Day five of Nine’s Olympics coverage beats Athens

Australia wins silver in the rowing

Day five of Nine’s heavily criticised Olympics coverage saw the network rate with 1.69m – an improvement over the same stage of the comparably timed 2004 Athens Games, which took 1.647m.

The evening coverage, from 8.30pm to 11pm claimed 1.705m, while the early evening slot from 6.50pm to 8.30pm rated with 1.672m, according to preliminary ratings from OzTam.

The Olympics won in every key advertising demographic, with Ten’s MasterChef All Stars following it in the 18-49 and 16-39 demos. Read more »

Backpack bomb hoax features in new CommBank Olympics promo

olympic backpack

The guard wrestles for the suspicious backpack

CommBank has moved into controversial territory with its latest online promotion featuring the bank’s mascots triggering a hoax terrorism alert.

Set outside the London Olympics volleyball on Pall Mall, it features that “C”, “A” and “N” characters tipping off a security guard that the person dressed as the letter “T” has a suspicious backpack which is “making ticking and whizzing sounds”.

The ad was uploaded onto CommBank’s YouTube channel last night. CommBank is an official Olympic sponsor.

One of the key targets for the London security operation are potential backpack bombers. On July 7, 2005, suicide bombers detonated backpack bombs killing 52 members of the public. The attack came the day after London was announced as the venue for the 2012 Olympics.

In the video, the CommBank mascots approach a security guard and report that T is “sweating profusely.” Read more »

Anti-trawler group launches attack ad in The Australian

A green group has launched an attack ad in protest of the arrival of a super-trawler fishing vessel in Australian waters.

The environmental group, a combination of 13 different protest groups, is organising a protest against the FV Margiris on Saturday 11 August in Hobart Port.

As well as press, the ‘Turn Away The Super Trawler’ campaign is being mobilised using Facebook, and has more than 2,000 fans.

The design of the ad was by Streetline Media.

The group says 23,000 people have signed a petition, which is due to arrive in Tasmania later this month. Read more »

BMF loses grip on Lion, Host and AJF pick up key accounts

Ad agencies AJF Partnership and Host have been appointed by Lion Dairy & Drinks after a strategic review, as incumbent BMF moves off the business.

The appointment comes in the same week as McCann picked up Lion cheese brands Tasmanian Heritage, South Cape and Coon from BMF.

BMF opened a Melbourne office in 2009 off the back of winning the consolidated Lion account, and still handles Lion beer brands XXXX and Toohey’s. Read more »

Nine in social media storm over Olympics coverage

Nine: too heavy on swimming coverage?

Nine’s coverage of the Olympics is close to receiving a higher volume of criticism than online conversation about the games themselves.

One comment, left on the network’s Facebook page, has gained more than double the number of likes as the brand’s own Facebook page. The comment has been liked by 101,827 people and commented on by 4,500 at time of writing.

The comment reads:

Dear Channel 9 any chance you could possibly re think your approach to covering London 2012. Read more »

AAMI considers options over Big W staff videos

Rhonda Cha-ching

Rhonda character in Big W staff video

Insurance company AAMI is reviewing a new ad campaign by Woolworths-owned discount retailer Big W to see if it infringes on its copyright.

The new Big W ‘Cha-Ching’ campaign involves – according to Woolworths – a “light-hearted staff competition inviting stores to creatively represent the ‘cha-ching’ on video.”

A number of these videos have been posted on YouTube.

Richard Riboni, executive manager of marketing at AAMI, told Mumbrella that the company’s legal team was reviewing the videos to see if they infringed on his brand’s copyright.

He said that the staff videos potentially constituted a legal “grey area” since they are not hosted on Big W’s official YouTube channel – like Big W’s other ads. Read more »

Two Aussie film-makers make final of Ridley Scott film festival

Two Australian film-makers have made the final of Your Film Festival, a festival backed by Blade Runner director Ridley Scott and YouTube.

Adrian Powers and Damien Power are through to the top ten in an international film festival run through the video platform.

Read more »

Ex-Warner Music VP Thomas Heymann to head ‘largest music streaming site’ Deezer

Ex-Warner Music executive Thomas Heymann has been appointed to head up new music streaming site, Deezer in Australian and New Zealand.

Deezer, which claims to be the world’s largest music streaming site, launched in Australia in April. Read more »

Svetlana Zhukova joins Getty Images as marketing manager

Getty Images has appointed a new marketing manager for Australia and New Zealand.

