Fairfax dominates PANPA Awards with The Age taking top title

the ageFairfax Media dominated the major categories of last nights PANPA Newspaper of the Year Awards while News Corp titles picked up just one of the newspaper of the year trophies.

The Age won the newspaper of the year title for daily papers with circulation above 90,000. PANPA is the Pacific Area Newspaper Association and is run by industry body The Newspaper Works.

And two Fairfax titles – The Newcastle Herald and the Australian Financial Review – jointly won newspaper of the year for papers with a circulation of 25,000 to 90,000.

McPherson Media Group’s Shepparton News and APN NZ’s Rotorua Daily Post jointly won for daily papers up to 10,000 circulation.

And Fairfax’s The Border Mail and News Corp’s The Cairns Post was for 10-25,000 circulation.

APN NZ’s Herald on Sunday won Sunday newspaper of the year.

Fairfax Media’s The Land won for 25-90,000 circulation non daily. And Fairfax’s St George & Sutherland Shire Leader won for 90,000+.

SevenWestMedia’s Geraldton Newspapers won for non daily paper of the year up to 10,000 and South Western Times for 10-25,000 circulation.

In the marketing categories, News Corp’s The Daily Telegraph’s We’re For Sydney campaign won best branding for an over 90,000 circulation paper. And Fairfax Media’s national trade marketing director Chelsea Wymer was named marketer of the year for her work on the move to compact of the Sydney Morning Herald and The Age.

News Corp’s Herald Sun was named Best Cross Platform Brand. And the company’s advertiser.com.au won best national or metro news website.

The Newspaper Works CEO Mark Hollands said: “The overall standard of entries was extremely high and it was great to see our industry participate in the competition so enthusiastically. Big and small, news organisations have again taken part in these awards in big numbers.”

THE  WINNERS: Read more »

Morning update – August 30: Rubio’s The Ocean, WPP on Publicis/Omnicom merger

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

Ad Week: Rubio’s salutes the ocean – Rubio’s, an American chain offering Mexican Grill, has launched a new ad campaign which promotes its respect for The Ocean but Ad Week asks if the ad sinks or swims?

The point of the ad is clear—Rubio’s respects the ocean, hooray for sustainability, etc.—but the execution is a bit of a head-scratcher.

Read more »

Life of Australian pianist to be showcased in Blue Rose

A film about the life of Australian-born pianist Percy Grainger directed by Australian-American producer Ben Lewin is set for production.

The film titled “Blue Rose” will follow the life story of the troubled genius regarded in the 1900s as the greatest pianist in the world and the inventor of ‘free music’ that lead to the invention of the synthesiser.

Lewin, who wrote and directed independent film The Sessions, is working with executive producer Bill Mechanic, of Pandemonium Films in LA, and producers Judy Levine, Chryssy Tinter, and Janice Eymann. Read more »

News Corp hints at future strategy, while publishers push EMMA

Julian Clarke, News Corp Australia’s recently appointed CEO, has given the first hints of his strategy for the business, telling an industry forum that the publisher and industry needed to focus on differentiating its products.

During a panel discussion of newspaper CEOs at the industry’s Future Forum in Sydney, Clarke said his company needed to mirror advertisers in using a master brand strategy.

“We are following the steps of most national brand operators we started with a single brand with newspapers which is a multi-major brand,” said Clarke. Read more »

‘What native advertising isn’t’ to be discussed at BE Festival

be festival

October’s Festival of Branded Content and Entertainment is to include a session exploring the exploding sector of native advertising – content created for brands specific to the platforms where it appears.

The session, hosted by youth-focused digital publisher The Sound Alliance’s content director Tim Duggan, will include a showcase of best practice and case studies from around the world, intended to help marketers understand what constitutes native advertising, and how to create it.

Duggan has been outspoken about the confusion and misleading use of the term “native advertising“, and the session – titled “What native isn’t” – will help advertisers understand the process, from creation to promotion, as well as how to measure it. The session will also outline where responsibilities lie, and how to navigate any blurred lines between “advertorial and editorial”. Read more »

News Corp CEO: claims of anti-Labor bias are ‘baseless’

Julian Clake

Julian Clake

The newly appointed CEO of News Corp Australia Julian Clarke has rejected suggestions that the publisher is running a campaign against the Labor government.

Speaking to Mumbrella after a panel discussion of newspaper CEOs at the industry’s Future Forum event in Sydney, Clarke would not discuss the controversy over News Corp’s election coverage in detail, but described  accusations by Labor PM Kevin Rudd as “baseless”.

“We know why they are doing it and it is baseless”, Clarke told Mumbrella. Read more »

Screen Australia’s Martha Coleman to join Goalpost Pictures

Martha Coleman

Martha Coleman

Screen Australia’s head of development Martha Coleman is to start a new role at Goalpost Pictures when she leaves the organisation in December.

She  will join Goalpost as a producer of both film and television. “I’m so excited to be moving back into production and there is no one I’d rather be doing that with than my friends and colleagues at Goalpost Pictures,” she said in a statement. “I couldn’t be happier.” Read more »

Anita Jacoby to run ITV Studios

anita jacobyTV executive Anita Jacoby has landed a second big role in recent days, with her appointment as managing director of the Australian arm of production house ITV Studios.

Jacoby – for a long time the business partner of Andrew Denton at Zapruder’s Other Films – was earlier this month named as a part time member of the Australian Communications and media Authority.

She left Zapruder’s – the company behind the Gruen Transfer franchise – when it merged with Cordell Jigsaw to form CJZ last year.

Jacoby – who starts on September 30 – will replace Leonie Lowe. Read more »

Map brand Melway launches new ‘What a legend’ tagline

Melbourne road map brand Melway has been updated by agency Press Play creative marketing.

