Ad of the month: Australians love motherly bikers

An ad for Meat and Livestock Australia by BMF, directed by Jungleboys’ Scott Pickett, has been named as ad of the month by Mumbrella’s sister title Encore.

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Australian Good Taste magazine to close ahead of launch of Taste magazine

Good Taste magazineNews Limited’s food magazine for Woolworths, Australian Good Taste, is to cease publication.

The move comes seven months after News Limited’s lifestyle arm NewsLifeMedia announced the closure of MasterChef Magazine and a month since the company said that it would be extending its online brand Taste with the launch of a new magazine title to launch in September.

The August edition of Australian Good Taste will be the title’s last. Read more »

The Block holds steady on second outing

Nine’s The Block maintained its momentum on the second night of its new series, with an audience of 1.281m only just down on Sunday night’s 1.312m debut.

The show was third for the night on Monday, according to preliminary overnight metro ratings from OzTAM. It rose to second in the key advertising demographics of 16-39, 18-49 and 25-54.

Nine’s talent contest The Voice topped the ratings with an audience of 1.579m. However, this was somewhat down on last Monday’s 1.962m. Read more »

Star Trek tops Australian box office on opening weekend

Star Trek Into Darkness posterThe sequel to the 2009 reboot of the classic Star Trek series had a strong weekend debut, according to the Motion Picture Distributors Association of Australia.

Star Trek Into Darkness took $5,257,366 across 486 screen in Australia, pushing Iron Man 3 into second place for the weekend. The Paramount-distributed film made almost $11,000 per screen. Read more »

James Warburton confirmed CEO of V8 Supercars

Former Ten boss James Warburton will take up the Chief Executive Officer (CEO) role at V8 Supercars motor racing circuit on June 1, the organisation has announced. Read more »

Telstra says ‘thanks’ but faces a social media backlash instead

A Telstra promotion offering loyal customers discounted Bon Jovi tickets has sparked a social media backlash against the telco after customer demand crashed the ticketing website Bang Tango.

The Bon Jovi promotion was part of Telstra “Thanks” program, which was launched in February, and has seen the company spend millions of dollars rewarding customers. Read more »

Dick Smith replaces M&C Saatchi with Ideaworks

Ideaworks has been appointed the new creative agency for Dick Smith electronics in Australia and New Zealand after “an extensive review process.”

The account was formerly held by M&C Saatchi. Read more »

Solid return for The Block helps Nine dominate Sunday ratings

Ratings for the first night of  The Block  have held steady on previous years for Nine, only fractionally down on 2012 and 2011.

The show rated a preliminary metro audience of 1.312m, according to OzTAM. This was only slightly down on last year’s 1.404m and 2011’s 1.342m. it was also well ahead of the opening night of spin off The Block All Stars which rated 959,000 earlier this year. Read more »

Betstar goes for laughs in new TV campaign

Betstar's debut TVCBetting company Betstar has launched one of its first TV campaigns with Whybin TBWA Melbourne creating a series of 11 15 second spots.

The ads rely heavily on non-sequiturs and misdirection, with the spokesman giving “tips” like “don’t bet on a Jack Russell,” for a greyhound race, and “don’t bet on the Mongolian under-18s men’s cycling team” in the next AFL game.

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Jonathan Marshall ‘quits News Limited’

Jonathan Marshall, the reporter who secretly recorded Alan Jones saying that Julia Gillard’s father ‘died of shame’, has resigned from News Limited reports Media Watch.

According to a comment from John McGourty News Limited’s executive editor of the editorial network, Marshall recently departed the publisher.

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Bohemia wins Red Rooster, Oporto and Chicken Treat from Carat

chicken treat logooporto logored rooster logoBohemia Group is the new media agency for the owner of fast food outlets Red Rooster, Oporto, and Chicken Treat, Quick Service Restaurants.

Previously held by Aegis Media’s Carat, Bohemia won the account without a formal pitch. Read more »

The Voice’s McMullen and Fuzzy are back for new Ford ad

Another instalment of Ford Kuga advertising to tie in with Nine’s reality singing competition The Voice launched last night.

Featuring hosts Darren McMullen and Faustina Agolley, the 30 second ad focuses on the technological aspects of the Kuga.

The ad is the second in the series produced by Nine’s production arm 9MM, with ad agency JWT working on the concept and script. The previous ad had a James Bond theme. Read more »

Final Mumbrella360 panel to feature industry’s top players from PR, media and advertising

The final keynote session of Mumbrella360 will feature the first public appearance of the new boss of Facebook in Australia, the creator of the most globally awarded advertising campaign of the year, the chairman of Australia’s new PR industry body and the president of the Media Federation.

