Woolworths hires former Gillard advisor as supermarkets head of comms

RussellSupermarket chain Woolworths has appointed Russell Mahoney, a former head of communications to former Prime Minister Julia Gillard, to head communications for its retail supermarket division.

Mahoney is currently senior vice president of strategic communications at communications consultancy FTI Consulting which he joined in March.

He was previously head of communications and a senior adviser to Julia Gillard between May 2009 and May 2012. Read more »

Southern Cross Austereo: We didn’t expect Kyle & Jackie O announcement to hit share price

Southern Cross Austereo has defended its decision not to inform shareholders of the end of the Kyle & Jackie O Show via the ASX.

ASX SXL | Source: Google Finance

ASX SXL | Source: Google Finance

After the announcement that Kyle Sandilands and Jackie Henderson were leaving SCA’s Today network, the company’s share price went into one of its biggest two day slides in its history. More than $100m was wiped off SCA’s market capitalisation.

The Kyle & Jackie O show, which airs on Sydney’s 2Day FM, is the top rating FM show in the city. Sydney is Australia’s biggest radio market with annual advertising revenues of $210m.

When a listed company such as SCA is aware of information that could affect its share price, ASX rules state that it should first announce that information to the market. But the Kyle & Jackie O announcement was made on the show and on the station website.

As a result, the ASX has written to SCA asking for an explanation. In a letter to the ASX released today, SCA blamed media coverage for the price crash.

It said: Read more »

Studio 10 sinks to zero viewers in Perth

studio 10 logoThe first day of Ten’s new morning show Studio 10 delivered the network a zero rating in Perth for the final 15 minutes, an analysis of the overnight ratings has revealed.

According to the preliminary overnight metro ratings from OzTAM, Ten’s average rating between 10.45am and 11am in Perth yesterday was zero.

Yesterday’s new lineup began with Ten Eyewitness News Early at 5.30am, Wake Up at 6.30am, Studio 10 at 8.30am and Ten Eyewitness News Morning from 11am to noon.

As Mumbrella reported earlier, Wake Up averaged just below 47,000 across its two hours. Although it averaged a slightly smaller first day audience than Breakfast, Wake Up avoided repeating the unhappy first day of its predecessor  which saw its ratings drop to zero in Melbourne during one 15 minute segment.

The lowest Wake Up dipped to was 1,000 viewers in Perth at 7am. Wake Up’s low points in Sydney, Melbourne, Brisbane and Adelaide all came at 6.30am when audiences were 4,000, 8,000, 4,000 and 3,000 respectively.

The highest Wake Up reached in any market was Brisbane when 19,000 were watching between 7.15 am and 7.30am. It didn’t get above 12,000 in Sydney.

While audiences for Studio 10 – presented by Sarah Harris, Jessica Rowe, Joe Hildebrand and Ita Buttrose – rose as high as 37,000 in Melbourne between 9.45am and 10.15am, it fared less well in Perth. From 10.15am to 10.45am the audience faded to 3,000 before the final 15 minutes of the show saw the dreaded zero rating. Studio 10 is split into two shows – Studio 10 and lifestyle show Studio 10 You from 10.30.

Read more »

Redundancies made at BlueArc

BluearcDigital agency BlueArc has made more than 10 redundancies as the company seeks to restructure some of its operations.

Mumbrella understands that staff were told of the redundancies late last week.

A spokeswoman for BlueArc confirmed the departure had occurred recently but declined to comment the exact number or on the type of roles being made redundant.

“I can confirm that there were redundancies last week,” said the BlueArc spokeswoman.  Read more »

Foxtel unveil new ‘makes you think’ brand position with star-studded ad

Foxtel has unveiled a new campaign promoting its documentary, lifestyle and news channels, continuing the brand’s positioning as “channels for the curious mind” and introducing the “makes you think” tagline.

The “Makes you think” campaign, created by Clemenger BBDO Sydney, features Australian and international talent, including Kevin McCloud, Brian Cox, Sir Tony Robinson, Donna Hay, Bear Grylls, Matt Moran, and David Speers, representing their channels and reflecting on the idea of the more we learn and discover and know, “the more we realise there’s so much that we don’t know”.

