Adam Boland leaves Ten, replaced by Steve Wood as Wakeup EP

Adam-Boland-2Ten’s executive producer of it Breakfast  show Adam Boland has resigned from the network due to “ill health”.

Boland has been behind the launch of Wake Up and Studio Ten late last year, but took a lengthy sabatical soon afterwards due to ill health. He suffers from bipolar disorder and late last year wrote about his struggles with this condition and depression.

He will be replaced as executive producer of Wake Up by Steve Wood who was previously the executive producer of Nine’s Today Show for 12 years. Wood and Rob McKnight, the executive producer of Studio Ten will report to Network Ten Chief Executive Officer, Hamish McLennan, until Peter Meakin starts as Executive Director of News and Current Affairs on February 17.

In a statement Ten CEO Hamish McLennan said:

“We are sorry to lose Adam. But we fully understand and support his decision to take a break from the television industry and focus on restoring his health,” he said.

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Pamela Williams to depart the Australian Financial Review

WilliamsEditor-at-Large of The Financial Review and author of the book Killing Fairfax Pamela Williams has announced she is taking redundancy and plans to spend the next year or so writing a book.

The departure of the well respected and multiple Walkley winner Williams is another significant loss for the national business newspaper which last year confirmed the departure of a number of senior editors as part of a major significant redundancy round.

Last year news website Crikey reported that Williams had been controversially knocked back when she first applied for redundancy with suggestions the move may have been a form of “payback” for penning Killing Fairfax, which painted a negative picture of systemic mistakes over a number of years by Fairfax’s senior leadership. Read more »

Ten signs HG Nelson and Roy Slaven to present their Russian Revolution

HG and Roy

HG and Roy

Channel Ten has signed one of Australia’s favourite sports comedy duo Roy Slaven and HG Nelson to present a nightly show during the Sochi 2014 winter Olympics in partnership with Samsung Electronics.

‘Roy and HG’s Russian Revolution’ will be broadcast live from Russia and as part of Ten’s Olympics coverage and then be available to see on the dedicated Samsung Stadium app.

The pair will also present a daily half hour comedy show for the Samsung app called “The Ice Stream”, which will later be uploaded to Ten’s digital platform Tenplay. Read more »

Mumbrella360 video recap: Is decision science adland’s ‘Get out of la-la land’ card?

M360In this Mumbrella360 Ten Minute Talk video recap, Paul Fishlock, principal, Behaviour Change Partners, talks about the role behavioural science could play in advertising’s future.

He discusses why two out of three CEOs think marketing people are untrustworthy and disconnected and how a little bit of science could turn that around.

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Rabodirect appoints Carmen Kalinowski as new head of marketing

CarmenRabobank has appointed Carmen Kalinowski as its a new head of marketing to lead its online banking division Rabodirect.

Kalinowski has been promoted to the role having previously been marketing manager of business for the Dutch bank’s online subsidy. Read more »

Mamamia founder Mia Freedman receives death threats after response from Sunrise’s David Koch over ‘Strippergate’ article

The founder of Mamamia Mia Freedman and editor Jamila Rizvi have received “rape and death threats” on Twitter after Sunrise presenter David Koch attacked them this morning for representing him as a “dirty old man” after an online fashion segment of the show referred to co-host Samantha Armytage’s shoes as “stripper shoes”.

Yesterday the row, dubbed “Strippergate” by, exploded over the segment where Koch comes on screen with a pole which Armytage wraps her leg around, with the Mail Online, operated in Australia in partnership with Nine Entertainment Co, posting a story headlined “Isn’t it too early for stripper jokes? Australia’s breakfast show Sunrise takes humour to a new low.”

The was followed up in an editorial by Mamamia editor Jamila Rizvi “Dear Kochie. It’s not okay to humiliate your colleague on television”, in which she says it was “sexist and demeaning” of Koch to present Armytage with the pole.

