Henry & Aaron create branded short film for Rottofest

Comedic duo Henry Inglis and Aaron McCann have produced a branded entertainment piece promoting West Australian comedy, music and arts festival Rottofest.

The Perth-based pair behind February’s It’s A Snap! viral for Perth’s Central Institute of Technology produced the eight and half minute online video from this year’s festival, held on Rottnest Island. Read more »

News Limited revenues fall 11%

Media giant News Limited has posted a $476.7m loss for the financial year.

Revenue at the publisher of The Australian, Herald Sun and Daily Telegraph fell by 11% – down from $2.9bn to $2.6bn for the financial year ending June 30, according to accounts filed with the Australian Securities & Investments Commission.

Staff numbers are also down, from 9,849 for the 2011 financial year to 9,543 this year – a drop of about 3% Read more »

Three Aussies – Paul and Ben China and Natasha Pincus – make Hollywood list of top unmade scripts

Two Australian-based brothers have had their script acknowledged on Hollywood’s Blacklist, an annual list of the top scripts circulating Hollywood.

The film, Sweet Virginia, written by twins Paul and Ben China, received 26 mentions on the list.

The Black List is compiled by film executive Franklin Leonard and made up of suggestions from over 290 film executives putting forward their top 10 films. Any film that received more than six mentions was included on the list. Read more »

ZO launches standardised Facebook reporting

Zenith Optimedia has launched a monthly report aiming to standardise Facebook metrics.

The report is pulled from a new platform built by the media agency globally in partnership with Facebook, and uses the social network’s own API. Zenith Optimedia is the only media agency to currently have access to Facebook’s API.

The repost classifies over 400 Australian Facebook pages, dividing them into 18 sectors. Read more »

The Great Gatsby screenwriter to adapt Joan of Arc story for TV

Australian script writer Craig Pearce will develop a new drama series for the UK’s FremantleMedia and Pukeko Pictures about the legend of Joan of Arc.

Pearce co-wrote original stories Moulin Rouge and Australia with writing partner Baz Luhrmann, and adapted both Baz Luhrmann’s Romeo & Juliet and the forthcoming The Great Gatsby. Read more »

The Guardian’s Oz edition to be led by deputy editor Kath Viner

guardian logoThe deputy editor of The Guardian is to set up the popular left-wing British newspaper in Australia.

Kath Viner has been named in a report by London’s Evening Standard as leading the roll out, which was speculated last month.

The Guardian Australia is to be backed by Graeme Wood, who was behind the launch of non-profit news site The Global Mail – which is set to lay off staff in its Sydney office due to cost overruns, according to Crikey.

Read more »

Boffswana founder Robert Stock leaves to start content company Mohobo

Robert Stock starts Mohobo

The founder of Australian creative technology company Boffswanna has left to start a new business.

Robert Stock will be the principal at Mohobo, a new content company that will offer film as well as interactive and experiential work.

Mohobo carries the slogan ‘Compelling content for brands’.

Stock owned digital agency Sputnik before starting Boffswana in 2008 under the Omnilab umbrella. Read more »

ASTRA appoints Andrew Maiden as CEO as Petra Buchanan steps down

Andrew Maiden

Petra Buchanan is stepping down from the top job at the Australian Subscription Television and Radio Associate after three years as CEO.

She is being replaced by Andrew Maiden, who joins after a short period as a consultant.

Before February this year, he spent twelve years at Telstra in public policy and communications roles. Latterly he was executive director, corporate affairs.

Maiden said in a press release: Read more »

Sean Cummins: Adelaide hasn’t seen a new agency of our stature for 20 years; we’d launch in New York before Sydney

CumminsRoss’s new Adelaide office

Ad agency CumminsRoss is aiming to triple in size in South Australia over the next 12 months, with outspoken boss Sean Cummins saying “Adelaide hasn’t seen a new agency of our stature for 20 years.”

CumminsRoss opened in Adelaide in February 2012, and its CEO reckons by this time next year the agency will have grown to 30 people – triple its current size.

The agency has just moved into new premises, from Pirie Street to a 8,000 square feet office on Angas Street, which has room for 60 people.