The panellists for Mumbrella Question Time, on June 6, are:

  • Will Easton, MD of Facebook in Australia and New Zealand;
  • John Mescall, executive creative director of McCann;
  • Stuart Gregor, chairman of the PR Council and CEO of Liquid Ideas;
  • Henry Tajer, president of the Media Federation and executive chairman of Mediabrands Australia

william easton facebookEaston joined Facebook earlier this year with a brief including market strategy, user experience and engagement, sales and marketing, product deployment and strategic partnerships. He was previously APAC regional director of mobile and social for Google, and before that director of retail for Google. He is a board member of the Mobile Marketing Association in Asia Pacific.

John MescallMescall is the creator of Dumb Ways To Die, the viral musical hit for Melbourne’s Metro Trains which has had more than 45m views since launching in November last year. It has won major trophies at every major awards held since and is on target to garner the most trophies since Tourism Queensland’s Best Job In The World.

Stuart GregorGregor became chairman of the PR Council when it formed under the auspices of the Communications Council in April last year. A former News Limited journalist, Gregor founded Liquid Ideas 13 years ago. It has since grown to one of Australia’s largest independent public relations agencies employing around 30 people.

henry tajer headshotTajer has been president of the Media Federation for nearly three years. The industry body acts as the unified voice of Australia’s media agencies. Tajer has also been executive chairman of Mediabrands Australia since 2010.

Agencies within the Mediabrands group include UM, Initiative, MB3, Reprise, Cadreon and Ensemble. Read more »

Politifact launches in Australia

Peter_FrayPeter Fray, the former publisher and editor-in-chief of The Sydney Morning Herald, has today launched his new political fact checking website PolitiFact Australia and says he is close to announcing a media partner for the site.

Politifact Australia is based on the format of its US counterpart, created by the Tampa Bay Times, and seeks to test political statements categorising them along a ‘truthometer’, with different ratings from true to half true to “pants on fire” for completely untrue statements.

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Ten ‘picks up 2014 Winter Olympics for $20m’

Ten logoThe Ten Network appears to be on a sports spending spree with the struggling television network reportedly laying out $20 million on the 2014 Winter Olympics in Sochi, Russia.

According to The Australian Financial Review, the network secured the games over the weekend after the IOC agreed to split them off from the Summer Olympics in Rio De Janeiro in 2016. Read more »

Vodafone uses Jensen Button to compare its network problems to a broken down Datsun

Vodafone is continuing its series of ‘self depreciating’ advertisements with ad which compares the network’s coverage to a broken down Datsun 120Y.

In the ad, Vodafone invited British Formula One driver Jenson Button to attempt a lap record at the Calder Park Raceway in Victoria. During the lap – resembling Top Gear’s “star in a reasonably priced car” segment – the Datsun apparently breaks down on the driver.

A voiceover then says: “Some people used to say the old Vodafone network was like this but we’ve come a long way and there’s still more to come.”

The ad then promotes Vodafone’s 4G offering which switches on in some metro areas of Sydney and Perth next month, along with “some coverage in Adelaide, Brisbane, Gold Coast, Newcastle and Wollongong” according to the small print of the ad. No mention is made of Victoria.

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New Cadbury Joyville campaign focuses on bigger bars

Cadbury Dairy Milk JoyvilleThe newest addition to the Cadbury’s Dairy Milk Joyville campaign will launch this weekend, focussing on their new larger range of bars.

Developed by Saatchi & Saatchi, the campaign includes 30 and 15 second ads as well as online,  in-store and out of home ads.

The campaign itself focuses on the introduction of new rounder-shaped chocolate pieces, the inclusion of whole nuts in all nut varieties, bigger packets, and a new resealable pack.

In the ads, farmers living in “Joyville” carry purple buckets brimming with full cream milk to the chocolate mixing barn. Inside the barn, the new blocks of chocolate are created.

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Aussie duo launch campaign to bring Ronaldo back to Manchester United

Get Ronaldo homeA pair of media and marketing professionals from Australia have set out to the UK on an unlikely quest to crowd source a bid to raise $80m to bring soccer player Cristiano Ronaldo back to Manchester United.

The campaign – which launched this afternoon – is being masterminded by Diageo Australasia’s former director of corporate relations Ron Ainsbury and the founder of digital business Catch Andrew Dent.

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