Government cuts PR and ACMA budgets but boosts online safety

The Federal Government has announced it plans to slash $43.3m from its public affairs and internal communications budget as part of its attempts to cut public spending.

Last night’s budget announced that the government would work to save money by “moving to more efficient practices for public affairs and internal communications within Australian Government agencies”, which will likely mean a hiring freeze for communications roles as the government seeks to cut 16,500 public servants over three years.

The budget papers do not specify how it would achieve these cuts beyond saying they “will contribute to streamlining the public sector and reducing staffing.”

The Government also announced cuts of $3.3m over four years to the media watchdog the Australian Communications and Media Authority (ACMA), while allocating $10m to online safety, including $2.4m to the controversial Office of Children’s e‑Safety Commissioner. Read more »

Masterchef no match for budget drama

Masterchef 2014Ten’s cooking show Masterchef could not match the ABC’s budget coverage or its reality counterparts as it sunk to its lowest ratings so far of the latest series, with 702,000 viewers.

ABC1’s live broadcast of Treasurer Joe Hockey’s budget speech got 946,000 against the Ten show at 7.30pm, while the 7.3o Budget Special which aired at 8pm got 967,000 viewers according to OzTam overnight metro ratings.

Nine’s The Voice dominated the timeslot, and the night. with 1.722m viewers up on the previous evening, while House Rules on Seven was sixth overall with 1.o29m. Nine’s The Voice-themed special, Joanna Lumley meets, which went form 9pm – 10pm got 992,00 viewers.

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ABC and SBS face cuts while budget sees Australia Network scrapped

Public broadcasters the ABC and SBS will face cuts of $43.5m to their revenue with the ABC also losing its 10-year contract for the Australia Network which is worth $223m, the government announced last night as part of the federal budget.

Minister for Communications Malcolm Turnbull said the cuts were a one per cent reduction in the base funding of the broadcasters and represented a “down-payment” on back office savings identified following the recent government efficiency review conducted by former Seven CFO Peter Lewis.

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Both public broadcasters have  signalled their disappointment with the cuts with the ABC’s managing director Mark Scott claiming the cuts would lead to redundancies and a reduction in services. Read more »

Morning Update: Mars rolls out Twix bites; Hunger-striking Al-Jazeera journalist near death; Oreo’s ‘Transformers’ deal

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Mars Rolls Out Twix Bites, a Candy Three Decades in the Making

“If you’ve been to the candy aisle of a grocery store at any point in the past couple of years, you’re probably aware that pretty much every name-brand candy bar—Snickers, Milky Way, Kit-Kat—now comes in a little chocolate-dipped, bite-sized (not fun-sized, mind you) form of condensed candy bar goodness.

One candy, however, didn’t get that same treatment: the lowly Twix.

Luckily, Mars is finally remedying that with the long-awaited debut of Twix Bites. And judging by the product’s new ad campaign from BBDO New York, Mars knows they missed the boat.”

Read more »

Triple M Adelaide switches breakfast and drive teams to boost ratings

Roo and Ditts

Roo and Ditts

Triple M Adelaide  is switching its struggling breakfast team with its drive show presenters as Southern Cross Austereo looks to revive the ratings for the flagging station.

Current drive team Mark Ricciuto and Chris Dittmar, known as Roo and Ditts, are switching to the breakfast shift alongside current one of the current Hot Breakfast trio John Blake, after the breakfast show pulled just six per cent of the audience in the last survey.

Breakfast presenters Dale Lewis and former Adelaide Crow Nick Gill are switching to the 3pm – 6pm slot vacated by the pair alongside Andrew Jarman, one of the station’s Dead Set Legends lineup on a Saturday morning, joining them. The Rush Hour show got 9.6 per cent in the last survey, behind Mix FM’s 12.1 per cent in the timeslot.

In the last survey the station was bottom of the commercial FM radio pile in the city with just 7.3 per cent share points.

The announcement:

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Allianz sticks with Ahhh moments theme for new ad

MercerBell has revealed the latest ad in the Allianz Insurance ‘Life’s full of Ahhh moments’ campaign.

The new commercial continues with the campaign’s popular theme of showing people in the midst of accidents and calling the insurer for help.

Read more »

Mumbrella live blog: Tuesday, May 13

Welcome to Mumbrella’s live blog, our rolling summary of everything you need to know in media and marketing. Refresh the page for the latest updates.

Top stories:

4:55pm – Fox has confirmed The Simpsons and Family Guy crossover will be happening next year, showing some scenes from the episode where the Griffins take a road trip to  Springfield. One standout moment seems to be a Packer – Gyngell style brawl between Homer and Peter Griffin.Good to see it’s getting around. More from IGN news here.

