AAMI looks back at 40 years of insuring against mishaps

AAMI has released an ad that celebrates 40 years of ‘Getting you back on the road safely’.

The ad for the insurance brand features a series of calamities on the road, and the jingle, ‘You’re lucky you’re with AAMI.’

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London Olympics opening ceremony lowest since OzTam ratings began

Nine’s Saturday morning broadcast of the opening ceremony of the London Olympics averaged 1.7m viewers according to preliminary overnight ratings. The numbers are the lowest Australian audience for an Olympic opening ceremony since the current OzTam system began in 1999.

Although a good result for a Saturday morning, the ratings were significantly down on previous Olympic opening ceremonies and the first to fail to garner an average metro audience above 2m.

Seven’s coverage of the 2008 Beijing Olympics opening rated 2.824m; while its 2004 Athens Olympics ceremony rated 483,000 for its 3.30am-7.30am broadcast and 2.304m on its afternoon rebroadcast. Read more »

Qantas: To all those who believe anything is possible

qantas olympicsQantas has released the Olympic-themed version of its new ad campaign.

The ad – the latest featuring its new You’re The Reason We Fly positioning – features Australian competitors in lonely early morning practice. Read more »

Down Under gets the Telstra treatment for Olympics ad

telstra down underTelstra has launched its Olympics advertising campaign based around Australia’s unofficial national anthem Down Under.

The ad, created by DDB Sydney, features Men At Work’s Colin Hay and a cast of thousands.

The 60-second commercial breaks in time for the Olympics tomorrow morning, and follows a series of 15-second teaser spots that kicked off on Monday of this week.

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Cathy Freeman stars in Coles Olympics ad

In a dramatic departure from the style of its recent advertising sing-alongs, supermarket giant Coles has released a new emotive brand ad in time for the Olympics, starring sporting hero and brand ambassador Cathy Freeman, Mumbrella can reveal.

The commercial, titled the Cathy Spirit ad, sees a young girl race across an open field, with the voice of commentator Bruce McAvaney from Freeman’s famous victory at the Sydney 2000 Olympics in the background.

The ad is set to break tomorrow morning around the opening ceremony, on both Nine and Nine’s digital Gem.

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Use of the word ‘vagina’ is fine on national TV, rules ad watchdog

Use of the word ‘vagina’ is acceptable for Australian audiences, the ad watchdog has ruled.

An ad for Johnson & Johnson’s Carefree brand, which appeared on free to air, pay TV and online, prompted more than 100 complaints to the Advertising Standards Bureau.

The ad features a naked women who discusses vaginal discharge.

One complaint read: “I don‟t believe that the word vagina should be used so freely in any commercial of that nature where young children could be listening. And secondly as a male I find it highly disgusting that they mention any fact at all about the discharge between periods on national television.” Read more »

ScreenWest teams up with crowd-funding site Pozible

Crowd-funding site Pozible and Western Australia’s screen agency ScreenWest have partnered together for a new fund-matching initiative.

In what is believed to be a world first for a government film body teaming with a crowd-funding site, the idea sees ScreenWest offer a three-to-one incentive for projects on Pozible. Read more »

Unbranded version of Telstra’s Down Under ad used to rally Australia’s Olympians

Telstra’s Olympics ad featuring Men At Work’s Colin Hay singing famous anthem Down Under has been used in a special screening to rally Australia’s Olympic team.

An unbranded version of the ad was played to the whole Olympic team just after Australia’s flag bearer was announced. Read more »

Gumtree guns for market lead in classified car ads

Gumtree has launched a 15-second TV ad to position the brand as a leader free classified car ads.

The ad, which goes to air on Sunday, was developed and produced by content agency Storyhead, and directed by Geoff Young.

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Coopers ad comes to life after dark

A new billboard execution for a beer brand has been created to be only visible at night.

The ad for Coopers Dark Ale comes to life in the evening with comic book style artwork and carries the tagline “Life after dark”.

