend, both taking a moderate haul with a $4,000 screen average.

Lawless, directed by John Hillcoat and written by Nick Cave did best, taking $843,377 across 211 screens for a screen average of $3,997. Read more »

‘Cringe the binge’ campaign tackles heavy drinking among young Australians

A national campaign has launched to curb binge drinking among teenagers and young adults.

Read more »

Film-maker arrested over Screen Australia sit-in protest

James Ricketson: arrested after protest

James Ricketson, the film-maker who staged a one-man protest in the offices of Screen Australia today, has been arrested.

Police came to remove Ricketson from Screen Australia’s offices on William Street in Sydney, charging him with trespassing yesterday.

Update: He was later released on bail, with the condition that he did not come within 1km of Screen Australia’s offices. But Ricketson was today pulled over by police for breaking the conditions of his bail.

He claims he was in the area visiting his wife in hospital.

His protest, which he has dubbed ‘Occupy Screen Australia’, was over a ban placed on him by the funding body. This restriction will end his film-making career in Australia, Ricketson claims. Read more »

Ewan McGregor cast in Australian film Son of a Gun

Trainspotting and Star Wars star Ewan McGregor has been cast in a new Australian thriller Son of a Gun, to be directed by first time feature film-maker Julius Avery.

The film is a heist thriller, written and directed by Avery, with McGregor set to play a master criminal, who takes on an apprentice.

Avery previously won the Jury Prize at Cannes International Film Festival and a Best Short Film award at the AFIs for his 2008 film Jerrycan. Read more »

Tribal DDB creates bandanna art app ‘world first’ for cancer charity

Digital marketing agency Tribal DDB Melbourne has today launched an iPhone and iPad app for cancer charity CanTeen – which it says is a world first.

The app, called bandanna art, is a tie-in to the annual National Bandanna Day, where bandannas are sold to raise funds and awareness for young people living with cancer. Users can create their own personalised bandanna, have it printed and then delivered.    Read more »

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