Media and marketing recruitment firm KPMR has forged a strategic alliance with UK recruiter Lipton Fleming.
The deal will give Australians working in London more opportunities to get a job back home.
Keeley Pope, KPMR‘s owner, said: “The alliance allows both companies to continue to facilitate their candidates’ international career aspirations, while also placing a very strong focus on assisting returning Australians to come back to Australia and helping British candidates head back to Europe.”
She added: “At the moment, we’re seeing more Australians wanting to go home than Brits.”
Mumbrella’s audience has reached a new high, audited Nielsen data for October reveals.
From October 1 to 31, Mumbrella delivered 620,484 page impressions – an increase of 10% on the previous month.
The previous high for Mumbrella came in August when it delivered 601,587 page impressions.
Mumbrella is now delivering around twice as many page impressions and daily unique browsers as fellow audited online trade industry title, Campaign Brief which delivered 268,936 page impressions, a drop of 2.2%.
Mumbrella delivered an average of 8,458 daily Australian UBs to Campaign Brief’s 4,194 according to Nielsen Market Intelligence.
Adelaide agency KWP has launched a new campaign for the South Australian Tourism Commission that targets domestic tourists.
Winemaker Heggies has launched a series of print ads that double as book marks. Nose bleed terroir, unfashionable grapes and a love of worms are three of the stories being told, written by ad agency KWP.
Woolworths has confirmed the reviews of its creative and research partnerships – held by M&C Saatchi and The Leading Edge, respectively – in a bid to address what Woolworths Supermarkets director Tjeerd Jegen called its “inconsistent” marketing output.
Earlier this week, the boss of incumbent agency M&C Saatchi Tom Dery called the review “perfectly understandable”.
The retailer also confirmed appointment of Elizabeth Ryley to run marketing for its supermarkets division. She replaces Luke Dunkerley, who was promoted to GM of consumer and corporate marketing in July.
Asics has launched a new campaign to build on its status as the official footwear and apparel sponsor of the Australian cricket team.
The campaign, which features Michael Clarke, Shane Watson and Brad Haddin in three 30-second executions, was created by production company Infinity Squared.
Longer form documentary style executions are to follow later this year.
The move comes after a run of bad publicity about poor consumer experiences for those who have bought deals.
The framework for the code of conduct was first launched by Spreets, which is owned by Yahoo!7, and Cudo, owned by NineMSN.
They announced the code at a Mumbrella360 session on group buying which also featured the bosses of Living Social/p On it and Catch Of The Day/ ScoopOn who immediately agreed to sign up.
Today’s announcement sees Groupon, Ouffer and OurDeal come on board too, along with industry bodies ADMA – the Australian Direct Marketing Association – and AIMIA – the Australian Interactive Media Industry Association. Read more »
NineMSN has announced an internal restructure which sees the marketing director, CTO and CFO shift roles.
The changes follow the integration of NineMSN into the Microsoft Media Network, which has led to the creation of four new divisions – audience, advertising, data and operation.
Director of marketing and MSN products Alex Parsons will now head NineMSN’s audience team as MD. He’ll run the company’s content, creative, marketing and product teams including ninemsn, Bing, and Windows Live.
He replaces Stephanie Raethel, who “after a long and successful career at Fairfax, has moved on to pursue other opportunities,” according to the company. Raethel has previously been reported as a candidate for editor of the Australian version of The Huffington Post. Arianna Huffington announced the HuffPo’s plans for Australia back in June.
Goodsir’s appointment will mean that the Herald’s managing editor Mark Coultan takes on the role of acting deputy editor until a replacement is found.
The presentation of the trophy drew 2.257m, while the mounting of horses pulled in 1.497m in a night of dominance for Seven. The channel registed the top seven most-watched shows – and eight of the top ten.
In a piece of analysis released this morning by Fusion Strategy, ratings for the race were down 10% on last year, after three years of increases. However, Fusion noted that the audience figure is probably double considering public viewing.
Bob Brown, the leader of the Greens, has attacked newspapers in Australia – particularly News Limited – and called for a tax breaks to support independent not-for-profit newspapers, in a submission to the media inquiry.
In his submission, Brown wrote that since 70% of print media in Australia is owned by one company – News Limited – there is “inherent censorship” in the press.
He slammed the “corrosive influence on democracy” of corporate power in Australia, and said that editorial opinion, “necessarily biased and unbalanced”, has spilt into news reporting and headlines.
It is my submission that the profession’s ethics are, in important aspects undermined, that the public esteem for the news media is depressed and that the concentration of ownership, at least of the print media, is corrosive of the fabric of Australian democracy and ought to be remedied.
Brown suggested that a not-for-profit journalism model, introduced in the US in 2006, should be backed in Australia. This would lead to more investigative and indepth journalism, he noted.
NineMSN has submitted a proposal to the government’s media inquiry team in which it pushes for the self-regulation of online content, and challenges the view that the decline in print media has meant a fall in quality journalism.
Self regulation should mean that online media publish their editorial standards, have a complaints handling system in place, and regularly report these complaints to an industry body, the submission proposes.
The fast evolving nature of digital media and the complex jurisdictional questions thrown up by a globalised environment make self-regulation the most appropriate means of promoting media independence. The Australian Government has been unable to keep up with the challenges of internet technologies and any regulatory response is likely to be problematic.
Sunrise lands post divorce Kim Kardashian interview, but Kyle & Jackie O (and Ten News) gets to her first
Seven’s breakfast TV show Sunrise has snaffled a studio interview with US celebrity Kim Kardashian in what will be her first live TV appearance since announcing that she was divorcing just two months after getting married. Read more »
A spokeswoman for the embattled airline told Mumbrella: “We’re dealing with the media enquiries to give the most up-to-date information regarding the grounding of the aircraft. Once we move past this initial phase we’ll certainly be increasing our proactive PR projects. Read more »
Rip Curl has used Matrix-style filming techniques in a new campaign featuring surfing world champion Mick Fanning.
The ‘world first’ in surfing footage features uses 30 GoPro Hero 2 HD
cameras to produce the bullet-time effect seen in the Matrix.
The ad was devised inhouse, in collaboration with UK production company Timeslice, which worked on The Matrix.
The campaign is launching to promote the brand’s boardshorts and summer range.
In a submission to the government’s media inquiry, the Australian Press Council has suggested imposing fines on newspapers and magazines that flout media standards.
In a 22-page three-part document, the Press Council suggests giving the body more power by broadening its remit to include bloggers and online publications, and censuring newspapers “where appropriate” to boost public confidence in the media.
The Council is also going to try to reverse the 20% funding cut made by publishers in 2009. It also wants to improve the way it handles complaints, and increase the proportion of complaints that are upheld.
Gruen Planet, which examines spin, is recorded just 24 hours ahead of broadcast, unlike regular format The Gruen Transfer which is generally taped the previous week.
The ABC1 show’s guest pundits are City Public Relations boss Tim Allerton and Rebecca Huntley, director of Ipsos-Mackay research. Read more »
Junior Masterchef reached less than 600,000 metro viewers on a dreadful Monday night’s ratings for Ten which did not get a single show in the top 15.
The first 6.30pm outing for The Project, rebadged from The 7PM Project and stretched to an hour rated 571,000 for Ten, while Undercover Boss Australia rated 583,000. Junior Masterchef pulled in 599,000.
However, Ten’s loss was Nine’s gain, according to the preliminary overnight ratings from OzTam.
The Celebrity Apprentice – coded as two shows across the hour – rated 1.229m and 963,000. Read more »