Lego film due for February 2014 release

The Lego 3D animation film is due for a February 2014 release, it has been announced.

The film is currently in production in Sydney under animation studio Animal Logic and can be expected to hit cinemas for February 28, 2014, according to

The production, produced and distributed by Warner Bros, was announced in November to spend $48m in NSW, according to Andrew Stoner, acting NSW premier.

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Headspace fights youths’ corner in mental health awareness campaign

Youth mental health service provider Headspace has launched its most extensive awareness campaign to date.

The campaign, created by Draftfcb, will be rolled out across regional and metro areas from 24 April and is intended to help young people find help for mental health issues from depression, exam stress and anxiety to relationship break ups.

The campaign uses a visual metaphor of retro boxing posters and includes TVCs, print and online as well as out of home advertising in universities, shopping centres and at bus stops.

The campaign is aimed at 12–25 year olds, in particular young men who are less likely to seek help for mental health issues, and is intended to communicate the idea that talking about mental health problems is a sign of strength rather than weakness.

Draftfcb creative director Mat Garbutt, creative director at Draftfcb, said in a release: Read more »

Start-up bosses to debate how to run an ad agency at Mumbrella360

Agency bosses including Sean Cummins and Mark Green of The Monkeys are to discuss how best to launch and run an advertising agency at a panel session at the Mumbrella360 conference in June.


Sean Cummins

The session, titled ‘All you ever wanted to know about running your own agency, but were afraid to ask’, will see The Monkeys co-founder Green and Cummins, CEO of CumminsRoss, join a panel including John McKie, MD of 303Lowe, which was born out of the merger of 303 and Lowe last October.

Mark Green

The session is curated by ad agency McCann Sydney and moderated by MD Ashley Farr.

The speakers will discuss all aspects of launching – and selling – an advertising agency.

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The Voice helps Nine win Monday ratings, ABC beats Ten

the voice logoThe Voice continued its dominance in the first half of the week’s TV ratings.

Following Sunday’s 2.69m viewers, Monday night’s show, the second last in the program’s blind auditions, took 2.518m across the five city metro markets, according to preliminary reports from OzTam.

The shiny floor show picked up 1.1m on Nine’s preceeding show The Block, which was second for the night and took 1.43m.

The Voice helped Nine to claim 30.6% channel share, ahead of Seven’s 21.6%. Ten, which took 11.9%, was beaten by ABC1:, which rated with 12.9%.

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Bill Bennett film to star Toni Collette and Slumdog’s Dev Patel

Anupam Sharma

Bill Bennett

A new Australian film set in India has cast Aussie actress Toni Collette and Slumdog Millionaire actor Dev Patel.

Defiant is written and directed by Kiss or Kill’s Bill Bennett and produced by Bennett and Anupam Sharma.

The Australian-based Sharma told Encore that the production is aiming to have a global perspective and operate despite the lack of a co-production treaty between Australia and India.

However, this suits Sharma’s plan: “I’ve always propagated that we should use the Australian producer offset, and use private Indian finance.”

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ABC settles out of court over Paper Giants defamation case

Alasdair Macdonald, the former husband of magazine editor Ita Buttrose, has settled his defamation case against the ABC out of court.

Macdonald was suing the ABC over the way he was portrayed in the mini-series Paper Giants: The Birth of Cleo.

Details of the settlement, which was completed on Friday, remain confidential, according to Macdonald’s counsel.

Macdonald claims no one contacted him to verify the truth of the story before production.

When Mumbrella rang the ABC shop helpline we were told that copies of the series DVD had been withdrawn due to a “legal issue”.

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SATC exposed for paying celebs to tweet about Kangaroo Island, agency: ‘It’s not illegal’

The South Australian Tourism Commission has come under fire from MediaWatch for paying celebrities to tweet positive things about Kangaroo Island.

The ABC show last night revealed that celebrities including celebrity chef Matt Moran, Australian idol contestant Shannon Noll and TV presenter Sophie Falkiner have been paid to Spruik the destination.

The revelation comes one month after SATC launched a TV-led ad campaign for Kangaroo Island, created by Adelaide agency KWP!.

MediaWatch came across an email circulated from a publicist, which read:

I have been contacted by South Australian Tourism and they are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus GST for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet.

The SATC’s director of marketing communications David O’Loughlin confirmed to Mumbrella that his organisation had been “using influencers” to promote the island.

John Baker, managing partner at KWP!, defended his agency’s ‘cash for tweets’ activity, telling Mumbrella: Read more »

Masterchef to launch on May 6

Ten’s next series of Masterchef will begin in just under a fortnight, the network has announced.

Speaking at a launch party in Melbourne, chief programming officer David Mott said that the series will air at 7.30pm on Sundays and 7pm on weekdays in a move which will put it head-to-head with Nine’s reality renovation contest The Block. It launches on May 6.