Foxtel’s executive director of sales & marketing, Ed Smith, said: “This campaign is inspired by the idea that the more we learn, the more we realise how much we don’t know.”

Read more »

Blogger launches cooking magazine for busy parents

001_OneHandedCooks1_HiResFood blogger Allie Gaunt is to launch a new food magazine aimed at parents who don’t have enough time on their hands.

The blogger who created the blog One Handed Cooks, says the new magazine will have the same title as the website and will feature a variety of nutritious and family-friendly recipes.

“The blog started as a hobby and just grew from there,” said Gaunt. “We thought a magazine would be a very accessible way of getting our content out to parents.” Read more »

Mindshare’s Paddy Douneen moves to marketing role at myPlates

Paddy Douneen

Paddy Douneen

Media veteran Paddy Douneen has joined personalised number plates company myPlates as the company’s new manager of marketing strategy and planning, Mumbrella can reveal.

As well as senior sales roles at Fairfax Media, Douneen has worked for a string of media agencies including Mediacom, Ikon, ZenithOptimedia and most recently Douneen was client leader at media agency Mindshare.

He has previously also run his own communications consultancy Fluidity and also before that headed up BMF’s aborted attempts to move into the media buying space between 2009 and 2011.  Read more »

Sportsbet creates comedy videos for Melbourne Cup

Sportsbet.com.au has created a series of comedy videos themed around the Melbourne Cup.

How not to get into the Birdcage:

The videos include one featuring YouTube comedians Max Price, Elliot Loney and Troy Kinne trying to get into the Birdcage.

Sportsbet PR manager Shaun Anderson told Mumbrella: “Together we tried to capture the various excuses we’ve all used when attempting to sneak into the Birdcage. TV and internet is producing a new landscape where innovators can succeed in both content and distribution, and we view collaboration with YouTube’s stars as a great way to engage this space.

“It’s short and sharp and it really represents our values of being fun.”

Read more »

Thor thunders to the top of the Aussie box office

Thor 2The Disney-distributed Marvel film Thor: The Dark World has topped the Aussie box office taking a whopping $7.2m across 609 screens, according to figures from the Motion Picture Distributor’s Association of Australia.

It was the opening weekend for the film, the second instalment in the Thor franchise, starring Australian actor Chris Hemsworth. By comparison, Marvel’s The Avengers, which features the character of Thor, made $13.3m on its local opening weekend back in April 2012.

The film unseated Captain Phillips which was in first place last weekend. This weekend it made $1.5m across 338 screens. In third place was Gravity which continues to perform at the local box office. This weekend it made $1.1m across 440 screens. It has now taken a total of  $16.8m.

On the Australian front, Tim Winton’s The Turning remains in the box office top 20 after taking $34,489 across 21 screens this weekend while Mystery Road made $37,771 across 21 screens.

THE BOX OFFICE TOP 20 Read more »

Wake Up debuts with 52,000 with just 29,000 watching first half hour

Ten’s new morning show Wake Up rated just 52,000 metro viewers on its first day, according to preliminary overnight numbers from OzTAM.

The number is only fractionally more than its ill-fated predecessor Breakfast which averaged 49,000 on its first day. Read more »

Morning Update: Nov 5 – “We’ll really miss you Mrs. K”; Publicis-Omnicom merger unopposed; YouTube pulls off ‘watchable’ Awards Show

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Huffington Post: ‘The Simpsons’ Pays Tribute to Marcia Wallace With Final Chalkboard Message

“”The Simpsons” had a very sweet tribute to actress Marcia Wallace during its opening credits. The classic chalkboard sequence had Bart Simpsons writing one sentence — and it wasn’t repeated. “We’ll really miss you Mrs. K,” he’d written. Wallace was the voice behind Bart’s teacher, Edna Krabappel.”

Read more »

Announcing the Mumbrella Content Marketing Academy

Content Marketing Academy logoMumbrella is to launch a six week course in content marketing in one of the first offerings of its kind in Australia.

Developed and presented by King Content, the Mumbrella Content Marketing Academy will cover every step of developing, implementing, distributing and measuring the success of a content marketing strategy.

The course will run for the first time at Mumbrella House in Sydney on six Wednesday nights from November 13. Just 22 places are available on the first course, on a first come, first served basis, with the full course priced at $799 plus GST or individual weeks at $149.

