Nine appoints Sam Brennan as sports sales director

Nine has appointed Sam Brennan as sports sales director.

Brennan, a former group business manager at Nine’s rival Seven, will relocate from Melbourne, where he was Melbourne sales manager for Nine’s Network Sport, to take up the position.

Nine’s group sales and marketing director Peter Wiltshire said: Read more »

Fairfax looks to outsource image handling, redundancies to result

Fairfax is looking to outsource its image handling teams overseas, with redundancies to follow.

The image teams of Fairfax Metro Media offices in Sydney, Melbourne and Canberra will be outsourced to an external supplier, if the proposal goes through.

One option on the table is to expand the scope of image handling work already handled by VMG in the Philippines to Fairfax in New Zealand, according to an internal document obtained by Mumbrella.

The changes could affect 17 positions, although Fairfax is looking at how to redeploy them elsewhere within the company.

A statement issued to Mumbrella reads: Read more »

Paul Davey steps down as Aegis Media Pacific MD

Paul Davey, the managing director of Aegis Media Pacific, is leaving the company.

Davey brings to an end a role he took on in January 2011, having moved over from Aegis media agency Mitchells.

In his role, he oversaw Aegis agencies Mitchell & Partners, MPG, Carat and Vizeum.

In a statement, Luke Littlefield, CEO of Aegis Media Australian and New Zealand, said:  Read more »

Government to invest $20m in games industry; administered by Screen Australia

Federal Minister for the Arts, Simon Crean has announced the government will invest $20m in a games fund over the next three years.

The announcement comes after the screen and gaming sectors have lobbied for games companies to be included within Screen Australia’s Producer Offset scheme, as indicated in SPAA president Brian Rosen’s opening speech on Tuesday.

Crean made the announcement of the new Australian Interactive Games Fund at the Screen Producers Association of Australia Conference in his keynote address. Read more »

Droga launches print campaign for Sail & Anchor

Ad agency Droga5 has launched a new print campaign for craft beer Sail & Anchor, which includes the brands Pale Ale, Amber Ale, Golden Ale and Kolsch.

Droga creative director Cameron Blackley said of the insight behind the campaign: “We established that pirates, buccaneers, privateers and coxswains are the fastest growing part of the community. Yet no-one was giving them, let alone hook-handed parrot-buggering skippers, a voice.”

“We felt that Sail & Anchor was just right for the kind of man who will give their opinion in the form of a 40-pound canon ball in the face, then stoically enjoy their beer,” he said. Read more »

Hopscotch’s Rachel Okine wins Natalie Miller Fellowship

One of Australia’s top production and acquisitions executives has been named the inaugural winner of a fellowship designed to honour women in the screen industry.

Rachel Okine, GM and production and acquisitions executive of Hopscotch Features claimed the Natalie Miller Fellowship. Read more »

Essential Media and Entertainment wins SPAA’s independent producer award

The production company behind the ABC series Rake and a new film starring Tom Hanks has been named Independent Producer of the Year at the 2012 Screen Producers Association of Australia awards in Melbourne over night.

The Awards were presented at a gala event during the SPAA Conference, currently being held at Docklands in Melbourne. Read more »

DDB restructures into one national office, Melbourne boss Andrew Little moves to Sydney

Ad agency DDB has restructured, consolidating its Sydney and Melbourne operations into a single national brand.

The changes mean DDB Sydney boss Chris Brown takes on the role of national CEO and Melbourne boss Andrew Little becomes national MD, and relocates to Sydney. Read more »

The Sapphires’ Wayne Blair signed by Jungleboys

The director of Australia’s highest grossing film this year has signed on to one of Australia’s fastest growing production companies for advertising representation.

The Sapphires director Wayne Blair has signed with production company Jungleboys for representation across the Asia Pacific region. Read more »

Hooroo hunts for best kept travel secrets in Facebook campaign

Qantas-backed social media travel site Hooroo has launched a Facebook campaign to find the off-the-beaten-track travel secrets of Australians.

A panel of travel and lifestyle experts will shortlist the entries, with the top 40 being put to the public vote during phase two of the campaign, from 13 – 28 November. Read more »

Bonds is dreaming of a white Christmas

Bonds has released a Christmas campaign that shows off its full range of underwear, for adults and kids.

The ad is shot in a variety of locations, from an open ocean to a cityscape at night to, features flying babies and pink pigeons to the tune of a reworked version of ‘White Christmas’ by Irving Berlin. Read more »

The Chaser: Hamster Wheel bows out on season low

The Chaser: Hamster Wheel slumped to its lowest rating for the season in its final episode last night.

The news and political satire show rated 606,000 and was 17th in total viewers across the five city metro market, according to preliminary overnight ratings from OzTAM.

The finale is substantially down on last year’s finale, which rated 950,000. However last season’s final would have benefited from a strong lead in, the final episode ever of Spicks n Specks, which rated with 1.6m. Read more »

Shannon Noll, horses, sexy blonde and whips in ad for Harness Racing NSW

“Winners are grinners, Shannon.”

Harness Racing NSW has launched its first campaign since the outbreak of equine influenza in 2007.

The campaign features former Australian Idol runner-up Shannon Noll, and the line ‘Everything’s better in harness’.

The campaign targets families as well as ‘young party goers’.

Read more »

HoMedics ad set to run in UK and US

Ad agency Wilson Everard has created an ad for HoMedics that is set to run in the UK and the US as well as Australia.

The 15-second TV ad promotes a range of advanced Hepa air cleaners that claim to remove 99% of all airborne allergens.

Read more »

Weekly Encore tablet edition to be powered by Reddo

Encore November 2012 iPad cover

Mumbrella’s sister magazine Encore is to partner with specialist digital content company Reddo when the title moves to a weekly tablet edition next year.

Reddo will provide a publishing platform which will allow Encore to be published on all major tablet and mobile devices.

The app edition of Encore is currently available for free on the iPad only. The November edition can be downloaded via this link.

The final printed edition of Encore will be December’s joint Annual edition with Mumbrella which will be published in early December.

The increased frequency and Encore’s future as a tablet based magazine was revealed earlier this month.

Reddo will power the technology behind Encore, and work with parent company Focal Attractions’ sales team in educating the advertising market about the opportunities available via tablet publishing. Read more »

Asbestos awareness charity: are you playing renovation roulette?

A campaign to raise public awareness of the dangers of working with asbestos when renovating or maintaining homes has launched.

The ad uses a game of Russian roulette with a power drill played by a family to get the point across for the Asbestos Diseases Research Institute and asbestosawareness.com.au. Read more »

Cancer Council: ‘Shit Mates Don’t Say’

Advertising agency Circul8 has created a new campaign ‘Shit Mates Don’t Say’ for the Cancer Council NSW.

The agency said the ad pays homage to the meme ‘Shit Girls Say’ and aims to get men talking about their health.     Read more »

Status Quo return for Coles Christmas party with Curtis Stone and Cathy Freeman

“Do you reckon Australians will find this annoying?”

Coles has launched its Christmas TV campaign featuring brand ambassadors Curtis Stone and Cathy Freeman – and the return of Brit rock band Status Quo.

In the ad, the Quo play at a Coles Christmas party, with the trademark Coles ‘Down, down’ red hands taking the shape of their guitars.

Read more »

 
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