The roster of returning sponsors has also been expanded to include food chain Nando’s. Read more »

Social gifting service Wrapp to launch in Australia

A social gifting service backed by the founders of Skype and Spotify is launching in Australia.

Wrapp allows people to give Facebook friends free gift cards provided by retailers that want to attract customers.

Founded in Sweden in November 2011, the service launched in the UK and Norway in March, and will be launching in the US and Australia “very soon”, according a press release from the company.

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Scott Hicks’s The Lucky One tops the box office

An Australian film-maker has had his latest film open at the top of the box office charts this weekend.

The Lucky One, directed by Scott Hicks, director of Shine, has taken $2.28m at the box office since Thursday.

The film opened across 242 screens for a screen average of $9,424.

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‘Nutritious and delicious’ Quorn launches first Aussie TV campaign

Meat substitute brand Quorn launches its first Australian TV campaign today, aiming to target all Australians rather than only vegetarians.

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SBS turns to modelling agency for new boss of subscription TV

SBS has turned to a modelling agency for the man to head up its subscription TV operation.

Chris Keely joins from Singaporean modelling agency Elite Model Management as GM of subscription TV.

Keely replaces Sandra Bender who is returning to her native Canada.

Before the modelling industry, Keely worked in broadcast media and the arts in Australia, New Zealand, Southeast Asia and Greater China markets across private, public and community sectors.

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Aussie playwright Stephen Sewell to make directorial debut

An Australian playwright and author will direct his first feature film, based on one of his own books.

Sydney-based production company Jaggi.Shute has acquired the rights to Stephen Sewell’s script Babylon, an adaptation of his book of the same name, with the writer signing on to direct as well.

The film will be produced by Steve Jaggi and Liz Shute, to be executive produced by Academy Award winner Bruce Beresford as well as Janine Pearce of The Reef and co-produced by Marc Van Buuren.

Sewell said: Read more »

The Palace wins big at the South Australian Screen Awards

Anthony Maras’ short film The Palace has won a swag of awards at this year’s South Australian Screen Awards, now in its 13th year.

The awards, which rewards the achievements of South Australian-based film-makers, acknowledged Maras’ film with both best short film and best drama.

Maras also won craft awards for best direction, best screenplay and best editing, while Nick Matthews won best cinematography for his work on the film.

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Diageo and McDonald’s marketers to discuss how to shake up brand status quo

mUmBRELLA360logo 2012The bosses of marketing giants McDonald’s and Diageo are to join a panel at Mumbrella360 debating how brands can disrupt the status quo.

Mark Lollback, chief marketing officer of McDonald’s and Matt Bruhn, marketing director of Diageo will join the panel curated by STW Group’s brand and insight consultancy Added Value.

Also participating in “Disrupt or Die?” are James Pike, MD of Added Value, and Sven Baker, CEO of Australasian Strategic Design Practice Designworks.

The panellists will deal with a series of hypothetical marketing situations – for instance when Coles and Woolworths have a 99% market share and a new brand tries to break in – and debate how they would disrupt them.

The session will seek to identify the top five5 do’s and don’t of disruption.

Mumbrella360 takes place at Sydney’s Hilton Hotel on June 6 and 7. it will feature more than 60 sessions, more than 100 speakers and more than 800 participants. Early bird tickets are available on the Mumbrella360 website until the end of this week.

The Voice shouts with massive 2.69m viewers

the voice logo

The Voice achieved its biggest audience yet with 2.69m viewers tuning in to watch the talent contest last night on Nine.

The two-hour show came out in front of the network’s tele-movie about the mining disaster Beaconsfield, which pulled in 1.637m in the 8.30pm time slot that followed The Voice, according to preliminary results from OzTam.

The two shows helped Nine win the night with 38.2%. Seven was second 19.3% and Ten was third with 13.1%.

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STW launches branded content company Hatch Entertainment

STW Group has launched branded content company Hatch Entertainment in Australia, with a commission from public broadcaster SBS as its first project.

The new company will be run by the ECD of STW Group brand agency Moon, Greg Logan, and TV producer Miriam Stein.

Logan told Mumbrella he is to spend “four days a week at Moon, and three days running Hatch”.

Stein is to work full time at Hatch.

The SBS commission, which is for a comedy variety show, will not be supported by brands, Logan confirmed.

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Neil Finn track in new ad for Kiwibank

New Zealand bank Kiwibank has launched a new campaign featuring the track ‘Can You Hear Us?’ from Crowded House singer Neil Finn.

This marks the first time that Finn has agreed to lend one of his tracks to a commercial entity, according to Nicky Ashton, Kiwibank’s head of marketing.

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