4:10pm – There’s an interesting piece on the Sydney Morning Herald website being syndicated from the New York Times about The Voice and whether musical shows have reached their peak. It looks at what’s being spruiked in the upfront season in New York as examples of what will be hot next on TV. See it here.

2:41pm – If you didn’t catch the Spotify hangout live on this site, you can read about it here and watch below:

2:23pm – There are some interesting discussions around music streaming in the live Google hangout taking place in the Mumbrella studio right now. Join the discussion by tweeting your questions for Spotify’s global creative director Richard Frankel and Australia MD Kate Vale using the hashtag #askspotify or post them in the comment thread.

12.20pm – In breaking news from the media agency world we’ve got the shortlist for Lion here. While over at Woolworths the retailer is moving to quash speculation that it is only pitching its media account for one year not the original three. Read that story here. 

12.01pm – Bauer Media is launching what it claims is an Australian first with a consumer loyalty app The Reader Rewards scheme. Read about it here. ABC Get Up11.48am – It’s Federal Budget day in Canberra and the ABC is widely expected to face cuts. True to form activist group Get Up! are already out and about urging people to support the public broadcaster and oppose any cuts.

11:36am – An interesting initiative coming from Bauer Media, which is launching a new app, Reader Rewards, allowing them to grab lots of lovely data on those elusive beasts, the casual purchaser.

11:01am – Menulog has created a new ad which draws on a parody of The Last Supper to promote its takeaway ordering service. See the full rationale here.

10:22am – TV ratings are in, and it was a pretty dismal return for Jack Bauer on 24: Live Another Day on Ten, which got just 400,000 viewers for its first episode, and 313,000 for the second. The full ratings story can be seen here. Read more »

Spotify Australia MD Kate Vale says Australian streaming market ‘absolutely not sustainable’





The global creative head of Spotify and the local managing director joined Mumbrella this afternoon to talk about marketing and creativity on music streaming sites, and the state of the Australian market.

Spotify, which launched in Australia in 2012 and claims over 24 million active users and 6 million subscribed users globally is one of a number of music streaming services to launch locally in recent years with international offerings including iTunes Radio and Pandora competing with local platforms such as iHeartRadio, Rdio and Mog.

“It’s absolutely not sustainable,” Vale said during the hangout when quizzed on the state of the streaming market in Australia.

“The Australian market is pretty attractive to launch this many players into the market given that we’re the 6th largest music market in the world we obviously spend more per capita than huge countries around the world. What we do see in most markets, it’s not sustainable and it does happen in a lot of markets where there are a many players initially. What generally happens is three or four players maximum will succeed.

“According to Nielsen at this point in time we’re around 70 per cent of the streaming market, so I’d like to think in a few years time we’ll be one of those survivors.”

Read more »

Woolworths rejects rumours of a one year contract on media pitch

woolworths logoOne of Australia’s biggest media spenders Woolworths has moved to quash industry rumours that the terms of its media pitch would be changed from a three year contract to a one year contract.

Speculation about the $240m media pitch had been growing after The Australian, last week, ran an article which claimed Woolworths would reappoint incumbent Carat but only for a one year contract, instead of the three year contract that had been indicated when the pitch was first announced.

The article raised eyebrows among many in the industry, given that the pitch has seen a number of agencies invest hundreds of staff hours and tens of thousands of dollars in preparing and presenting. However a spokesman for Woolworths today told Mumbrella: “There has been no change to the pitch.” Read more »

Lion shortlist down to three on media account

lionLion’s review of its alcohol brands media account is down to just three agencies, Mumbrella understands.

The agencies involved are understood to be Bohemia, Initiative and Mindshare, which has been whittled down from a wider initial shortlist that also included Starcom and MEC.

As Mumbrella revealed earlier this year, Lion pitched the account, which has a media spend estimated by Nielsen to be worth more than $35-40m in 2012-13, in February with incumbent ZenithOptimedia confirming a month later that it would not participate in the process. Read more »

Skyfii on verge of Diageo deal in bid to push ad-funded public wifi wider

SkyfiFree wifi provider SkyFii is close to striking a deal with alcoholic beverages company Diageo Australia to provide its service in more than 500 venues as it looks to expand the “underdone” ad-funded networks across the country.

SkyFii today confirmed it is in negotiations over the deal which could see the mobile technology business, specialising in advertising and wifi, grow its total number of sites across Australia from just under 300 to more than 800, if the deal to put the service in more Diageo pubs goes ahead. The company has been trialling the service in 100 Diageo venues across the country for the last ten months.

“In the mobile advertising wifi space we are now the largest,” Wayne Arthur CEO of SkyFii told Mumbrella. “The value in the mobile advertising proposition is obviously in scale. These types of partnerships give us a national footprint and thereby allow us to provide a national audience to advertisers.” Read more »

Suncorp Bank customers run free in new ad from GPY&R Brisbane

GPY&R Brisbane have unveiled a new ad for Suncorp Bank that promotes their offer to give customers free tickets to the Gold Coast Airport Marathon.

