The six week course – run by Mumbrella’s training partner Digital Chameleon – is designed as a catch up on the basics of digital marketing. It takes place on Monday evenings at Mumbrella House in Chippendale.
The six week course covers:
- Digital display advertising
- Mobile marketing
- Social media
- Search advertising
- Big data
- Content marketing
- The full six week course is $799, with individual weeks priced at $149. Further details are available via this link.
- For those outside of Sydney or unable to attend, an online only version of the course is available at a discounted price of $499 via this link.
Sunday’s NRL Grand Final featuring Sydney teams Manly Sea Eagles and Sydney Roosters rated a metro audience 2.179m last night – down on last year, but up on last time there was an all-Sydney final, according to preliminary overnight metro ratings from OzTAM.
Last year’s Grand Final – between Melbourne Storm and Canterbury Bulldogs – rated 2.401m.
The ratings are the biggest all-Sydney clash since 2003’s Sydney Roosters vs Penrith Panthers match, Nine said. The network said that with regional figures, the audience for yesterday’s game rose to an average of 3.315m.
The audience included 1.049m watching in Sydney. The OzTAM ratings do not take in account out of home viewing such as those watching in pubs.
Just $400,000 separates the Sydney and Melbourne radio markets after the first three quarters of the financial year.
According to figures released by Commercial Radio Australia this afternoon, Sydney’s radio revenues until the end of September stood at $54.841m while Melbourne is on $54.438m.
Thanks in part to big government spending, then big election spending, Sydney has seen growth for the year to date of 3.8 per cent while Melbourne has grown by 8.9 per cent. Read more »
Speaking at a session on viral video, Mescall said: “The difference between advertising and entertainment is ‘would I pay money to actually watch this, would I pay money to own it?’
“Just put the bullshit filter on, like seriously ‘would I pay for this?’, and work to that.”
ABC managing director Mark Scott has labelled The Chaser’s depiction of The Australian’s Chris Kenny as tasteless and undergraduate, but said that under editorial guidelines its broadcast was justified as public figures such as Kenny faced different standards.
During an episode of The Chaser’s The Hamster Decides the show broadcast an obviously manipulated image of Kenny and a dog.
In his first interview since the Federal election, Scott told listeners to Melbourne’s ABC 774: “I thought it was pretty full on and tasteless and undergraduate. Personally I didn’t like it much.”
However, he defended the skit saying it was an “attempt at satire and people will draw their own conclusions as to whether it was funny and as to whether it was appropriate.” Read more »
The Guardian has beefed up its Australian commercial team with a series of big hires.
The appointments include Duncan Arthur as commercial director after three years at the helm of online publisher Say Media’s Australian operation.
Arthur will oversee all commercial revenue activity in Australia, including brand partnerships. He will work alongside the Guardian’s local external sales house Inception Digital. Read more »
The branded entertainment piece is a two-and-a-half minute piece of film showing the backstory to the latest ad. It fleshes out details of the romance between safe driver Rhonda and her Balinese boyfriend Ketut, along with the mean girl characters at the school reunion and Rhonda’s predatory new beau Trent Toogood.
According to today’s announcement, Oliver will be used to promote fresh food messages by the brand. Rival supermarket Coles has a similar strategy using Curtis Stone.
In a video message to launch his involvement, Oliver said: “I’m going to be working across the whole the business, front and back end… whether it’s on magazines, on websites, on receipte cards, on adverts.”
News programs on Seven, Nine and ABC 1 topped the ratings last night, followed by A Current Affair, Today Tonight and Home and Away, preliminary overnight metro ratings from OzTam show.
However in people 25-54, Big Brother was the top program, and with 732,000 viewers it was seventh for the night overall.
Seven’s new episode of US sitcom How I Met Your Mother was second in the same demographic and had 636,000 total viewers, ranking it eighth for the night in all people. Read more »
Mumbella360 has been shortlisted for the third time running as conference of the year in the Australian Event Awards. Mumbrella360 also won the category last year.
Meanwhile Denise Jinks, event manager at Mumbrella’s parent company Focal Attractions, has been shortlisted for the title of event manager of the year.
The next Mumbrella360 takes place in June 2014. This year’s saw total attendance rise be nine per cent to 1,108.