Svetlana Zhukova, formerly of outdoor media owner Adshel, joins from Australian Council for the Arts.

Read more »

Tourism Australia launches ‘world first’ app

Tourism Australian has created what it claims is a world first app, ‘Discover Australia Through Your Friends’ which merges Google Maps and Facebook.

Users can enter a planned destination and see which friends have been there.

The app shows comments, photos and check ins on a map which pins activity to the place it occurred. Read more »

Mumbrella Awards jurors revealed

The jury members for this year’s Mumbrella Awards can be today revealed.

The 27 jurors are among the most senior and experienced panels seen for an industry awards.

The official closing date for the Mumbrella Awards is this Friday.

The chairman of the juries is Telstra’s chief marketing officer Mark Buckman.

The jury features marketers from some of Australia’s biggest brands, recruiters and headhunters who have had a hand in some of the biggest roles in the industry and consultants whose expertise spans the entire landscape. To minimise conflict, there are few people on the jury with current agency roles, although many of the jurors have in depth experience on agency side.

The jury: Read more »

Mockumentary wins contest to shoot a film in 48 hours

A mockumentary set in the near-future where the world’s fuel and electricity has run out has won a competition to shoot a film in 48 hours.

Electric Dreams follows twenty-something Eric who, excited by stories of the way things were, discovers a map to Science Town where electricity is believed to be made, but must somehow get his old old Volvo there to convert it. Read more »

Arnold Furnace rolls out first work for InsureandGo

Havas agency Arnold Furnace has launched its first campaign for InsureandGo, which has just launched in Australia.

The campaign promotes the brand’s travel insurance, and sees creative messaging imprinted on notable holiday sights, such as the famous jeepney in the Philippines.

Read more »

Mumbrella Question Time: are the days of the million dollar commercial over?

Melhuish: "You can shoot a million-dollar ad and it can be great value."

In the next in our series of the best of the Mumbrella360 conference, Enero’s Matthew Melhuish, AANA’s Inese Kingsmill, Google’s Nick Leeder and Aegis boss Harold Mitchell give Mumbrella editor Tim Burrowes their views on whether the days of the Australian million-dollar commercial are over.

The question followed a statement put out by the Australian Association of National Advertisers last month.

Then, AANA CEO Scott McClellan, said: “The days of the million dollar production as the accepted norm in our industry appear to be coming to an end. Advertisers are increasingly turning to innovative, lower cost production and distribution techniques to reach their target audience.”

Read more »

Van Heusen introduces the stay-dry suit

Clothing brand Van Heusen has launched a campaign to introduce a new range of suits, shirts and underwear that keep the body dry.

The ad, created by independent agency Bashful, features Sydney Dance Company dancer Richard Cilli.

Read more »

Nike store pops up on Oxford Street

Nike pop up storeGlobal sports brand Nike has continued its Olympic ambush activities with a new temporary store on Sydney’s shopping mecca Oxford Street.

Nike is showcasing innovations like the Nike Pro TT Turbo Speed, billed as “the world’s fastest running suit”, along with new ranges of footwear and clothing designed for  athletes.

The store is only open in the evenings, from 6 until 10pm, and runs until August 12.

The activation follows Nike’s “find your greatness” ad, which carefully avoids mentioning the Olympics in order to comply with Olympic ad rules. Read more »

3D surf film gets international premiere at Toronto International Film Festival

A big wave 3D documentary following two aging professional Australian surfers will have its international premiere at the Toronto International Film Festival.

Storm Surfers 3D, produced by Marcus Gillezeau and Ellenor Cox and directed by Chris Nelius and Justin McMillan, will screen in the Real to Reel documentary program of TIFF. Read more »

Being Lara Bingle sheds 300,000 viewers on last week

Being Lara Bingle took a big hit in the ratings last night, down 300,000 viewers on last week, as it struggled to cope with competition from the Olympics.

The reality show about the Australian model last week took 768,000 across the five city metro markets, but last night dropped to 463,000, according to preliminary ratings from OzTam.

The result is almost 200,000 down on its previous worst result of 650,000 in mid-July.

In its time slot Being Lara Bingle was third behind the Olympics and Seven’s Once Upon A Time on 807,000, which last week took 855,000, to see a drop of less than 50,000 in the face of the games. Read more »

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