Mrs Brown’s Boys and Top Gear dominate Thursday’s TV ratings

A uncompetitive night’s TV schedule saw Seven’s triple bill of British comedy Mrs Brown’s Boys perform reasonably well, as did an episode of Top Gear for Nine.

Seven showed the Mrs Brown’s Boys episodes Mammy Christmas, The Virgin Mammy and Mammy’s Ass. The first episode rated 1.038m, third for the night after Nine News and Seven News, the next two rated 920,000 and 594,000. Mrs Brown’s Boys is a broad sitcom set in Ireland. Read more »

James Parkinson to leave Group M Australia; promotion for Danny Bass

Bass: Promoted

Bass: Promoted

Parkinson: Europe

Parkinson: Europe

Group M trading supremo James Parkinson – the man with a two billion dollar media spend – is to move to the UK. Digital boss Danny Bass will be promoted to  chief investment and knowledge officer.

The role is one of the biggest media jobs in Australia – negotiating the combined spend across WPP’s Group M agencies Mediacom, Mindshare, MEC and Maxus. Recma estimates that the combined spend of the agencies across traditional and digital media amounts to around $1.9bn.

The only agency grouping that comes close to Group M is Aegis, through Mitchells, Carat, MPG and Vizeum which amounts to around $1.5bn in client spend.

Bass – who joined Group M in 2010 – was previously national sales manager of News Limited’s The Australian and national sales director of News Digital Media.

Parkinson will move to London as Group M’s Chief Investment and Knowledge Officer for GroupM Europe from August. Read more »

Paddy Manning ‘resigns’ while Fairfax says the AFR ‘doesn’t have to explain itself’

Fairfax journalist Paddy Manning has departed the company after reaching a settlement with his employer who has rejected his criticisms and conceded that they were forced to “let Paddy go”.

The business journalist was asked to clear out his desk earlier this week after writing an opinion piece for news website Crikey which denounced “creeping advertorial” that his employer was allowing into The Australian Financial Review and expressed concerns about business reporters at The Sydney Morning Herald and The Age being merged with their sister publication, following last week’s Fairfax restructure.

Fairfax did not issue Manning with a termination notice and has instead allowed him “resign” following days of negotiations between the Media Entertainment and Arts Alliance and the Fairfax Media.

Manning this afternoon tweeted the news of his departure and thanked those who have supported him.

Paddy Read more »

Pandora radio targets older demographic

PandoraThe  managing director of Pandora Radio Jane Huxley says the streaming radio service is aiming at the older demographic in its Australian audience.

The former publisher of Fairfax Digital said the online music site, which recently reached the 200 million user milestone in the US, was seeing a strong take up in users over the age of 60.

“One thing that is really interesting is the number of people in the 60+ category,” said Huxley.   Read more »

Vodafone launches campaign aimed at countering doubts over network’s poor quality

Vodafone is trying a new marketing approach which acknowledges the mobile network’s persistent problems with mobile coverage.

The new television commercial for the telco emphasises the company’s network guarantee and the option for customers to opt out of their contract within 30 days if they find the service poor.


Read more »

Video-on-demand service EzyFlix.tv to launch

Craig White - Access Digital EntertainmentThe Australian IPTV market is about to get a shake up with the entry of online DVD sales company EzyDVD into digital streaming with an offering that aims to combat piracy by allowing customers to share digital movies.

Next month EzyDVD’s parent company Access Digital Entertainment will launch EzyFlix.tv which will be among the first Australian IPTV services to use the UltraViolet system. UltraViolet gives customers access to a digital ‘locker’ allowing them to share purchased content with up to five people. Read more »

Coles launch Curtis Stone-fronted iPad app to help ‘feed your family’

ColesSupermarket chain Coles last night launched an app to help customers find and use the food on special at their local outlet.

The ‘Coles Feed Your Family app for iPad’ has been developed in conjunction with celebrity chef and brand ambassador Curtis Stone who helps talk users through the more than 400 recipes provided in the aap.

Coles launched the app last night with a new television commercial, featuring Stone, where the chef promises to: “show you how to use (the specials) in my delicious recipes.”

Read more »

APN Outdoor unveils ‘turn heads’ positioning

apn outdoor turn headsAPN Outdoor has become the latest company in Australia’s competitive out of home sector to unveil a new brand positioning.

The company – which is owned by APN News & Media and private equity firm Quadrant – is positioning around the tagline “Turn Heads”.

Although not a rebrand, the new line comes weeks after Adshel – jointly owned by APN and Clear Channel International – revealed its new branding. And oOh! Media is currently in the process of rebranding its Eye assets which is purchased from Ten last year. Read more »

The story of why Australia fell in love with Rhonda and Ketut to be told at Mumbrella360

RhondaThe planning and creative process leading to the continuing adventures of the characters Rhonda and Ketut for insurance company AAMI will be revealed at Mumbrella360 in June.

Melbourne-born: Rhonda and Ketut

The ad campaign, featuring an Australian woman holidaying in Bali on the savings made from being a safe driver who developed a flirtation with local waiter Ketut, became a cult favourite, with a huge audience on social media including fan-created Facebook pages and spin-off T-shirts being sold in Bali.