“We have made a significant investment in people and premises. And hope to number 30 people by end of 2013. CumminsRoss SA is here to stay,” he said. Read more »

McDonald’s receives warning from media watchdog for ‘send to friends’ spamming

McDonald’s Happy Meal website

McDonald’s has received a formal warning from Australia’s media watchdog for spamming young customers through its Happy Meal website.

Emails sent using the ‘send to friends’ facility – which promoted games and other features – on HappyMeal.com.au could be sent to friends of users without ensuring the friends’ consent, the Australian Communications and Media Authority ruled.

The messages did not have an unsubscribe facility, as required by the Spam Act, ACMA added. Read more »

Aegis Media promotes Matthew Crook to chief digital officer

Matthew Crook

Media buying group Aegis has moved Matthew Crook into a new role – chief digital officer for Australia and New Zealand.

Crook rises from ANZ MD of digital media for Aegis Media, and continues in his role of national MD of digital agency emitch.

Luke Littlefield, CEO of Aegis Media Australia and New Zealand, said: Read more »

TAC invites Victorians to send personalised ‘get home safe’ ads to loved ones over Christmas

Victorians will be able to send personalised ‘get home safely’ ads to friends and family while they are driving over the Christmas period, in a new campaign by the Transport Accident Commission.

Using peer-to-peer communications, out-of-home and radio, a personal safety message will be displayed so that the intended recipient hears or sees it as they are driving home.

For a three-week period ending in January, the general public will be able to write their own outdoor ads, and record their own radio ads, after submitting their message at the Homesafely website. They can choose when and where the ad runs. Read more »

Carly Rae Jepsen’s ‘Call Me Maybe’ was Australia’s most streamed music video this year

Carly Rae Jepsen’s Call Me Maybe

Carly Rae Jepsen and One Direction have had the two most streamed music videos in Australia this year, according to MCM Media, which operates Australia’s biggest online video network.

Guy Sebastian was the only Australian in a top ten list – for Battle Scars featuring Lupe Fiasco.

Psy’s Gangnam Style video broke YouTube records, but it is not part of the VEVO network on YouTube, so doesn’t feature in the list.

The top ten streamed music videos in Australia, from January to November: Read more »

Rise of the Guardians debut can’t stop Bond at box office

Bond film Skyfall is on top of the Australian box office for the fourth consecutive weekend – despite the opening of animated film Rise of the Guardians.

The Paramount holiday-season film opened across 520 screens to make $2.5010m for a screen average of $4,827, but it wasn’t enough to topple Bond.

Skyfall went out across 569 screens for a screen average of $5,611 to take $3.192m for Sony Pictures. Read more »

The most complained about ads of 2012

In this roundup from the Encore and Mumbrella Annual, we take a look at the seven most complained about ads from the last 12 months.

1. Johnson & Johnson ‘Vagina’

No blue liquid and ludicrous euphemisms in this tampon ad. Just the word vagina. Oh, and discharge. One complaint to the Ad Standards Board read: “I find it highly disgusting that they mention any fact at all about the discharge between periods on national television.” The only ad to dare to use the V word in recent history was the only one this year to beat 100 complaints to the ad watchdog. Sense prevailed and the complaints were dismissed. Read more »

Hopscotch Films releases first look at Drift

First look: Drift

Film distributor Hopscotch Films has released its first look at new Australian film Drift.

Drift follows two surfing brothers, Jimmy and Andy Kelly in Margaret River, WA in the 1970s as they try to turn their hobby into a profession, creating a backyard surf gear business, with the help of photographer and film-maker JB. However, the new venture is at risk when Jimmy gets involved in a local bike gang. Read more »

Mark Stevens quits Herald Sun after 14 years to join Seven News

Mark Stevens is joining Seven as chief football reporter.

The journalist calls time on 14 years as an AFL reporter at the Herald Sun to join the TV network, which yesterday announced the signing of Giaan Rooney as a weather presenter. Read more »

Peters calls advertising review, Mojo not invited

Peters: sold by Nestlé in June

Peters Ice Cream is holding a review of its advertising agencies, Mumbrella understands.

The review is expected to see struggling agency brand Publicis Mojo Melbourne move off the business, a source close to the client confirmed.

The news comes six months after Nestlé Australia sold Peters to an Australian private equity firm. Read more »

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