The Ashes delivers big audience for Gem

Nine’s coverage of The Ashes on HD digital channel Gem delivered one of the biggest secondary channel audiences to date with an average metro audience of 627,000 tuning in for the first session despite reportedly missing the first ball.

(Update: An additional average audience of 428,000 watched the cricket on subscription channel Fox Sports 2.)

On a good night for the network, The Block was top show of the night on Nine, with 1.345m metro viewers.

In Melbourne, the Australian Rules veterans EJ Whitten Legends game also delivered a big audience for Nine, attracting the city’s fourth biggest audience of the night. Read more »

Mumbrella360 recap: Twitter and brands in crisis

m360In the final instalment of our series of highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month, she talks about:

  • How Twitter has revolutionised the greatest American advertising event of each year, The Super Bowl;
  • How Twitter can help brands dealing with a crisis;
  • How the social media network can be used to delight and surprise consumers.

Read more »

John Porter to remain chairman of Enero despite move to Belgium

The chairman of Enero John Porter has told Mumbrella that he will be staying in the role despite having become CEO of Belgian-based telco Telenet.

Porter last week stood down as the chairman of Ooh! Media Board after taking up the role with Telenet. He was replaced by Michael Anderson the former chief executive of Austereo.

But he told Mumbrella that he would be sticking with his commitment to Enero, which owns agencies including Naked Communications, BMF, The leading Edge and Frank PR

“We’ve been contemplating having a director in Europe because of our businesses in London which are having a pretty good run right now,” Porter told Mumbrella. “Because I was coming over to Europe anyway it made sense for me to be the northern hemisphere board representative.” Read more »

ING Direct brings magician Dynamo to Australia for lunch break campaign

Days after UK magician Dynamo gained global coverage of a stunt which appeared to show him levitating across Westminster Bridge next to a double decker bus, ING Direct is to bring him to Australia.

The magician will appear as part of a campaign masterminded by media agency UM. Dynamo will perform in Sydney next Thursday and Melbourne on Friday in a campaign aimed at encouraging Australians to make better use of their “disappearing” lunch break.

Read more »

News Corp Australia increases the cover prices of Sunday tabloids

Australia’s largest newspaper publisher News Corp is to increase the prices of its Sunday titles a week after Fairfax did the same for its Sydney flagship.

News Corp Australia, formerly News Limited, will increase the cover price of most of its Sunday tabloid newspapers by 50 cents from Sunday July 21. Read more »

Prank presenter Mel Greig files legal action against Southern Cross Austereo

michael christian mel greig

Michael Christian and Mel Greig

Today Network host Mel Greig has filed legal action against her employer Southern Cross Austereo for allegedly failing to provide a safe workplace over her involvement in the royal prank call.

In a document filed with the Fair Work Commission this week, Greig claims her employer did not maintain a safe workplace in relation to her involvement in the prank.

Greig, 31, and her co-host Michael “MC” Christian had impersonated the Queen and Prince Charles on a call to the London hospital where the Duchess of Cambridge was being treated for morning sickness in December, ostensibly seeking information about her condition. Read more »

Nine Network MD Jeff Browne steps down

Screen Shot 2013-07-10 at 11.22.57 AMNine Network managing director Jeff Browne is stepping down but will instead take on a new part time role with the company.

Browne, has been in the role since November 2010, and has responsibility for the TV network and also the Nine Entertainment Co businesses in Melbourne.

The managing director of the TV network told staff of his departure in an email this morning writing: “After giving the matter a lot of thought over recent months, I have decided to finish up in my role as Managing Director of Nine Network Australia.” Read more »

Great Australian Bake-off cooks up ratings for Nine

The Great Australian Bake OffNine’s new cooking show The Great Australian Bake Off immediately overtook Ten’s Masterchef with its debut show on Tuesday night.

The Great Australian Bake Off, which aired from 8pm to 9pm, rated 1.119m viewers, while Masterchef, airing from 7.30 to 8.30, rated 773,000.

The show, based on a UK format, is hosted by Shane Jacobson and former Junior Masterchef judge Anna Gare, with judges Dan Lepard and Kerry Vincent tasting cakes made by competing home baking enthusiasts.

However, The Block was Nine’s strongest show, rating 1.446m.

Meanwhile, Seven had a bad start to the second week of The Mole with another drop in audience figures to 555,000 viewers which will increase speculation about whether the show can remain three nights a week in primetime. Read more »

Rethink for Media Lions scoring system after OMD Sydney’s surprise win

media agency of the yearThe Cannes Lions is to rethink its policy on how agencies are credited for the involvement in the Media Lions categories – but have stated that OMD Sydney, which was this year’s shock winner of the global media agency of the year award, is in no danger of having its trophy taken away.

omd media agency of the year

From left: Daryl Simm (Omnicom Media Group global CEO), Mainardo de Nardis (OMD global CEO), Steve Blakeman (OMD APAC CEO)

The move by the Cannes Lions appears to have been triggered by discontent among some agencies that OMD Sydney won the global title, despite the fact that it did not put in the winning entries itself. The victory came as a pleasant surprise to OMD itself, which had to asks members of the global management team pick up the trophy because no-one from Australia had attended.

OMD was helped across the line by the success of work for McDonald’s entered by sister Omnicom creative agency DDB which credited OMD as the media agency involved.