Dear Kochie Mamamia post

However, this morning both Koch and Armytage spent several minutes on Sunrise rebuking comments made in the piece, and accusing both Rizvi and Freedman of “sneakily” amending errors in the article, and not posting Koch’s response for more than four hours.

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The Jaden Group partners with Bonsey Design to launch digital agency Bonsey Jaden

Nic Robertson, Daniel Posavec (Co-founder of The Jaden Group) and Jonathan Bonsey

Nic Robertson, Daniel Posavec (Co-founder of The Jaden Group) and Jonathan Bonsey

Sydney-based marketing company The Jaden Group has partnered with Singapore-based independent branding agency Bonsey Design to launch Bonsey Jaden, a new digital agency to be based in Singapore.

The agency will focus on the South East Asian market with offices in Singapore, Indonesia, Malaysia, The Philippines and Sri Lanka and will offer online expertise in the areas of web and mobile, social media, digital advertising, brand awareness and data analysis and providing tailored creative solutions for clients.

Jaden Social managing director Nic Robertson told Mumbrella: “It’s an opportunity for us to spread out into Asia which is somewhere we’ve always wanted to be so we’re very happy and looking forward to what we can make of this opportunity.”
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Chris’ Dips kicks off Australia Day campaign with anthem-styled jingle

Chris’ Dips have kicked off their Australia Day radio campaign with a jingle they say will be the anthem Aussies are humming over the long weekend.


The ‘As Aussie As’ campaign is a remake of a 1970s commercial, updated by Melbourne-based marketing and communications business Dig&Fish and Michael Burrows from Brand Music.

Chris’ Dips executive director Nick Tassios said in a statement: “I think this song we have rewritten with our partners represents effectively what Chris’ is all about.

The original song “I’m an Aussie Yes I am” was released by Salvador Smith in 1979.

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Seven wins 1.279m for Roger Federer’s defeat of Andy Murray at Australian Open

Seven’s tennis won its biggest audience so far this year with 1.279m watching as Roger Federer defeated Andy Murray in four sets to reach his eleventh consecutive semi-final at the tournament.

The game came after defending champion Victoria Azarenka lost to Agnieszka Radwanska and Rafael Nadal defended his place in the tournament by fighting off Bulgaria’s Grigo Dimitrov and helped Seven secure more than 30 per cent of the audience share according to OzTam’s preliminary overnight ratings.

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Announcing the return of CommsCon

The CommsCon conference – focusing on public relations, communications and social media – is to return to Sydney on March 20.

CommsCon logoThe event is again being organised by Mumbrella’s parent company Focal Attractions with the programme curated by content director Tim Burrowes, in consultation with the industry.

The one day event will again be followed by the CommsCon Awards. The call for entries for the awards will be published shortly. The grand prix at last year’s CommsCon was won by Naked Communications. Read more »

Cannes Lions splits Cyber category into three parts

Cannes Lions, the world’s biggest advertising festival, has created yet more revenue streams this year by dividing its digital category into three.

The move comes after the award category was described as a “Frankenstein’s monster” by juror James Hilton the chief creative officer of top international digital shop AKQA last year, with questions raised as to whether the Lions should continue to be organised by media or instead by categories such as FMCG or automotive.

Overnight organisers said this year the Cyber Lions will been split into social, branded technology and branded games categories to “stay in line with current digital trends” and “to better reflect the industry and in turn spark a renaissance of the Cyber Lions category”.

They have also released a video to explain the changes, featuring several prominent digital marketers.

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Morning Update: Schwarzenegger goes undercover; GoDaddy’s new Super Bowl ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Apple Cuts ‘Your Verse’ Into Shorter Ads, But It’s the Website That’s Really Interesting

“Apple’s “Your Verse” commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company’s marketing. The 90-second spot, advertising the iPad, is great to look at, and has an inspired—if borrowed—message. It’s been airing all over and generally getting an enthusiastic response.”

Read more »

ANZ uses Simon Baker and tiny art for latest brand campaign

ANZ has brought back The Mentalist actor Simon Baker for its latest advert which also uses the work of artist Willard Wigan, who creates his images in the eye of a needle.