The session will reveal the story behind how the work was developed, getting the idea across the line, the decision to cast Mandy McElhinney as Rhonda and Kadek Mahardika as Ketut, the campaign roll-out, and what comes next -with a focus on the results the fictional couple’s love story have delivered for the brand so far. Read more »

Matt Frilingos to edit Famous as Amy Sinclair departs

Sinclair: Moving interstate

Frilingos: Promoted

Frilingos: Promoted

Former Daily Telegraph showbiz writer Matt Frilingos has been named as the new editor of Pacific Magazines’ celebrity title Famous with Amy Sinclair departing after a year in the role.

Frilingos has been with Famous since it launched in 2006. Before that he worked on The Daily Telegraph in Sydney including a stint on Sydney Confidential.

According to PacMags, the reason for Sinclair’s departure is a move interstate. Read more »

The Following wins prime time crime night

kevin bacon the followingWednesday night’s three-way criminology battle saw Nine finish with its nose in front as its Kevin Bacon serial killer drama The Following rated 816,000 metro viewers, just ahead of Seven’s Criminal Minds (778,000).

Ten’s Mr & Mrs Murder averaged 463,000 viewers according to overnight preliminary ratings from OzTAM.

Earlier in the night, the two-way battle between The Voice and My Kitchen Rules again went the way of the singing show. Nine’s The Voice averaged 1.996m metro viewers compared to MKR’s 1.405m, according to preliminary overnight ratings from OzTAM.

Ten’s Modern Family was less competitive, rating 306,000. Read more »

Logies to end embargoed results for media after The Australian’s blunder

Journalists will no longer be issued with embargoed results of The Logies following News Limited accidentally publishing the Gold Logie winner online two years running.

On Sunday night, The Australian revealed that Asher Keddie was the winner of the event’s top award several hours ahead of the show’s TV broadcast. The news story was also republished across other News Limited Sites. The Logies are organised by TV Week.

Jayne Ferguson, Publisher, Weekly titles, of Bauer Media Group, said in a statement this afternoon: “TV Week are extremely disappointed in the leak of the Gold Logie winner, particularly after News Ltd guaranteed a strict process would be followed to ensure a repeat of last year’s breach of embargo was not made. In light of this, moving forward, all media outlets will find out who all TV Week Logie Award winners are in line with the telecast.” Read more »

Zing wins Nescafe, McAfee and Racinne Australia

Consumer PR agency Zing won three new clients successfully picking up Nescafe, McAfee and cosmetics brand Racinne Australia. Read more »

DDB COO Charles Rallings departs as DDB Sydney restructures

CharlesR_Chief operating officer of creative agency DDB Sydney and managing director of Tribal Sydney Charles Rallings has departed the agency, which has also announced a restructure.

Rallings left the firm last week and has taken up a role as vice president of digital at marketing and promotions agency Creata.

“It’s sad to see Charles leave as he has been a key partner of mine for the past five years, helping place digital thinking at the heart of our business, a passion he has implemented with great success. We wish him every success at his next role with Creata,” said Chris Brown DDB Group Australia CEO.  Read more »

Parramatta Eels board moves to reprimand fan site editor for speaking out

1 eyed eelThe board of major NRL club the Parramatta eels has moved to take disciplinary action against the editor of Parramatta Eels supporters website “1Eyed Eel” Philip Sim after he spoke to the media about his suspension from the club after “derogatory” comments about the chairman were posted on his site.

Following a piece in Mumbrella on March 26, and other subsequent media interview the club has now moved to further discipline him arguing that Sim: “provided comment on the Board’s disciplinary process including comment which was false and misleading in that you asset a false and unsubstantiated motivation relating the bringing of Charges under the Notice of Change dated 21 December 2012.”

The original story reported that Sim had been suspended by the club told he must run an apology on the site for no less than six months for running a photo of Parramatta chairman Roy Spagnolo which depicted him as a puppet-master. The story was also run in other media outlets, including Crikey. Read more »

NSW government announces consolidated media pitch

The NSW government is to consolidate its media account in what it likely to be one of the highest value pitches of the coming months.

The account is currently held by media agencies Mediacom and Adcorp and is believed to be worth around $70 million.

The tender is for the “media buying, media planning, recruitment and public notice components” of the master media account. Read more »

Inside story of how Virgin Australia rebranded to be told at Mumbrella360

VirginAustralia_colourThe man who created Virgin Australia’s brand will tell the story of how he did it in a case study presentation at Mumbrella360 in June.

Hans Hulsbosch – founder of brand agency Hulsbosch – led the redesign that saw Virgin Blue become Virgin Australia. He will co-present the session – titled  “Virgin Australia- the living brand; the highs and lows of a rebrand” with Mark Hassell, chief customer officer of Virgin Australia.

The rebrand saw a wholesale repositioning of the airline as it moved to become a head-on competitor with Qantas.

This year Mumbrella360 will include a series of case study sessions co-presented by brands and their agency partners in which they share the inside stories on major projects.

Mumbrella360The Virgin session – the first of several significant marketing case studies to be announced over the coming weeks – will explore how the re-brand and design elements are constantly updated and executed across all areas of the Virgin business. Read more »

SBS’s Studio turns to the dark side

studio logoSBS’s subscription TV arts channel Studio is widen its footprint with programming including a cabaret show hosted by You Am I frontman Tim Rogers, edgy adult content and a documentary series about a porn proprietor. Read more »

 
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