Kung Fu takes on Sci-fi in latest Ice Break drag race

The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.

The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.

This time, Kung Fu is represented by a 1972 V8 LJ Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon XB Coupe 351 V8 4 Speed Manual. Read more »

Nigel Marsh launches nude Sydney swim event

Adman turned author Nigel Marsh, the former boss of Y&R, is the brainchild of a nude ocean swim in Sydney, which is being sponsored by juice brand nudie.

The event, called Sydney Skinny, is to take place at Cobblers Beach, Middle Head on 17 February, and is being touted as the world’s first nude ocean swim.

It costs $35 to enter, and supporters can attend for $15 or $30 for the family. No spectators will be allowed.

Marsh has already been in contact with industry types such as Gruen stars Todd Sampson and Russel Howcroft to ask if they will participate. They are yet to confirm.

Marsh, who is himself taking part, told Mumbrella: Read more »

Clems Melbourne launches first print and outdoor campaign for Dirty Granny

Clemenger BBDO Melbourne is behind the first ever print and outdoor campaign for brewery Matilda Bay’s apple cider brand Dirty Granny.

The campaign features elderly men pulling startled faces at a bottle of Dirty Granny Apple Cider.

Read more »

Beauty and the Geek wanes but tops key ad demos

Beauty and the Geek: won in key ad demos

Ratings for Beauty and the Geek fell significantly last night, but the Seven show was the most-watched of Thursday in the key advertising demographics.

The hour-long show was no match for last week’s two-hour special, with its audience dropping from 977,000 to 846,000 viewers, according to preliminary overnight ratings from OzTAM. Read more »

Host loses Patak’s after nine months

Host has lost the Patak’s account just nine months after winning it.

The Havas-back creative agency landed the business in February after a three-way pitch, but has lost the AB World Foods-owned brand after another three-way pitch to JWT Sydney. Read more »

Brig and Lehmo sign for another three years with Melbourne’s Gold104.3

The Australian Radio Network has renewed a contract with two of their top presenters.

The radio network as re-signed Melbourne breakfast team Brigitte ‘Brig’ Duclos and Anthony ‘Lehmo’ Lehmann for another three years.

The pair moved to Gold104.3fm at the beginning of the year from Mix101.1, replacing Grubby and Dee Dee who moved on. Read more »

Jody Hammond leaves Write Away

Jody Hammond

The founder of PR and events agency Write Away is to leave the business 25 years after she founded it.

Jody Hammond is to exit the company on 30 November, following a take over of the business by Elizabeth Marchant and Adam Benson.

Hammond said:  Read more »

The Hallway wins Battle of the Ad Bands

The Hallway at Battle of the Ad Bands

Sydney ad agency The Hallway has won The Communications Council’s Battle of the Ad Bands music competition.

The Hallway’s band, called The Cake Club, came out ahead of Invisible Artists’ The Animals of Description, Heckler’s Awesome Welles, Saatchi & Saatchi Sydney’s RaveCave and Leo Burnett Sydney’s Kings of Leo.

The Cake Club, seen in the video below performing, was fronted by Read more »

Hungry Jack’s and Chupa Chups ‘shamed’ for using digital media to market junk food to kids

Kellogg’s ad for LCMs: “pester power”

Hungry Jack’s and Chupa Chups have the dubious honour of being ‘digital ninjas’ at targeting children through internet marketing, a collective of worried parents reckons.

The burger and lollipop brands came out on top of the Parents’ Jury’s Fame and Shame Awards today for using digital media to market unhealthy food to kids.

Kellogg’s, which dominated the Fame and Shame awards last year, was again criticised for using traditional media to encourage pester power. Read more »

Leo Burnett Sydney launches first work for Kellogg’s in a decade with Be Natural campaign

Leo Burnett Sydney has released its first work for Kellogg’s after breaking JWT’s stranglehold on the business in winter by winning the healthy cereal and snack brand Be Natural.