Melway Outdoor

The 50 year old Melway road maps brand has been given a new tagline, ‘What a Legend’. Read more »

Gruen Nation and The Hamster Decides deliver for ABC1

ABC1’s Gruen Nation and The Hamster Decides contributed to a 15 per cent share of the evening audience for the national broadcaster last network last night while Channel Ten saw a revival of MasterChef over Nine’s Big Brother.

However, ratings for Ten’s Sydney beach drama Wonderland declined of its debut from 948,000 last week to 769,000, taking it from fifth last week to eleventh for the night.

However the show continued to perform for the network in its key category of 25-54’s, where it was topped only by MasterChef. The cooking competition show ending this weekend had 910,000 total viewers in the five cities, making it seventh for the night. Read more »

Morning update – August 29: Facebook competition rules shakeup; An advertising epic; What is native advertising?

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

AdWeek: Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year’s Most Lavish Spot

“This new ad for French perfume house Guerlain’s Shalimar fragrance is perhaps the single most elaborate spot this side of the same director’s famous Cartier commercial from last year. Say what you will about Bruno Aveillan’s baroque aesthetic. No one will ever claim the guy did anything halfway.”

Marketing Week UK: Facebook moves to simplify promotions for brands – Facebook has announced significant changes to its rules around competitions which will have big implications for community managers. Read more »

Radio 2UE denies Breakfast with Dicko and Sarah will be axed

2ue logoThe content director of 2UE Clinton Maynard has categorically denied claims that the Sydney talk station’s Breakfast program, hosted by Ian ‘Dicko’ Dickson and Sarah Morice, will be axed.

The most recent round of rumours appears to have been sparked by Bruce Goldberg, who administers the ‘Australian Radio Industry’ Facebook group of 1,850 members, claims a source has told him the Sydney breakfast show will go.

Facebook 2UE breakfast rumour

Radio 2UE’s Maynard told Mumbrella there was no truth in this rumour and it has, “caused quite a bit of laughter in the office”. Read more »

Get Up! launches ad attack on News Corp with paper used to dispose of dog excrement

Activist group Get Up! has taken aim at publisher News Corp Australia over some of its recent election coverage in a new online video, labelling some of the recent front pages “misleading crap”.

This latest advertisement, “Thanks Rupert, but Australians can choose their own government”, features a man using a copy of News Corp’s Queensland masthead The Courier Mail to clear up dog excrement. Read more »

Labor stunt creates fake brand Abbott’s Internet: The slow broadband plan of the future

Abbott's Internet logoCreative and technology agency The Royals has created a stunt for Labor involving the creation of satirical brand Abbotts’s Internet, which it then tried to promote around the world as a new broadband service.

The stunt was designed to provoke negative reactions from consumers who already have better Internet services than Labor claims the Liberals plan to deliver with their downsized proposals for the National Broadband Network.

At the time of posting, a YouTube video uploaded yesterday featuring the reaction of consumers around the world has had more than 100,000 views. Read more »

Facebook to talk TV at the Festival of Branded Content and Entertainment

be festivalFacebook’s head of telco, tech and entertainment, Brent Annells, will present a series of case studies demonstrating best practice social integration with TV at October’s Festival of Branded Content and Entertainment.

The session, “TV with friends: Integrating Facebook for broadcasters and brands” will offer practical advice and examples of how Facebook works with broadcasters and brands to created engaged audiences. It will cover reality show integration, along with examples like the Yahoo!7 and Seven News partnership with Facebook to track Australian election trends.

facebook-logoAnnells will also share details on several new Facebook APIs, to be launched shortly, that will allow broadcasters and other content producers, including brands, to take direct/live feeds of  a variety of content from Facebook and Instagram.

Annells was formerly managing partner at DDB Sydney, where he led the Telstra account. Before that he ran Tribal DDB Melbourne and led digital at creative agency Cummins & Partners, now Sapient Nitro. Brent has been involved in numerous tech and analytics start-ups in Silicon Valley and London. Read more »

Bike courier chooses a car in new Mitsubishi ad

A bike courier uses his Mitsubishi ASX to make his deliveries in one of the first pieces of work by Adelaide agency Jam since winning the account from Clemenger BBDO in April.

The ad features the Icona Pop song ‘I don’t care, I love it’ introduced by Jam across all Mitsubishi’s work.

Read more »

DDB launches ‘make it famous’ campaign for graduate program

FeatherDDB Australia has marked the launch of its 2014 graduate program with the creation of a series of ads for everyday objects including a feather, lock of hair, a twig and tumble dryer lint.

The theme of the 2014 program is ‘Make It Famous’ where potential graduates will be given the challenge of making famous a mundane item such as a rock, pen lid, key, lint, toilet paper roll or lollipop stick.

To launch the campaign, DDB has partnered with a number of illustrators to bring these objects to life. The objective according to the agency is: “to make these everyday objects impossible to ignore”.

Read more »

Myer boss Bernie Brookes to be involved in creative pitch as retailer begins hunt for new marketing boss

Myer's Megan Foster

Myer’s Megan Foster

Myer says CEO Bernie Brookes will be taking a “keen interest” in the retail chain’s current creative agency pitch, following the move of marketing boss Megan Foster to the role of managing director of the company’s fashion label Sass & Bide.

The changes are part of a wider restructure of the marketing division which will eventually see a new Myer marketing boss take responsibility for the company’s marketing, digital services, online, loyalty program, events and commercial services.

“The pitch is still being run through our procurement team but it is a very important contract,” said a Myer spokesman, who emphasised the pitch would continue despite a new marketing boss not yet being appointed. Read more »

 
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