Over the last three years King Content has worked with several large Australian brands to help them develop a content marketing  strategy which goes beyond simply creating copy.

The first week of the course covers the basics of content marketing along with case studies in successful brands and how to build it into existing marketing strategies.

The second week of the course covers developing the strategy and setting objectives. The third week covers how to build a content calendar, while the fourth week covers how to amplify the content.

The fifth week of the course covers how to tie content marketing in with social media efforts. The final week covers how to measure what a content marketing strategy is delivering and how to prove a return on investment.

Further information, including how to book, is available via this link.

Southern Cross Austereo shares lose $130m after Kyle Sandilands departure

Shares in Southern Cross Austereo continued to fall today as stocks the company went through one of the biggest two day trading drops on the ASX in its history.

ASX SXL | Source: Google Finance

ASX SXL | Source: Google Finance

Friday’s falls based on the loss of the Kyle & Jackie O breakfast show were followed today by reaction to the weekend’s news that Kyle Sandilands and Jackie Henderson are in talks with rival company ARN along with today’s poor ratings results which saw DMG’s Nova and smoothfm make ground at the expense of SCA’s Today Network and Triple M. Read more »

Adam Ferrier and Sean Cummins to present their agency vision at SAGE

Adam Ferrier




Adland’s biggest showman and media’s best known strategist will publicly share their vision for their new partnership for the first time at this month’s SAGE event.

Sean Cummins and Adam Ferrier will appear at the SAGE – Secrets of Agency Excellence – event in Melbourne on Nov ember 20 and in Sydney on November 21.

The duo will present their vision for the future of agencies and explain why they are putting media and creative back together in a single offering two decades after the two disciplines split.

Ferrier took the role of chief strategy officer and partner in full-service creative and media agency CumminsRoss after exiting Naked Communications, which he co-founded in Australia, in early October.

He and Cummins will be interviewed about their plans for the agency by Camille Alarcon, publisher of Mumbrella’s sister marketing intelligence tool The Source.

SAGE logo Read more »

Big W launches Eric Stonestreet Christmas campaign

Retailer Big W has launched its Christmas campaign in a new commercial created by Saatchi & Saatchi and featuring Modern Family’s Eric Stonestreet.

Read more »

RACQ there to rescue Queenslanders in need says new campaign

RACQ has unveiled its latest campaign which aims to highlight what the organisation offers Queenslanders through song.

The campaign, created by SapientNitro, tells the RACQ story via a reworking of the 1965 Fontella Bass song, ‘Rescue Me’, set against scenes that highlight RACQ’s services.

Stephen Forth, managing director at SapientNitro said: “The raw emotion of the song allowed the creative teams, working with the director, to deliver strong visual scenarios based on what the brand does day in, day out – that is, rescue people.”

Read more »

McCann Melbourne named London International Awards’ Agency of the Year

London International AwardsMcCann Melbourne’s ‘Dumb Ways to Die’ campaign for Metro Trains has scooped up three London International Awards with the agency also named the LIA Agency of the Year.

The successful campaign picked up Grands LIAs in Digital, Non-traditional and Integration as well as 15 Gold, seven Silver and one bronze LIA for the work. It had been shortlisted 29 times.

Digital jury president Nick Law said: “Hardly any surprise that “Dumb Ways To Die” has got best in show, it’s a hard thing to argue against. It transcended our industry. It got out there, as both a charming narrative, but also a game, which is a very different thing. The ability to write a script, record a song, animate a video is very different to designing good game play and yet they did both at this level that transcended the industry. That’s’ a very are thing to do, it’s like being hit by lighting.”
Read more »

Bauer Media Group set to merge Cleo and Dolly teams



tiffany dunk


Bauer Media Group has told staff it plans to merge the teams on magazines Cleo and Dolly in a move which signals that the titles’ editors Sharri Markson and Tiffany Dunk will be asked to fight for a single editor-in-chief position.

The company is currently reviewing the two products and is discussing with staff a proposal to bring the teams behind Cleo and Dolly together into a “young women’s lifestyles” division.

Markson joined Bauer team at the end of last year and relaunched Cleo with less sexual content in April.

Dunk has been in her role for nearly four years. Read more »

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