The ad, by Whybin\TBWA Melbourne, compares the world of finance to the work of the artist, with Baker saying: “At first glance the world of finance can look large and complex, but in the right hands it can be distiller to something simple and understandable.”

Whybin\TBWA Melbourne CEO Andrew Scott told Mumbrella: “It’s about making the complex more simple which is what the bank is driving to do and is doing. It came about around this idea of Willard Wigan who produces all of these amazing pieces of art in the eye of the needle.”
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News Corp Australia editor Andrew Holman moves from The Mercury to The Sunday Mail



News Corp Australia’s editor of The Mercury Andrew Holman is moving to Adelaide to edit The Sunday Mail following the departure of David Penberthy last year.

Replacing him in Tasmania is Matt Deighton, assistant editor of Sydney’s Daily Telegraph, News Corp Australia has confirmed.

The move comes after Penberthy resigned his editorship of The Sunday Mail to take up a new job in radio as part of the Fiveaa breakfast team.

Julian Clarke, chief executive of News Corp Australia, said he was delighted to see Deighton and Holman take up the “key roles” in a statement released this afternoon.

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Symbio challenges women to feel good during February

Yoghurt brand Symbio is challenging New Zealand women to do little things every day to “feel good inside and out” during February.

The challenge is part of the brand’s newest campaign from ColensoBBDO which aims to communicate how eating Symbio yoghurt is part of healthy living.

Women who take part in the challenge will receive a daily email containing a “cheeky, light-hearted task” and an idea on how to enjoy Symbio in a new way.

ColensoBBDO worked with EXIT films director Felicity Morgan-Rhind to create commercials promoting the challenge which feature “real Kiwi women”.

Symbio group marketing manager Stephanie Hague said in a statement: “We’re excited about Symbio Feel Better February – it’s not about making drastic changes to your lifestyle, but showing how little changes can add up to make a big difference in how you feel.”

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Wendy Hogan to depart CBS Interactive amid shakeup

Wendy HoganFormer CBS Interactive Australia vice president Wendy Hogan is moving on from her role as the Asia Pacific vice president, after 14 years of service for the company.

Her departure follows a restructure of CBS Interactive as the company shifts from a regional to a global content model, with resources moving from Singapore to Sydney as a result.

Hogan is expected to leave the company within the next few months and is expected to take a career-break while consulting to start-ups in the technology, data, content marketing and social spaces. Read more »

Digital industry takes a stand against proposed government ‘e-safety’ regulator

AIMIA logoAustralia’s biggest internet companies are standing together against government proposals to introduce an internet watchdog, which could see a bureaucrat given the power to decide what is harmful web content and tell sites to pull it down.

Proposals published ahead of the September election last year would see the government appoint an e-safety commissioner with the power to ban content from social media sites that it deems harmful. However the policy provoked an immediate backlash from civil liberties groups and was dumped within hours of its publication.

Members of the Australian Interactive Media Industry Association (AIMIA) including Google, Facebook and Twitter, have now raised the concerns after meeting with Communications Minister Malcolm Turbull’s parliamentary secretary Paul Fletcher yesterday, ahead of the release of a discussion paper outlining the government’s plans. Read more »

Optus updates ad targeting Telstra after it limits excess fees

Optus has altered its anti-bill shock campaign targeting Telstra after the rival telco became the last of the big three phone companies to limit the amount many of its customers pay for mobile phone calls.

The move ends the era in which customers could be hit by bills worth thousands of dollars for exceeding their monthly call allowance, which had been the target of Optus’ original campaign highlighting how while the two providers’ networks were quite similar, the costs involved were not.

The new ad is effectively the same, however Optus has updated the figures to reflect the current market. The older version of the ad featured a bar chart that claimed Telstra customers could end up paying up to $454.40 on a $60 plan if the customer exceeded their monthly allowance.

The new commercial:

Read more »

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