The winners will be announced at a ceremony in Sydney in November. Read more »
The ad – made by BMF – sees the viewer walk through Ten’s Pyrmont headquarters, ordering The Bachelor host Osher Gunsberg to work late, stealing food from Matt Preston and Gary Mehigan’s plate and encountering Bondi vet Chris Brown in the lift.
This morning, Southern Cross Austereo announced that its Fox FM Melbourne breakfast duo of Matt Tilley and Jo Stanley would be stepping down “to embrace new opportunities”.
The duo were the number one FM commercial show for much of their time on air before being overtaken by Nova’s Dave Hughes and Kate Langbroek and by Triple M’s Hot Breakfast with Eddie McGuire. It has already been announced that the Hughesy & Kate Show is also coming to an end.
Meanwhile, in Sydney, The Daily Telegraph is reporting rumours that Kyle Sandilands could shift from his number one FM show on SCA’s 2Day FM to Nova. Nova categorically denies the rumour. According to The Tele, the move could push Nova’s current morning hosts Fitzy & Wippa – Ryan Fitzgerald and Michael Wipfli – back to the national drivetime slot.
Current Nova drive presenters Meshel Laurie, Tim Blackwell and Marty Sheargold would then move to fill the Nova Melbourne slot left by Hughesy & Kate, suggested The Tele. Read more »
The story of a group of young people in a zombie apocalypse using their mobiles to stay alive was launched in June this year with the first episode clocking up more than 400,000 views.
The Monkeys also won the grand prix at last year’s inaugural Branded Entertainment Awards.
The other big winner of the night was the Dumb Ways to Die campaign for Metro Trains by McCann Melbourne.
The awards were organised as part of the Festival of Branded Content & Entertainment.
The winners: Read more »
Morning Update: Oct 4 – How to do a tourism ad; Macca’s first digital officer; Twitter growing but unprofitable; Newspapers & audiences
This is Morning Update, our overnight wrap up of the international media and marketing news.
Buzzfeed: This is, honestly, the best state tourism ad ever created – Illinois shows how to do an original state tourism ad.
“When you work on ads for State Tourism, you are dealing with State Government. And, getting anything approved that is even remotely interesting is a battle.” Read more »
The Coffee Break Project, an initiative to raise money for not-for-profit organisation Group 61, has collaborated with made4media to produce a new promotional campaign.
The campaign aims to raise further awareness of Brisbane-based charity Group 61, which provides support to those living with mental illness through matching volunteers with people who have become isolated due to their illness.
Made4media communications consultant Molly Nicholas said: “Our vision for the ad was to show people who are directly involved in Group 61 and to wrap the ad around the charity and to show where the money is going. ”
Fox Sports has launched a new marketing campaign to promote the upcoming Hyundai A League season.
Shot at various locations across Australia, the campaign ‘A Time to Shine’, created by Disciple, showcases some of A League’s biggest stars.
Fox Sports CEO Patrick Delany said the campaign, which in the last few days has amassed more than 50,000 views on Youtube, was about showcasing the A League’s skilfulness and showmanship while also having some fun.
“We just really wanted to shake it up, and say these guys are really very skilful and when you go to the game they are showmen. But more than anything else you go to the game to have fun, we play sport to have fun, when we watch sport we have fun and at Fox Sports we’re representing the fans, let’s have fun,” Delany told Mumbrella.
Leo Burnett Melbourne’s new campaign for Seek Learning uses trivia and a variety of ‘fun-facts’ to promote the company’s self-educational courses.
‘The Learnings from Seek Learning’ campaign brings together a collection of ‘bite-sized’ facts to help promote the courses offered by Seek Learning.
Leo Burnett executive creative director Jason Williams said: “Learning is the DNA of the brand and this new platform positions the brand as a knowledge-centre, and highlights Seek Learning consultants as the go-to experts for people interesting in learning more.”
The announcement sees Kurt Burnette promoted to chief revenue officer while Pacific Magazines boss Nick Chan mores to the role of chief operating officer, replacing Rohan Lund who announced he was departing last month.
Seven CEO Tim Worner said: “Kurt has been enormously successful in creating a culture of innovation within our television sales teams and will now do this across our businesses, leading group sales, data and analytics, Yahoo!7 and our push into Hbb TV and video on demand.” Read more »