The commercial features entrants training to soaring music and ends with the tagline “Suncorp Bank customers run free”.

Read more »

Bauer Media makes data play for casual readers with launch of Reader Rewards app

Shop Til You DropBauer Media is launching what it claims is an Australian first with a consumer loyalty app which will allow it to collect data on casual magazine buyers and send out marketing messages to drive them back into newsagents.

The Reader Rewards scheme is a free smartphone app requiring readers to register their name and email address, as well as some statistics such as their date of birth, and in return receive a point for buying any of Bauer’s 55 titles at participating newsagents, with the ninth magazine free for the customer and the newsagent redeeming the cost from the publisher.

Eugene Varricchio, Bauer Media’s director of operations and retail sales, said the app, set to be launched on June 2, has been launched with two key strategies. One is to drive purchasers back to the newsagencies, and the second is to gather data on consumers.

“The more we understand about consumer shopping behaviour, the more we can target offers to drive them into retail,” he told Mumbrella.

Read more »

Menulog parodies Leonardo da Vinci’s Last Supper in campaign from 3rdspace

Menulog is promoting its online takeaway and home delivery services with a parody of the painting of Lenardo da Vinci’s Last Supper.

Created by Sydney agency 3rdspace, the spot sees Jesus and his disciples discussing what to have for dinner, with Thai and Indian dismissed before Jesus suggests pizza, which the group proceed to order via menulog before being told to pose by a frustrated da Vinci.

Read more »

Online publishers take a traffic hit due to Easter break

AMAAMany of Australia’s smaller online publishers took a hit in last month’s audited traffic numbers, due in part to the proximity of the Easter and Anzac Day long weekends.

The Audited Media Association of Australia’s April numbers show sites like Pedestrian.TV falling 31.48 per cent to 40,149 average unique browsers (UBs) a day, while Private Media’s Crikey fell 22.02 per cent to 19,472 UBs a day as did HotTomato’s Gold Coast news website which was down 6.12 per cent to 13,325 UBs a day.

Entertainment guide Timeout was one of the few larger websites in the audit to maintain its traffic in April, recording a small rise of 2.13 per cent to 35,107 UBs a day as people looked for activities in their cities across the long weekends.  Read more »

Will 24: Live Another Day after low launch on Ten?

Ten saw a disappointing launch for the return of US import 24: Live Another Day as the widely promoted show which ran for the first 24 minutes without ad breaks scored just 400,000 metro viewers, according to OzTam.

The program, promoted as part of Ten’s “amazing May” along with Masterchef and the new season of Offspring, to be launched on Wednesday, averaged 400,000 and 313,000 for the first two episodes of the truncated season, which returns after a four-year hiatus, on from 8.45pm to 10.30pm. The show ranked 25th and 30th in all programs and fourth in its timeslot.

Masterchef led into 24 with a metro audience of 735,000, ranking 16th for the night and eighth in Ten’s target demographic of people 25-54. 24: Live Another Day was 16th and 25th in that category.

Read more »

Five Australian agency heads speaking at Cannes

Cannes Lions logoFive Australian agency heads are taking to the stage at Cannes Lions this year alongside some of the biggest names in global advertising.

Adam Ferrier, chief strategy officer at Cummins&Partners, Eardrum’s creative director Ralph van Dijk, The Monkeys CEO Mark Green, The Hallway founder Jules Hall and Rob Galluzzo of Finch will all be speaking at this year’s festival in June.

Many of advertising’s elite will be giving seminars at the week-long festival including Sir John Heggarty, David Droga, Publicis Groupe CEO Maurice Levy, Yahoo! CEO Marissa Meyer, WPP CEO Sir Martin Sorrell, Sir Patrick Stewart, whilst figures from the world of arts and entertainment are also appearing including director Spike Jonze, former Baywatch star David Hasselhoff, actress Courtney Love, actor Jared Leto, and Star Trek actor Sir Patrick Stewart.

Read more »

Morning Update: Firefighters injured after ‘f**k truck’ overturns; Pinterest announces ad partners; WPP employees warned to ‘stay on guard’ after merger collapse

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Gawker: Four Firefighters Injured After “Fuck Truck” Overturns on Highway

“Alison Bologna, an anchor for Providence, Rhode Island’s NBC 10, earned a spot in every future YouTube news blooper compilation for her coverage of a fuck truck—er, a fire truck—that overturned near Charlotte, N.C., last Thursday, injuring four.

Bologna plowed through the story without acknowledging her mistake, although she was much more deliberate about pronouncing the word fire through the rest of the report.”

Read more »

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