Leo Burnett last worked with Kellogg’s ten years ago, before the account was consolidated into JWT. Burnett won the business after a mini pitch with JWT, the brand’s marketing manager Nik Scotcher telling Mumbrella: “We were looking for some fresh thinking.” Read more »

TAC launches Christmas campaign to warn drink and drug drivers ‘The party’s over’

The Transport Accident Commission has launched its Christmas enforcement campaign, which warns Victorians of the consequences of irresponsible driving during the festive season.

The campaign includes a TV ad, which launched this morning, and a series of outdoor executions that will go up around Victoria from Sunday 25 November. Read more »

Edelman acquires digital agency Design Royale

Edelman Australia has made an acquisition to strengthen its digital offering.

The PR firm has acquired five-year old digital agency Design Royale, a company with 15 staff, who will move into Edelman’s offices in Sydney.

The merged entity will form Australia’s largest digital PR team, Edelman claims. Design Royale will retain its brand and existing client portfolio.

To mark the launch, both agencies are offering 50 hours each of pro-bono time to a client to show off their digital skills. The initiative, details on which on Design Royale’s website, is called ‘good together’. Read more »

Matt Boss is ANZ’s marketing chief

Matt Boss

Banking giant ANZ has quietly appointed a new marketing director.

Matt Boss took over as managing director for products and marketing for ANZ Australia last month. He will report to the bank’s CEO Philip Chronican.

A brief statement from ANZ – which was not released to the marketing press – read: Read more »

TAC to motorcyclists: “we’re happy to link your campaign with ours”

Stop SMIDSY campaign

TAC motorbike safety ad

The CEO of Victoria’s Transport Accident Commission has responded to a motorcycling group behind a campaign that hit out at the TAC for portraying motorbike riders as the guilty party in road accidents.

The campaign, called Stop SMIDSY – short for Sorry Mate I Didn’t See You – was launched recently by Motorcycling Australia in retaliation to a TAC ad that ran in April that the group feels unfairly takes the side of the car driver in road accidents.

Motorcyclists and the TAC have long been at odds over road safety advertising, and the TAC’s ad in April – a slow-motion reconstruction of a motorbike hitting a car that urged riders to slow down – prompted a heated debate on the Mumbrella comment thread. Read more »

Robert Galinsky to write Michael Hutchence biopic

The story of INXS front man Michael Hutchence is set to be turned into a film, Two Worlds Colliding.

Just a Man – The Real Michael Hutchence, a book by the singer’s sister Tina Hutchence and his mother Patricia Glassop, is a look into the singer’s career as well as private life until his death in a Sydney hotel room in 1997. Read more »

Dumb Ways To Die singer: ‘I don’t usually do ad work, but I’ve got bills to pay’

TinPan Orange singer Emily Lubitz

The singer of the song on the Dumb Ways To Die viral video, who tried to keep her identity a secret because she did not want to be associated with advertising, has said she performed the song because she had “bills to pay”.

Emily Lubitz, lead singer of Melbourne indie band TinPan Orange, told Triple J: “I don’t usually do advertising work. But Ollie [McGill of The Cat Empire] and I are old friends. He called and said he had some session work. We’ve done creative stuff together in the past.”

“I’ve got bills to pay,” she said. Read more »

The Force tops Wednesday night with 1.2m

Seven’s The Force – Behind The Line was the top rating TV show last night.

The show, at 8pm, rated 1.247m according to preliminary overnight ratings from OzTAM and was also the top show across all three key advertising demographics of 16-39,18-49 and 25-54.

The episode was up on last week’s show, which also topped the night on 1.166m. Read more »

Priscilla producer to receive AACTA life time achievement award

Al Clark, producer of The Adventures of Priscilla: Queen of the Desert will be the recipient of this year’s Raymond Longford Award – a life time achievement award – at the Australian Academy of Cinema and Television Arts.

Clark has produced or executive produced 18 feature films over a career spanning three decades, including John Polson’s Siam Sunset, Red Hill, and Heaven’s Burning. Read more »

 
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