Designed and executed by KWP! Advertising Adelaide, the ad by day is just a white billboard with an image of the Dark Ale bottle.

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Ten’s ad share falls to 25.3% while Seven tops 40%

Ten’s share of the free TV advertising market fell from 27% to 25.3%, in the first half of the year, new data published by Free TV Australia indicates.

Meanwhile, Seven’s share rose from 38.1% to 40% and Nine fell from 34.9% to 34.5% according to the KPMG-collated numbers.

Total ad revenue to the three networks in the first half of 2012 amounted to $1.817bn, down slightly from $1.837bn in the same period of 2011. Read more »

Fairfax’s Sun-Herald loses 100,000 sales while video streams and page impressions fall

sun herald relaunch cover

Relaunched Sun-Herald: Down 23%

Fairfax Media’s Sydney Sunday tabloid the Sun-Herald lost a quarter of its print sales last month, figures released by the company today reveal.

The latest set of numbers from the company also raise questions about whether the company’s web growth has stalled, with video streams falling, mobile browsers standing still and monthly page impressions down on May. The only month-on-month growth came from apps, albeit from a relatively low base.

According to unaudited numbers for June, the Sun-Herald’s sales dropped by almost 100,000 compared to the same month a year before. The 23% fall from 432,617 to 335,174 is believed to be the biggest year-on-year drop in the history of Australian newspapers. Read more »

Aussie tsunami sharksploitation film off to Venice Film Festival

Only one Australian feature film has so far made it into official selection for the 69th Venice International Film Festival.

Disaster-shark film Bait 3D, directed by Kimble Rendall, will screen out of competition at the prestigious film festival, it was announced overnight.

The film sees a group of shoppers trapped in an underground supermarket after a tsunami strikes the coast which has sent a school of sharks into the building. Read more »

Media mogul Harold Mitchell on managing client conflict: ‘If I had just one of everything, I’d go broke’

Mitchell: "I never wanted anyone to relax, because we're in the service industry"

In the next in our series of the best of the Mumbrella360 conference, Aegis boss Harold Mitchell, Google’s Nick Leeder, Enero’s Matthew Melhuish and AANA’s Inese Kingsmill talk about their approaches to managing conflict at Question Time with Mumbrella editor Tim Burrowes.

“When I started my business, I realised that if I had one of everything, I’d go broke,” Mitchell begins. Read more »

New doco to ask ‘why can’t Australia’s film industry be self-sufficient’

A new documentary is set to ask why the Australian film industry can’t operate independently.

Jason Kent, film-maker and founder of new production company Pure Independent Pictures told Encore: “We want to ask, can Australia build a self-sufficient commercial film industry? There are plenty of obvious reasons why we can’t; we’re a small market, competition from Hollywood, there aren’t enough investors. There are a million ideas, but we want to address those one by one and disperse some of the myth.”

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BBH to host Melbourne masterclass

Top ad agency Bartle Bogle Hegarty is hosting an advertising masterclass in Melbourne later this month.

Titled ‘Turning intelligence into magic’, the event is part of the Communications Council Circus program.

The event will be run by BBH’s group strategy director Nick Kendall and global engagement planning director Kevin Brown, who was due to speak at Circus in March, but pulled out for personal reasons. Read more »

MasterChef All Stars wins Thursday

Ten’s new series MasterChef Australia All Stars won Thursday night on its debut episode.

The network wasted no time between the final episode of series four on Wednesday night, and the launch of the new three-week series.

The short-run format, which ran from 7pm to 8pm last night, sees the return of four contestants from each of the previous seasons compete in teams.

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Niche Radio Network goes live nationally

A nationwide narrowcast radio network with ambitions to be the largest independent multi-programmed network in Australia began broadcasting last night.

The Niche Radio Network began broadcasting test programs of its Vietnamese show to 31 stations last night. Read more »

 
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