The campaign celebrates the characteristics of summer, from hopping feet on hot pavements to bikinis, wet suits and cold ice cream, to the tune of Do Summer by Electric Dreams.
The campaign was created by DDB Sydney. Read more »
Brian Rosen, the President of The Screen Producers Association of Australia has accused the commercial networks of not showing an allegiance to Australian content, in his opening speech at the SPAA Conference.
Rosen said: “Two of our three commercial free to air television networks are foreign-owned. Why am I cynical about their allegiance to Australian content? Why do I feel that given half the chance they would do away with Australian content if the cost of acquiring it affected their bottom line.” Read more »
The pitch is understood to be focusing on how data can improve the company’s targeting, and involves a curious mixture of companies – ad agencies Oddfellows and Affinity, and media agencies Bohemia and Carat. Read more »
Aussie journalism student disciplined by US university after telling a source he did not have to be positive
An Australian journalism student on an exchange in the US has found himself in trouble for trying to write a profile of a hockey coach and telling one of his potential sources in an email that their comment “does not have to be positive”.
Alex Myers was threatened with suspension by the State University of New York College at Oswego after also telling the source that he worked at SUNY Oswego’s office of public affairs when he in fact interned there.
Myers is a fourth year sports journalism student at Charles Sturt.
He faces disciplinary action and was told he was suspended – although this was later withdrawn – over his email. Read more »
Cricket Australia has launched a new campaign to mark the beginning of the KFC T20 Big Bash League.
The campaign, created by GPY&R Melbourne, aims to be inclusive, targeting women and families with an ad that positions the new league as as much entertainment as sport.
Julian Dunne, senior marketing manager at Cricket Australia said: “The Big Bash League brought cricket to a whole new audience last season. Around 50% of attendees were coming to their first T20 game and over 40 per cent of viewers were female. This year’s campaign continues to target new audiences.” Read more »
Focusing on the brand’s ‘Best Price’ service, the campaign will run across the Ten Network with a 30-second and 15-second spot.
Created in house and produced by Luscious International, the 30 second spot sees a wife seek the help of Car Advice while the husband pretends to know what he’s doing. Read more »
Fairfax Media Limited has sold its specialist US agriculture media businesses to Penton Media for almost $80m.
Fairfax’s Rural Press (USA) Ltd sold Farm Progress and Miller Publishing Company for AU$76m, or US$79.9m.
Farm Progress operates various agricultural assets as well as leading agricultural trade shows. Read more »
Brand heavyweights to close Festival of Branded Entertainment as Phil Lloyd announced as awards host
Among those on the panel is Jason Burrows, founder of production house Jungleboys, which is currently one of Australia’s most prolific in the advertising space and has recently cranked up its TV output.
Yesterday, Jungleboys’ Aldi ad made for BMF was named Mumbrella’s ad of the month. Jungleboys is also behind ABC1’s A Moody Christmas which is currently screening. The company has also won Screen Australia funding to build up its longform content.
Also on the panel is Helen Lecopoulos, national media and sponsorship manager for McDonald’s. The brand is amongst Australasia’s most active commissioners of branded entertainment, with work spanning documentary, gameshow, animation, music and reality TV. Lecopoulos is one of the most senior marketers in the country, having previously run media investment for P&G and Telstra.
Julie Duff, creative director at Starcom MediaVest’s branded content arm Liquid Thread will also join the panellists. In addition to working with Starcom clients, Duff recently created a short film for Qualia through her independent production company Plum Duff.
Representing the media owner perspective is Michael Branagh, director of Powered By Nine, the Nine Entertainment Co division responsible for the creative integration of brands into shows such as The Block, Celebrity Apprentice and The Voice. Branagh was formerly at CumminsNitro as managing director. Powered by Nine was named media brand of the year at the Mumbrella Awards. Read more »
Perth radio presenter Keegan Bakker will join Melbourne’s FoxFM in the afternoon slot, replacing Tim Lee who gave his notice earlier in the year.
Keegan comes across from the Today Network sister station 92.9 where he presented mornings 9-12.30pm. The move sees Ross ‘Hot Ross’ Wallman, former breakfast producer on Lisa, Paul and Baz filling Keegan’s spot. Read more »
Seven’s Australian drama Winners & Losers had another strong performance on Tuesday night, winning its timeslot and and rating 1.224m viewers across the five city metro markets.
The female-focused drama, which aired at 8.30pm was second overall across the three key advertising demographics of 16-39, 18-49 and 25-54, according to preliminary ratings from OzTAM. It was helped by inheriting a strong audience from The X Factor which rated 1.498m making it easily the top show of the evening. Read more »
The “DSLR gear – no idea” campaign focuses on owners of digital single lens reflex cameras who are baffled by them. it aims to persuade them that if they only use auto mode then they might as well buy its automatic NEX camera.
The campaign has been created by Havas Worldwide and produced by Photoplay Films. Read more »
Brien, who was instrumental in the merger of McCann Australia and Smart a year ago, is to leave after less than three years as chairman and chief executive.
Though the former media agency executive has taken flack for the network losing big global accounts such as Exxon Mobil, Nescafe and Lufthansa, he was regarded as a progressive force behind the reinvention of the world’s largest agency network, and played a key role in Australia.
McCann Worldgroup Australia boss Ben Lilley told Mumbrella in a statement: “We remain focused on the work we need to do to continue to grow McCann in this market.” Read more »
The ad features tweets from Aussies sorry to see the brand go, before moving on to tweets celebrating its survival. Read more »
Bruno Bouchet, who resigned from his producer role on the Kyle & Jackie O show after making a series of ill-advised jokes on Twitter about a US massacre, has reemerged in a marketing role.
Bouchet is now the sales and marketing manager for watch brand Casio Timepiece.
He revealed the new role in a Media Week podcast. He said: “It’s something very fancy – sales and marketing manager for Casio Timepiece – those G-Shock watches. It’s what I do and I love it.” Read more »
The ad, created by BMF Sydney, recognises that babies fill their nappies at the worst possible moment – with the tag line “luckily Mamia nappies are ready even when you’re not”. Read more »
In one execution, a family is opening presents. The father in the family gets a photograph from Uncle Fertie from Scotland, as well as a computer tablet – which he has received as part of Vodafone’s bundled Christmas offer.
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race. Read more »
Big Brother contestant Stacey Wren, an account manager at Frost Design, has said that every time she was summoned to the diary room to talk to Big Brother, she was going to be told the show was being cancelled, because the contestants were too boring.
The 24 year-old told Mumbrella: “I thought that I was the most boring person in the whole world. Even with 24 hours of footage edited into half an hour, I thought it would be hard to make what we were doing watchable.”
“Five hours of talking shit on the couch every day can’t make for great viewing. I was always thinking, let’s get off the couch and make people want to watch us by actually doing something,” she said.
“Every time I was called into diary room I thought, we’re going to get axed.” Read more »