However, media agencies in other groups have complained that in similar circumstances they were not credited. Mumbrella understands that groups which have raised concerns have included WPP and Interpublic. Read more »

PR agency’s hashtag job hunt takes a Twitter bashing

An attempt by a Sydney PR agency to create buzz by hiring a new member of staff via Twitter has backfired with the #SocialCV hashtag being hijacked by users poking fun at the company’s attempts to establish its social media credentials.

Within minutes of Mumbrella posting a story about Porter Novelli’s job hunt – which will see the best three tweets getting an interview – the #SocialCV hashtag was trending as Twitter users raced to subvert it.

Storify selection of tweets: Read more »

Steggles found guilty of misleading advertising over ‘free to roam’ claim

The current Steggles ad

The current Steggles ad

Poultry brand Steggles has been found guilty of misleading advertising by claiming its chickens are “free to roam” despite being confined to space smaller than a piece of A4 paper.

The two-year-long case was brought by the Australian Competition and Consumer Commission.

The ACCC said in a statement: Read more »

PR agency offers job for best tweet

porter novelli logoPR agency Porter Novelli is to use only Twitter to find its next Sydney staffer.

The agency is challenging a potential account exec or senior account exec to get its attention with a single tweet.

The deadline for the tweet – with the hashtag #socialCV is this Sunday.

The recruitment process is being run by PN Social, the Omnicom agency’s social media division, with the senders of the best three tweets to meet the brief “make us love you” being offered an interview.

Annalise Brown, managing partner at Porter Novelli, said: “Social media now plays a role in everything we do as PR professionals, so why not use it for recruitment? Read more »

Ad watchdog slaps Bouris for violent Yellow Brick Road commercial

Yellow Brick Road Slap ad

A Mark Bouris-fronted ad for his financial services company Yellow Brick Road has been banned by the advertising watchdog because of its depiction of violence.

The company has apologised for the offence it caused.

The ad, created by DCB Advertising, features people being slapped with the message “Give someone a super slap”.

As Mumbrella reported last month, the Ad Standards Board received several complaints about the ad, which features an old lady slapping a young man and a toddler slapping a woman just before Bouris presents his message to the camera.

Read more »

New Holden ads ask consumers to think again

Holden has launched a series of ads attempting to persuade consumers to reappraise the car when it comes to its range of features compared to rivals. The ads also focus on the price point of the vehicle range, and attempt to offer peace of mind over fixed price servicing.

The Holden ads – created by AJF Partnership – feature six car models and ask viewers to “Think again”. Featured vehicles include the Holden Barina, Colorado truck, Cruze, Captiva 5 and Captiva 7 SX .

All of the ads close by promoting Holden’s capped price servicing offer that promises, “no surprises, no uncertainties, no worries”.

The ads:

Think you know Barina? Think again:
Read more »

Amnesia Razorfish to rebrand as Razorfish

AmnesiaDigital agency Amnesia Razorfish is to rebrand, at the end of the month, dropping the name Amnesia in favour of the name Razorfish.

The move sees the agency align its Australian branding with its parent company Razorfish. The formal announcement of the rebranding will be held at the function on July 31.

In previewing the announcement the company said: “July 2013 marks a major milestone for us and has heralded a long overdue name change to Razorfish Australia.” Read more »

Cadbury Joyville rolls out another ‘Marvellous Creation’ in Woolworths tie-up

Cadbury Dairy Milk has launched the next stage of its Joyville advertising campaign – with the unusual move of the ad featuring co-branding for retailer Woolworths.

The Joyville campaign, created by Saatchi & Saatchi, has launched a new banana candy, peanut drops and choc biscuit Marvelous Creations bar, which will be available exclusively at Woolworths stores from tomorrow. Read more »

Fairfax stops releasing monthly data on its digital progress

Fairfax Media has dropped its monthly updates to the market on its progress on its various digital platforms after little more than a year.

At the time of launching the report, Fairfax said that its metro media audience report was part of  “an ongoing commitment to giving key industry stakeholders the most transparent and holistic set of metrics for its mastheads across all platforms.”

However, the publisher has now stopped sharing the monthly reports with the market, meaning a string of metrics not covered by its quarterly audits are no longer available.

The report was the brainchild of former Fairfax Metro boss Jack Matthews who departed in April.

The final update to the market was issued the day before Matthews left, although some monthly data – including that around its falling print circulation  – had already been dropped from that document. This weekend, Fairfax increased the cover price of The Sun-Herald – which had been seeing falls of more than 20 per cent – again to $2.50.

The final market update covering February 2013 suggested that while the company’s main metro mastheads the Sydney Morning Herald and The Age were moving forwards on some digital measures, they were going backwards on others. Read more »

Nurofen told to withdraw ad claims about ‘targeted relief’

Pain relief brand Nurofen has been reprimanded by the Therapeutic Goods Administration over its claims of “targeted relief”.

The Reckitt Benckiser brand was brought before the complaints resolution panel of the TGA over claims in the ad, made by Havas Worldwide, that Nurofen targets the source or cause of pain.

In a decision, the TGA upheld the complaints and ordered that the brand withdraw “any representations that the advertised products target the source of pain or cause of pain”. Read more »

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